Tag Archives: business

3 Signs Your Business Website Needs A Makeover

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3 Signs Your Business Website Needs A Makeover

If you’re a business owner, you will understand the importance of your website. This is your virtual storefront where new and existing customers can find out what you’re offering. If it looks good and provides all of the right information, you will make an excellent first impression.

But if your website falls down in any way… That first impression might not be a very good one! It might even get in the way of your chances of business success.

In this post, we will list a few signs that indicate it’s time to give your website a makeover. Be it through your own efforts or the efforts of website designers and other professionals, you may make your business dreams come true. Let’s get to it:

Your images are low-quality:

By low-quality, we are talking about the photos you may have taken yourself. If you don’t have a good eye for composition, it might be that your photos aren’t showing your products in the best light (literally in some cases). Because of this, your website and products will lose the wow factor that is needed to attract customer attention.

Issues might also arise if you use a lot of stock images. If they do little to make your website stand out or if they are have been overused on other sites, they could be doing you no favors.

The answer? Well, invest in better photography. You could take a photography course and learn more about backlight photography, object framing, perspectives, and other useful photo skills. Or you could hire a professional to take photos for you. Whichever route you take, you will improve your website if you have better quality photos.

Your website doesn’t rank highly on Google:

When you type words related to your business on Google, your website will hopefully show up. Ideally, it will be on page one or two. When your website ranks highly, you will have a better chance of beating your nearest business rivals, as customers will see your website first.

But if your website doesn’t appear on the first couple of pages, it’s probably because it hasn’t been optimized for SEO (search engine optimization). This means your competitors will have the upper hand, as potential new customers will get to see what they have to offer first.

You can improve matters by making a few tweaks to your website content and design. Check out this beginner’s guide to SEO for a lot of useful information and do what you can to make changes yourself. Of course, if it all feels overly complicated, there are people who can help. Look online for marketing professionals and web designers who are well versed in SEO and invest in their services. There may be an expense but once your site starts ranking higher on Google, you will profit your business through more customers. 

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It’s clearly broken:

We aren’t saying that your website crashes after loading (although it might) but there could be other issues that indicate there are serious faults. These faults will deter your customers from using your business because they might associate your products with your rickety old website!

So, what are the signs that your website is broken? If web pages take a long time to load, it is clear that there is something wrong somewhere. If your links no longer lead your customers to the right pages (or to any page), then you will confuse and frustrate them. And if your website doesn’t display pages properly on mobile devices, then you are going to alienate most of your potential customers.

If such problems exist on your website, you will affect your SEO. Going back to our last point, this means it won’t show up highly on Google. Your website will suffer from a high bounce rate too, as potential customers won’t stay for very long. This will also affect your SEO.

The answer? Do what you can to fix any issues yourself. There are lots of helpful articles online, including this one on fixing broken links. Alternatively, call in a professional web designer as they will fix any problems for you. When your website has been improved, you should get more people using your business.

These aren’t the only reasons why your website might need a makeover. If it no longer reflects the colors and design styles you use for your brand, you should make changes for the sake of consistency. And if the information on your website is outdated, you clearly need to update your content. Look at other websites for examples of good practice and then consider the other changes you might need to make.

Featured Image By: Unsplash

Making Your Products More Appealing To Your Audience

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Making Your Products More Appealing To Your Audience

When your company is about to unleash a new product on the market, it’s important to consider how you’re going to present it to your audience. You’ll want to make it as appealing as possible, but wanting to do that and actually making it happen are two very different things. In this post, we’re going to talk about some of the things that you can do to make your products more appealing to your audience:

Focus on Addressing Needs:

First, you should consider what makes your product different and why people should care about it. If you’re addressing real needs that people have, your product is going to have a greater use and people are going to be more likely to be interested in it. It really is as simple as that. So think about how you can show your product and advertise as the solution to a problem.

Make Exciting Promises and Commitments:

If you want to sell to people, you need to give them a reason to be excited about what you’re offering. That’s one of the most important aspects of any business proposition. If people are excited by what they’re seeing from you, they’re going to be compelled to buy. So make exciting promises and commitments, and ensure your product follows through on them.

