Tag Archives: guide

Basic Traffic Boosting Strategies For Startups

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Basic Traffic Boosting Strategies For Startups

In the past, we’ve talked about merging traditional marketing with digital technology to boost your business’ online presence. While SEO is one of the most effective ways to get people to your site, it’s not the only way. In fact, there are other ways of boosting organic traffic, you just have to know what to do! Here, we list some basic Traffic Boosting strategies that aren’t too difficult to pull off:

Long-Tail Keywords:

With almost 50% of search engine queries coming from voice search, Google is starting to shift its focus towards long-tail keywords. Simply put, long-tail keywords are more like key phrases: they contain more words than traditional keywords and are usually much more specific.

For example, instead of typing down “best BBQ Texas”, users will more likely use their voice search and ask, in plain English, “What’s the best BBQ restaurant in Texas”. Because of advances in voice-recognition software over the past couple of years, Google and other search engines will be prioritizing the use of full sentences rather than chunky keywords.

This is good news for everybody: online companies will have to write more organic sounding content (which is always better than contrived pieces), and search engines are able to provide more accurate, more localized results (and even improve their Machine Learning algorithms in the process!).

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Wokandapix on Pixabay

Internal Links:

Basically, internal links are when you create content that has links to a different webpage within your webpage. Why is this important? Well, it all boils down to two things: bounce rate and page rank.

Bounce rate refers to the percentage of website visitors who navigate away from the website they’re visiting. A high bounce rate is bad news; it means your website is boring, it doesn’t add value to your readers, or it’s confusing, among other things. A low bounce rate, on the other hand, is good news: it means your website is interesting, easy to use, adds value, and a lot of other things that people will want to stay for.

Page rank is pretty self-explanatory: it’s the rank your website occupies in the search results of Google. The higher the rank, the higher the chances of your website garnering traffic, the higher your chances of converting leads. There are dozens of data signals Google uses to determine page rank, and one of them is, you guessed it, bounce rate.

So what do they have to do with internal links? Well, internal links drastically reduces your bounce rate, especially if the links you provide go to a page in your site that offers even more information (or value) to your visitors. This creates a positive feedback loop that reduces your bounce rate and increases the time people spend on your website which, in turn, gets you higher up the page ranks which, in turn again, drives traffic to your website.

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Edho Pratama on Unsplash

Involving the Community:

Now that you have your internal links and keywords sorted out, it’s time to start reaching out to your community. Social media management is an important aspect of traffic-driving and, if done right, can mean a drastic uptick in website visits.

Managing a social media community is all about engagement, transparency, and prompt addressing of issues. This means talking to your customers through social media, whether it’s by commenting on their posts, replying to tags, or through instant messenger. For the latter, bots exist to address the most common concerns, but it’s always good to be on hand for any questions that you might not have programmed your chatbots to answer.

But, don’t limit yourself to social media! Find out which online forums your community hangs out in and start cultivating a positive image of yourself by posting value-adding content that isn’t spammy or kitschy. Just stick to forum guidelines and you should be okay.

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William Iven on Unsplash

Build Those Links:

Speaking of community, it’s a good idea to start link building. Basically, link building is getting an external website (usually blogs) to host your content on their site with a hyperlink that can direct visitors back to your website. Simple, right? Well, yes and no.

Link building is a very effective way of driving traffic, if you do it properly. What is proper link building? It’s creating great, organic content that other website owners will have no problem hosting. What’s important is that this happens naturally, with no exchange of any kind of resources, whether monetary, favors, or even the website owner’s links. This is because Google hates it when you try to manipulate your page ranks in a non-organic way.

But not to worry: there are plenty of legitimate link building service providers who can help you build your links in a natural way for maximum traffic driving.

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DiggityMarketing on Pixabay

Boost your traffic with the tips above and watch your website begin to blossom!

