Category Archives: Photography

Leverage Photography To Elevate Your Marketing Strategy

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Leverage Photography To Elevate Your Marketing Strategy

We humans adore visuals. Our brains are wired for visual perception and we desire it. Images appeal to us because we spend more of our brain’s processing capacity to vision than any other sense or skill. Images are more natural to our eyes than words. Content with pictures regularly attracts more clicks while scrolling through infinite search results. The absence of pictures in your online material frequently means that it will be disregarded. Shoppers are sixty times more likely to contact a brand with a picture in search results than without. Let’s dive into the impact of imagery and photography on your marketing campaign:

Leverage Intuition:

Humans like looking at pictures and instinctively comprehending them. We can analyze a photo in less than a tenth of a second, which is quicker than reading text. When marketing your business online, always include images that assist visitors in understanding what you’re promoting. Material with pictures receives up to 94% more views than posts without images. Search engines prefer visual information and prioritize results with large image files. A well-received appearance may compensate for poor content and enhance the viewer’s overall impression of the product.

The Impact on Emotions:

Images may trigger emotions in us more than any other kind of material. These feelings are more intense than those elicited by reading a story, and individuals make strong connections between the two. When selecting pictures to accompany your web material, use images that evoke emotion. A spectacular landscape can be captivating, but one with a happy home can be moving. The image must convey the information, but it also has to fit in with the general design of your website. Your web material will be more memorable if you include images that convey emotions of love, contentedness, or liberation.

The Images Are Part of Your Assets:

Images are a vital component of the business arsenal and should be treated as such. Good pictures will help you attract consumers and help you negotiate with other products and businesses. For example, to generate inbound connections, invite social media influencers and writers to use your pictures for free in return for link traffic to a website.

Investing in your views allows you to reach across many platforms such as social media, news stories, your website, your company profile, print advertising, and more. A picture may significantly impact a news story. Many PR agencies utilize pictures as marketing material; providing great images is typical for getting companies noticed in the news.

Pictures Drive Engagement:

Pictures, in addition to capturing our attention, eliciting emotional responses, and leaving a lasting impression, possess another ability. Visuals, as every marketer is well aware, enhance engagement. People don’t only want to look at photos; they also want to share them and then see more. Material that includes images gets up to 40 percent more shares than content without pictures.

In recent years, we have learned that part of the judgment call process takes place in one’s visual cortex, which means that the minute consumers see your material, they are already thinking about what they will do next, whether that is sharing it on social media or responding to a Call to Action.

Availability of Tools:

Images are becoming more important to marketers and academics alike, and everyone wants a piece of the action. Even technology firms are attempting to capitalize on this emerging trend by developing image-based products. The emergence of visual search engines, such as those provided by platforms like Google and Pinterest has been a significant development in recent years. The sheer increase in visual searches on Pinterest alone (from 250 million in 2017 to 600 million in 2018) demonstrates the scale of the shift that can be anticipated in the following years.

Images matter to various industries, especially those that deal with jewelry and accessories. Reliable jewelry photo retouching services are something your company can benefit from. It’s not easy to match your text with the appropriate image, but there are specific recommendations to follow to increase clicks. Remember that today’s customers are adept at evaluating ideas. These skills have been developed by assessing picture quality and distinguishing stock photos from unique brand assets resulting from their internet experience.

An image that is high-quality, uplifting, and emotional is a beautiful start, but what’s in the picture is just as essential. The image should reflect your business, purpose, and values to best enhance your customer’s experience.

Flower Power OOTD

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Flower Power OOTD

Hello! One of my favorite hang outs in July was when mine and Johnny’s friend, Shannon, stayed with us for a weekend. Shannon is an excellent photographer and made the trip from Marietta to photograph Johnny’s band, The Outside Voices, when they played at Musica in Akron. He was also kind enough to snap some shots of yours truly after the show was over! Take a look at some exclusive pics from my Flower Power OOTD:

Who? What? Wear?

My Flower Power OOTD was one that I felt insanely confident in and it feels so good to get all done up and go out with my husband after a long year and change indoors. When Johnny plays shows inside or out in the summertime, it is usually really hot so I like to sport something that is both cool and comfortable while still being cute, of course! This look featured all of the three Cs to the T and I had myself a little superstar moment being photographed at the concert venue.