Go a Step Further Than Your Competitors:

It’s always a good idea to keep one eye on your competitors when you’re thinking about how to appeal to your audience. Go a step further than them and offer something that your main competitors can’t or aren’t. Differentiating your products and showing people why they’re better than the alternatives that exist out there will be key.

Offer Complementary Products for Free or at a Discount:

By giving something extra away for free, you can make sure that the products you offer carries more appeal and offers more in terms of value to the customer. That’s what matters more than anything else here. Cannabis companies might offer items such as preroll packaging as extras. And the same can apply to whatever niche your business exists in.

Tell a Story About the Product:

Telling a story about your product that’s compelling and captivating will make your task of selling it a lot easier than it might otherwise be. Telling a story is something that can be done in so many different ways, as well. It’s up to you to find the method of delivery and focus that you feel will appeal most to your audience. You should keep them in mind at all times.

It’s up to you to make sure that your audience takes an interest in what you have to offer. Use the tips above for maximum effect!

Featured Image By: Pixabay

Making Your Small Business Dreams Come True

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Making Your Small Business Dreams Come True

For some people, working for themselves is the ultimate dream and starting your own small business is the perfect way to make it happen. From your own Etsy shop to an actual storefront, businesses come in many shapes and sizes and can make for a wonderfully rewarding career. Starting your own business is a lot of hard work and today, we are going to discuss some ideas to help you in your future endeavors. Let’s get started:

Planning Makes Perfect:

A huge portion of starting your business comes from planning ahead and carrying out that plan to make it happen. You can start by asking yourself a few basic questions and going from there:

  • What type of product or service do I want to provide?
  • Do I need any additional certifications, schooling, or training for my business?
  • Will this business be online or in a storefront?
  • How much money am I willing to spend to make this happen?

It is important to have solid and achievable answers to these questions or your business might never get off the ground. For example, if you would like to own a coffee shop or restaurant do you have enough funds to purchase the property or begin restaurant construction? If the answer is no, then it might not be time to quit your day job.

Do You Have Help?

While ultimately rewarding, starting your business can be incredibly stressful and time consuming. Are you going to have a business partner or will you be flying solo? Will you be employing other people to help you? If nothing else, do you have the support of your family and friends on this endeavor? You don’t want to burn yourself out before your business even opens so evaluating the help you will need and having a support system in place is crucial.

What Are Your Goals?

Of course, the end goal of owning a business is being your own boss and making enough money to support yourself. But this is a HUGE goal that will not be accomplished quickly. Rather than focusing so much on the end result, break it up into smaller goals, instead. This will allow you to feel the pleasure of small victories and keep you motivated to continue on the path you’re on. For example:

  • I need to make a budget before I get started
  • I would like to have a functional and appealing website within three months
  • I want to prepare a home office space by the end of the week

By the time you finish your goal list, your business should be well on its way for a grand opening!

Like all good things, starting your own successful business will take time. You can save time, however, by starting things off on the right foot with the tips above!

Giving Your Customers A Great Experience

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Giving Your Customers A Great Experience

A successful business relies on several key features. Ultimately, though, it is the customers who will determine whether it has a future or not. Consequently, it’s imperative that you learn how to keep them happy by delivering what they want. From the first interaction to long-term experiences, it’s vital that you keep the customer’s needs at the front of your mind. Focus on the following factors and you won’t go wrong:

A Connection:

All customers want to feel a connection to the brand. Therefore, creating marketing strategies and product packaging that resonates with them is vital. Many companies fall into the trap of being too generic rather than targeting their chief audience. The sooner that you learn it’s better to succeed in a small pond than fail in a big one, the better. There will still be opportunities to reach secondary markets without harming your hopes of success.

Value For Money:

Regardless of whether targeting the working classes or upper classes, people want a sense of value. Producing better quality products should always be the aim, but you should also aim to do it cheaply. Embracing 3D printing is one particularly useful option. Visit https://www.zdnet.com/article to learn about its potential influence. Whatever you do, try to create products that exceed expectations. Clients will then tell friends and family about them too.