Featured Image By: Carlos Muza at Unsplash

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Shaving Secrets

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Shaving Secrets

Hi! During my late birthday outing to a winery with my BFF, she commented on how smooth my legs are. Through BFF telepathy, we both shaved the night before our hang out and my legs were definitely a lot smoother in comparison to hers. She asked for my secrets and also looked through my bathroom once we went to my apartment to see my shaving supplies, lol!

After bequeathing my knowledge onto her, I realized that this would make a great blog post. So, here I am to share my tips for the closest shave ever with you!

Use a men’s razor:

You have not experienced a close shave until you’re using a men’s razor. I swear by the razors by Gilette and refuse to use anything different. Men’s razors are designed to give as close of a shave humanly possible for their face as well as to move around gently on the contours. So, it just makes sense that it would work amazingly for the rest of the body, too!

I feel like women’s razors are made to just go in straight lines on the legs but the human body is not perfectly straight. There’s curves and bumps and muscles and a terrain on the body that doesn’t make it that simple. Men’s razors have a lot more movement to them to get all of those difficult areas effectively. Ditch your women’s razor and see an immediate difference just from that.

Take a soak:

I only will shave after I have had a nice soak in the tub. The warm water relaxes the skin and makes your hair stand up, which makes for an easier shaving experience. I enjoy a weekly bath every Friday night with a glass of wine and my music to help unwind after a long work week. There is just too much room for error if you shave in the shower and a bath time shave lets me know that I haven’t missed any spots. No one likes random hairy patches!

Use an exfoliater:

Instead of using a shaving cream, I treat my legs and any other areas of my body that I shave to an exfoliater. It helps loosen up the hair follicles, removes any dead or dry skin, and really helps prep your body for a shave. I used to love the more gel-like scrubs from The Body Shop but, after using a cream based one, I don’t plan on using anything different. Gels and shaving creams dry the skin out but a rich, creamy scrub moisturizes the skin as you go along and provides a much closer shave.

Lotion up:

And, finally, using lotion after you shave is a must. I will cover my whole body in lotion (I like Jergen’s!) after my bath, put on a long sleeved pajama top and bottoms, and then sleep in it for all night moisturizing. When I wake up, my skin is so silky smooth and I don’t feel any type of prickles growing back. And, on the subject of moisturizing – make sure you use a cream based body wash to avoid your skin from drying out, which doesn’t help the cause of smoothness, either.

With my shaving routine, I don’t see any type of noticeable hair growth on my body until at least day four. And, at that point, my bath night is close enough that I can handle a little prickle until then!

What are your shaving secrets? How do you stay smooth in between shaves? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Featured Image By: Rebel Circus

Step-By-Step Guide On Finding A Gift For Someone Special

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Step-By-Step Guide On Finding A Gift For Someone Special

Buying someone a present is something that is extremely fun, but it can also be very stressful at the same time. This is because new products and goods are released onto the market each and every day. This is obviously great in one sense because it means that with so much choice people are bound to find something perfect for the person that they are looking for. However, it also makes it increasingly difficult to come to a final decision because one cannot make up their mind.

This blog post aims to help people out with that, as it will provide guidance and tips regarding what one should look for when they are buying a gift for someone they are close to in order to help them narrow down their search:

Budget:

The first thing that obviously needs to be considered is how much the individual in question is willing to spend on the present. It can often be tempting to buy a gift that is elaborate, exciting, and impressive but also highly expensive in price. But, buying a present should be fun; it shouldn’t be something that causes damage to one’s bank balance. The first thing that anybody looking to buy a gift should do is sit down and come up with a limit on how much they are going to spend. This is a good idea, because not only does it help people to keep their finances in check but it also helps to narrow down the search for a gift dramatically.

Brainstorm:

Once a budget is set, the best thing to do is to take a piece of paper and brainstorm some facts about the person that they are buying for. There are a whole host of different things that people can write down. The following are just a handful of things which can be considered; the person’s favorite color, where they were born, their favorite alcoholic drink, whether they are a handbag or a shoe person, do they wear a lot of jewelry, what was their most memorable holiday, what is their favorite scent, etc.