What I love about this OOTD is its testament to my Summer Wardrobe Refresh. I stand firm in saying that you only need a few new pieces with each season change to keep your wardrobe looking and feeling new. My Flower Power outfit is a perfect example of this because while the skirt is brand new, the top and shoes are both at least six or more years old! Just one new piece in this OOTD had two over half a decade old items feeling like I was wearing them for the first time because they were styled in such a different way.

Another thing that I really enjoy about the Flower Power look is the monochrome palette. No abrupt pops of color in the black and white clothing meant for a long, lean silhouette and I felt ten feet tall rather than five foot one! While no one appreciates a good pop of color more than Lil Red, a minimal color palette like the one seen above can be just as effective.

Something I always mention in OOTD posts is styling a look that makes the eyes dance. This can be achieved by playing with color and accessories. In the Flower Power outfit’s case, however, it came from showing some skin in just the right places. From the peep toe heels to the peek a boo top, this look had enough going on so that one main area wasn’t the focal point of the entire outfit. I like to think people’s eyes were doing the Tango when I stepped out in my Flower Power OOTD!

What is the oldest item you have in your wardrobe? How do you refresh your wardrobe with the season changes? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Wedding Pictures!!

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Wedding Pictures!!

HELLO!!!!!!! Johnny and I got married on June 4th and I am so happy to finally be able to share some wedding pictures with all of you! Our photographer did a bang up job and I am so appreciative of her hard work on our big day and afterwards with the intricate editing process. I am in love with the sneak peek she sent us and cannot wait to see the rest! Now, without further ado, here are some shots from my wedding:

Johnny and I had a small wedding ceremony in his best man’s backyard and it was short, sweet, and absolutely perfect for us. It was so special to be surrounded by just our immediate family and best friends and I wouldn’t change a thing about it. Looking through the photos from our photographer with Johnny had us reliving our wedding all over again and I can’t wait to frame and hang up our favorites. ❤

I had been so eager to get some pictures back because I was also super looking forward to sharing them with my dear readers. We thank you all so much for the well wishes and support because it really does mean the world. Keep it posted on lifewithlilred for all of the latest and greatest as well as more wedding photos soon!

What is your dream wedding like? What was your wedding like? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Our Wedding Day

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Our Wedding Day

Hi! Johnny and I got married on Friday, June 4th and it was the most fantastic, wonderful day in the whole world. For our wedding, we had a very small late afternoon ceremony in our friend’s backyard with immediate family and one best friend each. Then, after having pictures taken our little wedding party went to mine and Johnny’s favorite bar, the Zephyr, for celebratory drinks.

It was a magical whirlwind of a day and both Johnny and I were going nonstop until it was time for our ceremony. Needless to say, we were exhausted for the rest of the weekend but that’s a small price to pay for the best day of your entire life! Take a look at a few sneak peeks of our wedding pics and let’s chat more:

Despite such a small wedding, there was still much to do for Johnny and I to prepare and we couldn’t have done it without the help of our family and friends. Johnny’s best man was gracious enough to allow us to host our wedding in his backyard and he helped my husband get everything ready before it was time for me to walk down the aisle. Another dear friend of Johnny’s officiated our marriage and he did a simply beautiful job and we were so touched by his heartfelt and thoughtful sentiments. And, of course, both of our families pitched in wherever they could too!

It was so special to us to have a majority of our families there and our ride or die besties. Lea and her husband came to celebrate with us and I am so lucky to have had her with me for every major milestone in our past thirteen years of best friendship. One of the biggest treats was having mine and Johnny’s little niece, Valerie, as our flower girl or should I say Taco Bell sauce packet girl. Lol, as I’ve mentioned since my engagement, our wedding was going to be nontraditional! Rather than flower petals, Val threw Taco Bell sauce packets which was a fine tip of the cap to one of my favorite places on planet Earth.

Our ceremony was short and sweet – it was over in about five minutes. However, everything that we wanted to say was said with our own vows and our ordained minister gave such a moving introduction and that truly said it all. Our mini after party was a totally different story, though, considering we were out for hours! We all had a blast at the bar after the ceremony and it was such fun for us to let our hair down together and clink our drinks in celebration.

It’s safe to say that I will be reliving mine and Johnny’s perfect day constantly and I am very excited to see more pictures! If you are too, keep tuning in for more on my wedding here on lifewithlilred! ❤

What was your wedding like? What would be included in your dream wedding? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Our Engagement! Here’s How It Happened

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Our Engagement! Here’s How It Happened

Hi! On March 13th, Johnny and I got engaged and it was the surprise of a lifetime because I had NO idea. As you all know, Johnny has been helping me photograph my Reimagine Your Wardrobe series and even agreed to be my model every now and again. He suggested that once the weather was nicer, we could go to downtown Cuyahoga Falls AKA the Riverfront and take some pictures together for a day date and I was ecstatic to go on a safe outing – one of our first since October of last year.