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Fast Turnarounds:

There is no escaping the fact that we live in an era where people want things right away. So, you need to use the right equipment and partner with the best companies to make this happen. The benefits of a quick dye change system in manufacturing are plentiful. Visit https://universalengraving.com/lockup to find out for yourself. Production speeds can soar. Using automated tech for other aspects of manufacturing as well as order fulfillment will serve you well.

Clarity:

Customers want to know exactly what they are getting from a brand. They also need to know that any issues they encounter can be handled quickly so promoting better client care should be high on the agenda. Chatbots are a great feature. You can learn about them at https://medium.com/swlh. They’ll take communication to new heights.

Having fair returns policies will aid the cause further. Everything you do should be aimed at giving clients peace of mind. Not least because it can remove disputes.

Safety:

Finally, consumers are increasingly aware of the threats to their data. As such, they need to feel that they can trust your company. Protecting the business can be as crucial for client interactions as it is for the firm itself. The fact that it’ll also promote increased happiness from the workers should not be ignored, either. Prevention is the key to success. When digital precautions are combined with safer workplaces and stores, clients will be more satisfied.

Providing a comprehensive client experience means that you will be creating loyal customers to keep your business booming!

Featured Image By: Pixabay

 

Jenks Building Haul

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Jenks Building Haul

Hi! This past Saturday, Johnny explored a new to us local business in our neck of the woods called the Jenks Building. Our good friends in the Buffalo Ryders were playing at this consignment shop/art gallery/music venue and it was basically the coolest place ever! While our band boys were playing, Johnny and I browsed through the Jenks Building and walked away with some awesome finds. Check it out:

The Jenks Building had everything you could ever imagine in their consignment shop – including an amazing beer and wine selection to sip while shopping. After purchasing a beverage, you got a free coozy to take home which was a very nice touch! From books and records to furniture, jewelry, and home decor this place had it all and we could have spent hours on end in there, as it was a huge property.

Johnny and I had a blast looking through the extensive record selection and are both particularly excited about the Smokey’s Family Robinson because you’re not going to not buy that. We actually listened to it that night and it was a banger, as anything by Smokey Robinson is. We have yet to listen to The Scooters and Kick Axe but I can’t wait to hear what they’re all about. Johnny also got U2’s The Joshua Tree special for me since I freaking love them. 🙂

The Jenks Building had a huge collection of quirky jewelry and I instantly fell in love with a tape measurer bracelet by Big Blue Moma. I have always wanted something like it and just had to purchase one for myself. While I am partial to the grey bracelet I selected, I wanted one in every color available like white and a buttery camel hue. So SO cute.

Prior to the pandemic, Johnny and I would always go secondhand shopping together and this was our first time doing that in well over a year. We both can’t wait to go back to the Jenks Building and see what other treasures we can find!

What is one of your favorite local businesses? Where do you like to secondhand shop? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

House Flipping: A Lucrative Opportunity For Creative People

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House Flipping: A Lucrative Opportunity For Creative People

House flipping is a term for house renovations and resale. House-flippers are house renovators who intend to sell a house after renovating it. The house flipping process can be lengthy, but it can also be lucrative if done correctly. These house flippers will do minor repairs like Drywall Repair, plumbing upgrade, cosmetic repairs, all the way to complete house renovations, including adding additional features or even building an entirely new house.

Flipping houses is not a new concept, it has been done since colonial times. It operates on the principle of house resale value > house renovation expenses. Many house flippers will buy distressed properties with the intent of quickly renovating and reselling them at a higher price. Some house flippers specialize in specific skills which can make house renovation more efficient, such as plumbing or electrical work.

Tax rules:

House flipping can be a great investment, but house-flippers need to be aware of the house flipping tax rules before they invest. House-flipping is not different from house investing in that house flippers must pay taxes on their income earned by flipping houses.

House flipping is generally viewed as an attractive investment, especially for those who know construction and renovation. It generally requires a house flipper to have these skills if they are planning on doing major renovations such as adding or removing features of the home.