This brainstorm is highly useful, because it will allow the person buying the present to open their mind in order to find inspiration for the types of gifts that the person would like. People always say it is the thought that counts and that is certainly the case. The brainstorm is also great, because little things can spark off a plethora of present ideas. For instance, if one’s favorite smell is lavender, then you could buy the person lavender scented candles, a floral based perfume, or a lavender-scented sachet. Or, if the person likes to travel, you could buy a toiletry bag, a guidebook on their new destination, and a new book to keep them occupied on the plane.

Always remember that gifts with some thought behind it are the best way to go, and will always be cherished by your giftee. Happy shopping!

Featured Image By: Pexels

The Busy Girl’s Organization Guide

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The Busy Girl’s Organization Guide

Heyyy! We live in a world where everyone is super busy and on the go constantly. With phones ringing in your ear, emails to answer, and appointments to get to, it can sure seem hard to balance it all. Believe me, I get it. As a woman on the go myself, I would be nowhere without the organization techniques that I have used throughout the years to keep me on track. And, now, I’m here to share them with you! Check it out:

Invest In A Desk Calendar:

With my work appointments growing by the month, a normal wall calendar just wasn’t cutting it anymore. I needed something that was nice and big so that I could fit my daily tasks into each day comfortably on paper. Now, not only do I have plenty of room for work scheduling, but I am able to really see how much time I have left in the day to work with for the side hustle or drinks with friends. Whereas, with a wall calendar, your space is so cramped that you can’t see any free time at all. I paid seven bucks for a large desk calendar at Target, and I scoff at the fact that I used to use anything smaller.

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This would do nicely!

Color Coordinate:

The best part about a big desk calendar, though? THAT YOU CAN COLOR COORDINATE!! I have had a blast assigning a highlighter color to the person that I’m meeting with and using colored pencils to add in anything extra that I need reminders of. It makes planning your week or month a little more bright and fun, and sometimes you really need that extra boost to make your work schedule less stressful.

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That’s what I’m talking about!

Take Notes:

I am constantly taking notes throughout the day. Whether I come up with a new blog post idea in my head or hear about a new restaurant that I want to try, god knows that I will forget it minutes later. You can definitely carry around a notepad for such findings, but I prefer to just send texts to myself so that I always have my little reminders handy in text message form for when I need it again.

Have Backup Plans:

One of the worst things is having a meeting or an outing with friends cancelled and feeling like your time for the day is just going to be wasted. So, it’s always nice to have a Plan B. This could range from just having some you time and going for a walk or trying out the new restaurant that you text reminded yourself about. It’s good to have something to fall back on if you have something scheduled with a flaky friend or you have a work appointment that isn’t mandatory.

Take A Break:

It might seem like the best thing ever to spread yourself too thin during the work week and on the weekends. Extra moolah, potential for raises or promotions – I totally get it. But, don’t forget to schedule in some time to take a break, too. Going nonstop is a great way to fatten your wallet, but you also get very burned out in the process. Schedule a pedicure during your lunch break or dedicate your Sunday to finishing the book on your bedside table. Just make sure that you’re working in some R&R somewhere!

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On the go lifestyles are the norm, now. But with some top notch organization skills, you can make the most of your time whether it’s for work or play!

Last Minute Gifts When You’re In A Bind

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Last Minute Gifts When You’re In A Bind

When life gets ahead of us thanks to a whirlwind schedule, gift purchasing can seem like the last thing on your mind. But, alas, birthdays and holidays still come and go, and gift buying is a necessary part of it. Whether you’re picking something up from a store or online shopping, last minute gift shopping isn’t always a bad thing – as long as you don’t make it glaringly obvious that you did, that is. Check out these tips for when you need to do the last minute gift hustle for your next get together:

Something Fast:

The first option to consider is one which is in place entirely for its speed. Amazon Prime Same Day delivery has started to cover a very wide range of products recently, opening the doors for those with phobias of the outside world to buy things without venturing out. And the best part of these services, is that you will often get your hands on the goods within hours of ordering them. This is perfect for when you have a bit of time at home before you need to present your gift. Of course, when it comes to Amazon, you can often choose to have items gift wrapped, too.

