We all love the idea of making money by doing something we actually enjoy. Well, blogging genuinely gives you this opportunity. You can write about topics that are close to your heart, pouring out the thoughts that you keep inside your head for most of the day. At the same time, you can start earning a lot of money – if you know how.
Don’t just rely on ad revenue – it won’t be enough. The key to making your blog a money making machine lies in eCommerce. It’s very simple; you set up your blog to allow people to buy things from you. Meanwhile, you still post content and make money through adverts and sponsors, but you’ve got this extra hustle going on in the background.
Of course, there’s a tactic to this that will make it work. You can’t just sell anything and everything! Let’s look at how you can start monetizing your blog:
Sell things that are valuable:
Choose to sell things on your site that are valuable and relevant to your blog. Merchandise is always a good idea, giving your audience a chance to support you and wear your branding everywhere. At the same time, consider what your blog is about and how you can create products/services linked to it.
For example, imagine your blog is all about marketing. Here, you could sell marketing programs or ebooks that help people improve their skills. It’s an extension of your content, but you go into more detail and reveal your secrets. Alternatively, a fitness blog would be excellent at selling things like branded water bottles, fitness equipment, etc. If you sell things that your audience will be interested in, there’s a lot of money to be made.
Make everything look professional:
Nobody will buy anything if your site doesn’t look good enough. A regular blog is not an eCommerce site; you need to make some changes. Thankfully, there are companies like WEBX360 that can help you create an eCommerce website. This will ensure that you have all of the features on your blog to allow people to add things to their carts and check out securely.
Optimize your content:
We’re not talking so much about your blog content here – though that can be relevant. Rather, we’re thinking about the content on the eCommerce portion of your blog. Write good descriptions and have excellent landing pages to help your site rank well in search engines. This can bring in customers that aren’t from your blog audience, letting you make more sales.
Similarly, speaking about your content, you can use it as a way to link to certain products/services for sale. Sometimes, you could even build content around new product launches to generate hype!
As you can see, your small blog can very quickly grow into a healthy side hustle. If you utilize eCommerce on your site, it gives you a new way of earning income to add to your monthly blog revenue!
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