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House flipping can be done by both individual investors and business entities, but it is generally more profitable for individuals due to the tax treatment of house flipping income. Individuals who earn house flipping income are taxed on the expenses which are used for improvements and renovations. A house flipper can increase their profit from house flipping by taking deductions for renovation expenses on the federal tax return. If a house flipper uses their residence as a rental property or second home, they may also be able to deduct house flipping expenses on their house income tax return.

Increase value:

House flippers are not the only investors who can benefit from flipping properties. Property managers and real estate agents can also gain a great deal by house flipping because it benefits property management. House renovations will often increase the value of houses, which increases property values for property managers, house flippers, and property owners.

House-flipping is not for house hackers who are looking to do renovations on the cheap. House hackers can house flip, but it may be more difficult for them because they do not have the skills or construction tools necessary to complete larger renovation projects. On the other hand, house hackers will have house hacking skills which can make the renovation cheaper and more efficient. House hackers may also use flip tax deductions for improvements done on the property they are flipping.

House flipping isn’t just for HGTV. If you have the knowledge and skills, this could be a new business opportunity for you!

Featured Image By: Unsplash

Leverage Photography To Elevate Your Marketing Strategy

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Leverage Photography To Elevate Your Marketing Strategy

We humans adore visuals. Our brains are wired for visual perception and we desire it. Images appeal to us because we spend more of our brain’s processing capacity to vision than any other sense or skill. Images are more natural to our eyes than words. Content with pictures regularly attracts more clicks while scrolling through infinite search results. The absence of pictures in your online material frequently means that it will be disregarded. Shoppers are sixty times more likely to contact a brand with a picture in search results than without. Let’s dive into the impact of imagery and photography on your marketing campaign:

Leverage Intuition:

Humans like looking at pictures and instinctively comprehending them. We can analyze a photo in less than a tenth of a second, which is quicker than reading text. When marketing your business online, always include images that assist visitors in understanding what you’re promoting. Material with pictures receives up to 94% more views than posts without images. Search engines prefer visual information and prioritize results with large image files. A well-received appearance may compensate for poor content and enhance the viewer’s overall impression of the product.

The Impact on Emotions:

Images may trigger emotions in us more than any other kind of material. These feelings are more intense than those elicited by reading a story, and individuals make strong connections between the two. When selecting pictures to accompany your web material, use images that evoke emotion. A spectacular landscape can be captivating, but one with a happy home can be moving. The image must convey the information, but it also has to fit in with the general design of your website. Your web material will be more memorable if you include images that convey emotions of love, contentedness, or liberation.

The Images Are Part of Your Assets:

Images are a vital component of the business arsenal and should be treated as such. Good pictures will help you attract consumers and help you negotiate with other products and businesses. For example, to generate inbound connections, invite social media influencers and writers to use your pictures for free in return for link traffic to a website.

Investing in your views allows you to reach across many platforms such as social media, news stories, your website, your company profile, print advertising, and more. A picture may significantly impact a news story. Many PR agencies utilize pictures as marketing material; providing great images is typical for getting companies noticed in the news.

Pictures Drive Engagement:

Pictures, in addition to capturing our attention, eliciting emotional responses, and leaving a lasting impression, possess another ability. Visuals, as every marketer is well aware, enhance engagement. People don’t only want to look at photos; they also want to share them and then see more. Material that includes images gets up to 40 percent more shares than content without pictures.

In recent years, we have learned that part of the judgment call process takes place in one’s visual cortex, which means that the minute consumers see your material, they are already thinking about what they will do next, whether that is sharing it on social media or responding to a Call to Action.

Availability of Tools:

Images are becoming more important to marketers and academics alike, and everyone wants a piece of the action. Even technology firms are attempting to capitalize on this emerging trend by developing image-based products. The emergence of visual search engines, such as those provided by platforms like Google and Pinterest has been a significant development in recent years. The sheer increase in visual searches on Pinterest alone (from 250 million in 2017 to 600 million in 2018) demonstrates the scale of the shift that can be anticipated in the following years.