It was a beautiful day on Saturday with a clear blue sky and warmer temps so after hanging out in the morning, we got ourselves all done up and stepped out in our OOTDs. We spent an hour or so exploring different areas along the shopping plaza and the Cuyahoga River and were having so much fun taking pictures, pretending to be photographers and models, and enjoying the weather and each other’s company.

You can get all of the details for our outfits tomorrow as well as additional pictures but here is a little preview:

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Throughout our photography adventure, we were struggling with the timed setting on the camera and for our last pictures together he said we should just take a video and save our favorite screen grabs from it. That sounded much easier to me than having to run back and forth between the camera and where we were standing under a stone archway so we got ourselves situated and began posing while a video was being taken.

Johnny told me I should face the other way for a few shots so I turned around thinking he was working the camera right along with me. Then, he told me I should turn towards him and he was on one knee! You could have knocked me over with a feather – it was absolutely amazing. And, yes, I have watched the video of our engagement a million times since then. 🙂

After the proposal, we sat on the patio of our favorite bar, The Cashmere Cricket, to have drinks and celebrate. This also just so happens to be where we had our first date. How sweet is that?! On Saturdays, The Cricket makes their drinks with dry ice so our beverages were smoking and bubbling like a science experiment as we sipped on them and grinned from ear to ear every time Johnny delightfully exclaimed that he “got me”!

Once we finished up on the patio, we went back to our place and a few of our friends in our “COVID bubble” stopped by for an hour or so. Then, Johnny and I snuggled up on the couch to listen and sing along to some music together. We ended the night with a dance party while we watched Grease and it was simply perfect. ❤

Be sure to tune in tomorrow for our Engagement OOTDs and keep checking back in for more on my ring, which needs resized!

How did you get engaged? Where did you and your partner have your first date? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

A Little Extra Something

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A Little Extra Something

Hello everyone! I had so much fun creating a makeup themed Get Ready With Me post for Valentine’s Day and I hope that all of you have enjoyed my recent photo shoots as much as I have. This post is nothing special, just a few extra pics from my makeup shoot that didn’t quite make the cut but I liked anyways. Check them out:

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Once again, I want to thank my friend, Markus, for always taking the most lovely shots for lifewithlilred! You can see more of his work on the following posts here, here, here, and here. Thanks for stopping by! xxx

What has been your favorite lifewithlilred photo shoot? What kind of style would you like to see me shoot next? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Happy Valentine’s Day!

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Happy Valentine’s Day!

Hello all and Happy Valentine’s Day! For some of us, Valentine’s Day means a romantic date night with your significant other. And, for others, it means a hot date with your couch, pajamas, a box of chocolate, seven bottles of wine, and a chick flick marathon. However you spend your day, Lil Red has got you covered.

We previously discussed the perfect Valentine’s Day makeup for your Valentine’s night out. But, today, it’s all about kicking back and having fun. I absolutely adore coming up with V-Day themed posts and, this year, I wanted to celebrate the two polar opposite styles that are traditionally associated with the day of love. We already got glammed up together and now it’s time to pop a few (or ten) pieces of chocolate and belt out “Love Hurts” like our lives depend on it. Let’s get to it:

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Who? What? Wear?

Featuring: Mini Bret Michaels cardboard cutout!

Does anyone remember that scene in Legally Blonde when Elle gets dumped and she’s laying in bed eating chocolate? With smeared mascara and crocodile tears she hurls her heart shaped box at the chick flick on her TV and screams “LIAR” at the man professing his love. Yes? No? Either way, that was definitely the vibe I was going for in this shoot minus the heartbreak and running mascara, of course!

Yes, this post is about poking fun at the cliches of a Valentine’s Day spent alone but it also is about celebrating it! I, for one, enjoy my own company more than I enjoy being around most people. I had a blast creating the concepts for my V-Day extravaganza on lifewithlilred and I wanted to pass that along to all of you.

Many a Valentine’s Day has come and passed, some with a significant other and some without. And, if you happen to be without this year, so what?! I have always lived my solo dolo Valentine’s Days as the ultimate “treat yoself” occasion of the year. Whether that be going on a shopping spree, getting mani/pedis, or lounging in the comfort of your own home and ordering takeout – A solo V-Day doesn’t have to be a bad thing if you don’t let it.