Something Personal:

There are plenty of personal gifts out there which you can give to someone and they will cherish it for a long time. That piece of jewelry or furniture they keep glancing at, for example, could be a great gift, and you don’t have to go and buy it. The odds are that you will own a good range of different items which could inherit heirloom status. Being passed down or across generations, items like these could stay with people you love for hundreds of years, and could even find themselves in the hands of great people down the line.

Avoiding The Physical:

When you’re in a rush, giving something physical may be a mistake. If they live too far away for you to visit, you will have to use the postal service to get their gift to them, and this could be a problem if you’re not careful. Avoiding this is simple, leaving you with loads of great options. For example, subscription services like Spotify, are becoming extremely popular. Giving you access to hundreds of gifts, looking down the digital route can be a great way to avoid missing the big day.

Professional Services:

Companies that are willing to bend over backwards to make you happy can be found everywhere. Professional services, like chocolate making and flower arrangement, are great when you’re looking for gifts for people you love. Companies like Camelback Flowershop have the skills and resources to be able to take and prepare custom orders to be delivered on the same day. Of course, this is based on location, and you will have to find a business close to you. Once you do, though, you will be able to start turning birthdays you miss or forget about into something very special. This sort of gift can be touching when you have it arrive for you.

Something Homemade:

Basing a gift on your hobbies is often a simple matter of putting yourself to work, and will only take a bit of effort once you get into it. Drawing, cooking, singing, and crafts are but a few examples of the choices you have here, giving you a huge range of different gift ideas to choose from. This is something that you will have to dedicate a lot of time to in the short window you have between remembering a birthday and seeing the person who is having it if you want to get it done in time. This will be hard to manage if you have a busy schedule to contend with, but the reaction of your loved one will be so worth it!

Printable Gifts:

If you own a printer, you have the makings for tons of easy gifts which most people will never try. Buying tickets to a musical performance, for example, will often give you the ability to print off the documents from home, rather than having to wait for them to come in the post. Using this sort of gift will give you the chance to choose something personal and well thought out, without having to have the time to spend on making it happen.

Last minute gift shopping can be totally stressful, so use this guide and breeze through your next occasion with ease!

Featured Image By: Unsplash

A Quick Home Maintenance Guide For Homeowners

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A Quick Home Maintenance Guide For Homeowners

Homeowners need to get to grips with home maintenance if they’re going to keep their home running well and comfortable enough to live in. This quick home maintenance guide can give you a few useful tips that will help you to keep on top of things now and in the future:

Keep Your Furnace And HVAC Filters In Working Order:

If you don’t stay on top of your furnace and HVAC filters, dust and grime will accumulate and this will mean they run less efficiently, costing you more money. Allergens and pollutants can also get trapped, and you don’t want those being spread around your home. All you have to do is turn off the system and look at the filters to see if they are grimy. Check these over every year.

Recaulk Your Windows:

Heat loss in the winter happens due to cracks in the windows 80% of the time. Sealing the space around them will help you to solve this issue quickly, so you can keep your home warm and save money. Make sure that you choose the right caulk by speaking to a professional so that you can get it right the first time. If you book in a professional home inspection, they’ll look for this and give you tips on maintaining your home to help protect your investment.

Check Wooden Decks For Moisture:

Wooden decks must be sealed and stained to stop rot and permanent water damage. A splash test will give you a good idea if the sealant is still doing its job. You’ll see droplets on the deck if it’s working. If not, then you need to take the time to reseal your deck, doing this every 2-3 years in total.