Images matter to various industries, especially those that deal with jewelry and accessories. Reliable jewelry photo retouching services are something your company can benefit from. It’s not easy to match your text with the appropriate image, but there are specific recommendations to follow to increase clicks. Remember that today’s customers are adept at evaluating ideas. These skills have been developed by assessing picture quality and distinguishing stock photos from unique brand assets resulting from their internet experience.

An image that is high-quality, uplifting, and emotional is a beautiful start, but what’s in the picture is just as essential. The image should reflect your business, purpose, and values to best enhance your customer’s experience.

How To Be The Best Candidate For The Job

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How To Be The Best Candidate For The Job

Whether you’re at the start of your career or applying for a promotion, you’ll need to be the best candidate if you want to secure your dream role. Preparing for a job interview can be nerve-wracking but, in reality, the competition starts well before the interview phase. If you want to improve your chances of being hired, you’ll need to stand out from the get-go and ensure your resume or application beats the competition.

Once you’ve secured an interview, you’ll have the opportunity to impress your future employers with your knowledge, skills, and personality (no pressure!). Fortunately, there are some sure-fire ways to hone your performance and increase your employability. For inspiration, take a look at these top tips:

Get Expert Advice:

Receiving feedback from previous interviewers can be a good way to improve your presentation when you’re applying for new roles, but time constraints mean that many companies no longer offer feedback to unsuccessful applicants. However, this doesn’t prevent you from accessing expert advice. When you sign up with a staffing agency, for example, you can learn how to impress potential employers. A staffing agency can also fast-track your applications and give you access to vacancies as soon as they become available. With so many businesses going directly to agencies rather than advertising directly, signing up with a well-known agency can be the best way to get the expert advice you need and ensure you’re the best candidate for the job.

Understand the Job Description:

Some job adverts are frustratingly vague, which can make it difficult to determine exactly what your duties would be. Don’t risk applying if you aren’t sure what will be expected of you. Instead, get in touch with the company and request additional information. This will help you to determine whether it’s the right job for you and, if so, give you the chance to create an impressive resume or application that’s relevant to the position.

Submit Unique Applications:

When you’re hunting for a new job, it can be tempting to apply for as many roles as possible and creating a generic resume or application is the fastest way to do this. However, employers and interviewers read hundreds of these a day and they can tell instantly if you’ve copied and pasted content from one application to another.

If you want to successfully land a coveted role, take the time to complete a unique application that’s relevant to the specific business. Resumes can be a daunting and tedious task as they often have to follow a specific format with limited space for important information. If you’re struggling with your resume, a fresh set of eyes with new ideas could be just what you need. For example, Arc Resumes – who offer an Illinois resume writing service – can assist you in making a resume that will surely get you called in for an interview.

Learn About the Company:

If you’ve invited to interview for a particular role, be sure to learn about the company before you attend. Knowing about their history, recent news, and future plans will impress your interviewers and will highlight your passion for the organization too.

With a little extra research, you can confirm that this is somewhere you genuinely want to work and that you see yourself having a future with. Employers typically prefer to hire people who plan on staying with the company for a significant period of time, so take the opportunity to learn more about the business and use this knowledge to your advantage.

Practice Your Video Presentation Skills:

Many companies are now holding interviews virtually, which means you’ll need to be prepared to converse with interviewers via webcam. While there are many advantages to virtual interviews, you’ll want to practice your presentation numerous times before you go live for your first online interview.

Dress as you would for a standard interview and make sure you have somewhere quiet to sit while the interview is taking place. In addition to this, check your connection and equipment in advance so that you won’t have to deal with technical difficulties before the interview begins.

In a competitive job market, you need to stand out and make employers take notice in order to secure your dream job. By taking the initiative and perfecting your resume and applications, you can jump the first hurdle and secure the interviews you need. While applying for new roles can feel overwhelming, the right preparation will help to quell any nerves and you’ll be ready to impress your new employers.