Let it be known that if I weren’t in an amazing relationship right now, the pictures above are a pretty solid representation of how I would be spending my day. It’s actually a pretty solid representation of how I’d like to spend every day. Riding solo on V-Day? Take some notes from my photo shoot, pop in the Devil Wears Prada, sit back, and enjoy!

How do you plan on treating yourself for Valentine’s Day? What is your favorite chick flick? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Get Ready With Me: Valentine’s Day Edition

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Get Ready With Me: Valentine’s Day Edition

Hello everyone! Valentine’s Day is just around the corner, which means we definitely need to talk makeup. Of course, the outfit is important too. But, bringing that girly sweetness to your face will tie the whole look together for a romantic date night with your significant other. There are a few key things that make for a successful Valentine’s Day makeup and I am going to share them with all of you today. Check it out:

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Accessories:

When I think of a perfect date night look, the first thing that comes to mind is a sassy pout, huge eyelashes, and glowing skin. These are the three things that we will be covering so let’s get to it:

Sassy Pout:

Now, normally, I say wear whatever shade of lipstick that you want. However, we are talking Valentine’s Day and it is all about the red and pink. Nothing screams girly sweet more than a pretty pink lipstick in seashell, salmon, or a shocking hot hue. And nothing screams edgy classic more than a bold red lip.

Whichever shade you choose, tie it into your outfit somehow. For example, the skirt that I plan on wearing has red hearts and lipstick kisses on it, which matches my lippie perfectly. Rocking pink pearls or jewelry? Slick on a similar hue for a look that is oh so cohesive and oh so cute!

Huge Eyelashes:

I don’t know about all of you, but I still flirt so hard with my boyfriend as if it were our first date. And, perhaps the most flirty makeup staple of all is huge eyelashes. Don’t go too overboard with the rest of your eye makeup and opt for longer than life lashes that you can bat to your beau across the dinner table.

I prefer Too Faced’s Better Than Sex mascara myself, because just one application gives you five times more length than any drugstore brand I’ve ever used. But, whatever your mascara preference is, apply liberally and be sure to comb through your lashes after each use to avoid clumping. Nothing ruins flirtatiously looking up through your lashes like huge clumps!

Glowing Skin:

As far as blush goes, I am wearing a few different shades of pink blended together in the pictures above. I would suggest going this route for an added touch of baby doll adorable. But, for the ultimate glowing skin, we need a highlighter! Whether you’re eating dinner by candlelight or sipping on cocktails in a lounge, when the soft lighting hits the highlighter on your face, magic happens.

I absolutely love Sephora’s Golden Hour highlighter in Dusk. At first glance, it just looks light pink. But, it has golden sparkle mixed into it for a shimmer straight out of a fairy tale. Hello, glowing skin! Everyone has their own techniques for where to apply highlighter and I always hit the following areas when completing my MOTD:

  • From the hairline to the end of my nose
  • The apples of my cheeks
  • My chin
  • From the top of my cheeks downwards
  • From the far corners of my eyes arching over my brows

When applied in the places above, no lighting is bad lighting for me because every angle has been covered. Dust on as little or as much as you want depending on how bold you feel like going. I usually just put one application on each area but it will call for more or less depending on where you’re going for your date night!

So, there you have it! I had such fun taking these pictures and concocting the perfect tips and tricks to beat your face like a pro this Valentine’s Day. Now, get out there and celebrate your love! 😀

PS: Don’t forget these must haves in your purse for your big Valentine’s Day date!

Valentine’s Day Purse Essentials:

You’re probably only going to be carrying a small purse on Valentine’s Day, so you need to make the most of it. Your cell, coin purse, and keys are obvious essentials. If you’ve put on your make up properly, you shouldn’t need to reapply it during the evening. This means you should be able to get away with just taking along a lipstick.

You can get lipstick cases with mirrors in them. This can be handy for topping up without either having to carry an extra mirror or use up the battery on your phone. If you’re planning on taking a lot of photos with your phone, think about carrying an external battery. You can get ones small enough to pop into a clutch. You can also get selfie lights to put on your phone. These can give you lots of light where you need it without using up your phone battery and they’re nicer to use than a regular camera flash.

If your purse is big enough, you can pop in some folding slippers in case you want to lose the shoes later. If it’s not, at least put in a couple of invisible blister plasters, just to be on the safe side. On that note, if you’re looking for love but don’t have a regular date, make sure you have some condoms. You don’t want to spoil the romance by having to order STD testing.