Check For Water In The Crawl Space:

You want to avoid mold and water damage to your house as much as possible, so just grab a flashlight and take a look. Have a look for changes in color, the corners, and the edges. You can also use your fingers to see if you feel any dampness. You need to make sure this is fixed before rainy weather comes, as you don’t want to let any more moisture in.

Touching Up Your Exterior Paint:

Your paint greatly contributes to your curb appeal, and staining will help to protect your home from rusting and rotting. Take your time and look for chipping, peeling, blistering, or cracking on every part, every summer. You may, then, need to take your time sanding, scraping, patching, priming, and re-painting small areas.

Maintain Your Fireplace:

If your fire isn’t running the way it should, it could go as far as killing you with toxic gases. At the very least, it’ll take up a lot of energy. It’s always better to build a relationship with a professional that you trust to help you with this. If you have a wood burning fireplace, then it’s especially important to stay on top of maintenance. Creosote is a by-product of burning wood and this can build up in your chimney and create a fire hazard.

Keeping up with simple maintenance will keep your home running smoothly and will save you money in the long run.

Featured Image By: Pixabay

My Skin Care Routine

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My Skin Care Routine

Hellooo! I frequently get compliments on my complexion and questions on my skin care routine. So, today, I thought that I would share my daily regime with all of you. Of course, everyone’s skin is different so you can tailor your routine to the products that suit you best. The products that I use are all for a normal skin type and quite a few of them can be bought at your local drugstores.

Step One: Beauty Bar

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I start off my skin care routine by washing my face with a beauty bar. I take care of this in the shower, because I hate getting water all over my sink. And, a sink doesn’t give you all of that fantastic steam that helps open your pores for a deep clean.

I love to use bars with charcoal in them to help clear blackheads around my nose. But, for now, I am using one of my favorites from Appalachian Naturals, a homemade soap store in North Carolina where my family vacations. This bar is great, because it has some grit in it to exfoliate, but is overall very gentle and also removes makeup, which is another added bonus.

Step Two: Exfoliate

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After I finish washing my face, I use a scrub to get rid of anything that my beauty bar left behind – dry skin, blackheads, makeup, etc. I usually always use a St. Ives scrub and am currently finishing up their Oatmeal Scrub & Mask. I love this mask because it smells delicious and it has a creamy texture with a fair amount of grit in it for a gentle but effective clean. My skin always looks so much fresher and brighter after I use a good scrub, and I would never go a day without one.

Step Three: Toner

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Before I moisturize or use any treatments, I always apply witch hazel as a toner. I first use the witch hazel to clean my nose piercings, as it’s a great antiseptic. Then, I apply it all over my face to prep my skin for my moisturizer and to remove any final crud that washing left behind. Witch hazel minimizes my pores and leaves my skin feeling so clean. I also get fantastic value for the bottle, as it lasts me well over four months.

Step Four: Moisturize & Treatments

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To complete the process, I use a moisturizer and two treatments to get my skin ready for the day. After applying my witch hazel, I use:

  • Nutriganics eye cream from The Body Shop. I have been using this product for close to five years and, at twenty-three, any traces of eye wrinkles are nonexistent.
  • Then, I apply my moisturizer, which I got at Walgreen’s for THIRTY THREE CENTS thanks to their rewards program. I normally use the Vitamin E moisturizer from The Body Shop, but this Olay one works just as well and has lasted me over two months. The texture is light, but it provides a lush hydration and it absorbs well.
  • And, finally, I finish up by using Vital C’s Vitamin C Brightening Face Serum. I always use something with Vitamin C in it to give my skin a radiant glow and this serum is the truth. It gives my skin a smooth finish, perfect for applying makeup, and leaves my skin looking bright and refreshed.

I have been using a skin care routine to the likes of the one seen above since I was about fifteen. Now, as a twenty-something, I have it perfected and could not live without my favorite products!

What is one of your must have skin care products? How do you achieve a flawless complexion? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Featured Image By: Pibiplast