Featured Image By: Pexels

Hobbies That Can Be Turned Into Side Hustles

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Hobbies That Can Be Turned Into Side Hustles

If you have been working hard at new or old hobbies during the COVID-19 pandemic, then you might be interested in taking it to the next level by starting a side hustle. It’s always an amazing feeling to have your work verified by people willing to pay for it and who doesn’t want to make a bit of extra cash? If you are interested in starting a side hustle, the following hobbies can very easily be turned into one! Let’s get started:

Reupholstery/Refurbishing Furniture:

The change of seasons is an ideal time for furniture shopping as there tend to be a lot of good sales to help cut the cost. From living room furniture to new dining sets, many will surely want to give their home a bit of a makeover after being cooped up for so long. Reupholstering or refurbishing furniture is an amazing skill to have and it gives people the opportunity to purchase a one of a kind piece. The idea of no one else in the world having something is an appealing one that people would most definitely want to pay for.

Secondhand Shopping:

From selling used clothing on apps to making a pretty penny if you have an eye for vintage finds, selling secondhand is an incredibly popular side hustle. Next time you have a closet clean out, post your no longer wanted items in excellent condition on Poshmark and see how you fair. Educate yourself when it comes to brands, trends, and the best secondhand shops in your area and your trips to the thrift store could turn into an extra income.

Cake Decorating:

I have so many friends on social media who are skilled at baking and decorating sweet treats and have made successful side hustles out of their hobby. I am constantly seeing adorable cutout cookies for baby showers, cake pops, and themed birthday treats that I’m sure are as delicious as they look! If you can bake and decorate with the best of them, post your creations on social media and see if there would be an interest – it can’t hurt!

Cleaning/Organizing Services:

There are many out there who simply detest cleaning and are willing to pay for someone to do it for them. If you don’t mind getting your hands dirty and love the satisfaction of a sparkling countertop, then offering home cleaning services could be the way to go. You could even try your hand at home organization to get your client’s space running more efficiently.

While success for your side hustle often doesn’t come over night, it is a great thing to start working for. Consider your hobbies, skills, and interests to find the best side hustle for you!

Balancing Costs With Essentials As An Artist

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Balancing Costs With Essentials As An Artist

Creatives have it tougher than others. Unless they end up on magazine covers or are propped up by the industry as the Next Big Thing, it can feel difficult just to survive. And that’s even before the self-doubt kicks in over whether you chose the wrong company to work for. If art is your passion, it’s only understandable that you want to make a living with it. A lot of people will tell you that you won’t make money from a career as an artist, which is not the case at all. Try incorporating these tips to achieve your artist dreams without going broke in the process:

Consider the Right Investments:

One major issue with following your artistic dream is the costs, and anyone who has a creative bone in their body knows what these costs are. From acting lessons to high-quality paints and utensils, it can feel you’ve spent everything before you’ve earned a cent. This is why you need to choose the right investments for your craft. Look for high quality but affordable materials from The Sydney Canvas Company, and don’t forget to create a website to go alongside your social media profiles to boost awareness and look more professional.

Know Your Worth:

Many struggling artists desperate for work will have no choice but to accept being paid in exposure. This is a bit of a joke, though, and it’s something clients use to get people to work for free. If you know your worth, you’ll be able to avoid gigs that take advantage of you, which means you have more time to focus on improving yourself. While you might miss out on some jobs, you will be able to demand a price that you can live off of, because you can’t pay for groceries with likes or word-of-mouth.

Don’t Abandon Other Work Entirely (Yet):

Once you decide to pursue your passion, you may have plans to quit your current job and say goodbye to the nine to five lifestyle. However, as you are not stable yet, this is not a good idea. If you want to make sure that you can balance living costs with the essentials as an artist, you’ll need to persevere in your day job for now. As time goes on, you may be able to reduce your hours before giving it up entirely, but until then, stay patient.

Research the ‘Competition’:

It feels wrong to pit artists against one another when they all have the same goal in mind, and that’s why the word ‘competition’ feels off. Still, if you know what others in your industry are doing, you will be able to adapt to the times, especially when it comes to charging for work or considering how to improve in the future. Building a network of artists is free, and this can help you become better in every aspect of your work.

There will be many, many times where you feel like giving up your dream for something more stable. But, doing so would be a disservice to your talent and your passion. If you know how to balance the cost of being an artist with living a comfortable life, you’ll find that it is possible to make money from what you love to do.

Featured Image By: Unsplash