How are you celebrating Valentine’s Day? Do you have an outfit or makeup look in mind? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Fall Is In The Air OOTD

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Fall Is In The Air OOTD

Hi! Today, I would like to present a very special OOTD article with pictures compliments of my dear friend, Markus, who has graced lifewithlilred in two previous posts. With autumn in full swing in good ol’ Ohio, we decided that it was high time to hit up Hinkley Park and have some fall fun by exploring the beautiful grounds and having a photo shoot adventure. Working with Markus is always a blast and he gives me exactly what I’m looking for every time.

With this look, I wanted to create a classic fall outfit that is perfect for wandering around the last few farmer’s markets of the season or taking a stroll downtown with the fallen leaves and branches crunching beneath your feet. This look seen below is quite simple but the bold chartreuse sweater with the stark white contrast creates a statement and an outfit that will be easy for all of you to replicate. Take a look:

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Who? What? Wear?

What I love the most about styling outfits for fall is all of the possibilities that come with it. From creating visual interest through layering as well as all of the cute cold weather accessories, my closet literally runneth over with options to keep myself warm and chic all fall long. To some, layering is a scary feat but practice makes perfect and when done right, it takes a fairly simple look into a head turning ensemble. Now, let Lil Red get you right.

The key to good layering comes with a close evaluation of two things. 1) The heaviness of the piece. And 2) The material that it is made out of. You never want to layer two items of equal thickness with each other, because it makes for a very bulky silhouette. Rather, you take something with contrasting levels of warmth to keep yourself from looking like a marshmallow.

For example, the Cynthia Rowley sweater that I chose is of medium heaviness. It is definitely thicker but I wouldn’t call it a chunky sweater because it still provides some degree of a shape. Knowing this, I opted for a thinner jacket to tie the look together. The tan Lucky Brand topper jacket paired marvelously with the bold hue of my sweater and it was fitted enough that any slouchiness on the bottom layer was camouflaged. It was also an optimal coat to use because, while it was quite chilly the morning of the shoot, it warmed up as the sun came out and it was easy to slip off once it became unnecessary.

Another important thing to remember when layering is the material of the pieces you are going to use. You don’t want to wear the same material for each layering piece because that will also lead to a heavy look that isn’t the most flattering. It is better to create texture with your look so, instead of pairing a coat with a sweatshirt style fabric over my sweater, I opted for the sleek faux fur topper jacket. The slinky material over the sturdier fabric of the sweater gave me a lovely shape, provided visual interest, and kept me warm just through effective layering.

One final word about layering is to not forget about your bottom half to prevent looking too top heavy. I always prefer a skinny jean, anyways, but it is definitely the way to go when layering. You also want to sport a killer pair of shoes (Flaming platforms, perhaps?!) so that your look doesn’t just stop at your top half. You want your entire OOTD to be cohesive and that’s sometimes easy to forget when you’re focused on layering!

I love my Fall Is In The Air OOTD and styling your own Lil Red inspired look will be a snap. Choose your favorite bold sweater, a thinner jacket on top, your skinniest pair of jeans, and an awesome pair of chunky boots and you’re all set!

What are some of your tips and tricks when it comes to layering? How do you rock a statement sweater? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

More Pretty In Punk OOTD Pics

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More Pretty In Punk OOTD Pics

Hello, hello! Yesterday, you bore witness to a punk inspired OOTD that I am very proud of and I wanted to be able to share more pictures with you. This has definitely been my favorite shoot and OOTD to date and just one post dedicated to it is not enough. So, take a look at some more of my photography and style adventure and be sure to consult yesterday’s post if you want to know more about the outfit and the shoot:

 

 

 

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Believe it or not, there used to be a time when I would shy away from getting my picture taken. Shocking, I know. I just wasn’t happy with myself or my appearance and the last thing that I wanted was to be in front of a camera. But, now, there is nothing that I love more. Being able to showcase my form of art, which is all things fashion as well as my makeup, tattoos, and piercings is something that makes me proud. And, I’ve got to say, it feels amazing to finally be happy with the way I look, as it has been something that I struggled with for longer than I care to admit.

Each photo shoot that I do makes me feel more confident and I am so happy to have created a platform through lifewithlilred to share my journey of fashion, personal growth, Taco Bell, and everything in between with all of you! ❤

What makes you feel confident? How has your hobby helped build your self esteem? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah