Tag Archives: work

3 Signs Your Business Website Needs A Makeover

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3 Signs Your Business Website Needs A Makeover

If you’re a business owner, you will understand the importance of your website. This is your virtual storefront where new and existing customers can find out what you’re offering. If it looks good and provides all of the right information, you will make an excellent first impression.

But if your website falls down in any way… That first impression might not be a very good one! It might even get in the way of your chances of business success.

In this post, we will list a few signs that indicate it’s time to give your website a makeover. Be it through your own efforts or the efforts of website designers and other professionals, you may make your business dreams come true. Let’s get to it:

Your images are low-quality:

By low-quality, we are talking about the photos you may have taken yourself. If you don’t have a good eye for composition, it might be that your photos aren’t showing your products in the best light (literally in some cases). Because of this, your website and products will lose the wow factor that is needed to attract customer attention.

Issues might also arise if you use a lot of stock images. If they do little to make your website stand out or if they are have been overused on other sites, they could be doing you no favors.

The answer? Well, invest in better photography. You could take a photography course and learn more about backlight photography, object framing, perspectives, and other useful photo skills. Or you could hire a professional to take photos for you. Whichever route you take, you will improve your website if you have better quality photos.

Your website doesn’t rank highly on Google:

When you type words related to your business on Google, your website will hopefully show up. Ideally, it will be on page one or two. When your website ranks highly, you will have a better chance of beating your nearest business rivals, as customers will see your website first.

But if your website doesn’t appear on the first couple of pages, it’s probably because it hasn’t been optimized for SEO (search engine optimization). This means your competitors will have the upper hand, as potential new customers will get to see what they have to offer first.

You can improve matters by making a few tweaks to your website content and design. Check out this beginner’s guide to SEO for a lot of useful information and do what you can to make changes yourself. Of course, if it all feels overly complicated, there are people who can help. Look online for marketing professionals and web designers who are well versed in SEO and invest in their services. There may be an expense but once your site starts ranking higher on Google, you will profit your business through more customers. 

^^^ Unsplash Image

It’s clearly broken:

We aren’t saying that your website crashes after loading (although it might) but there could be other issues that indicate there are serious faults. These faults will deter your customers from using your business because they might associate your products with your rickety old website!

So, what are the signs that your website is broken? If web pages take a long time to load, it is clear that there is something wrong somewhere. If your links no longer lead your customers to the right pages (or to any page), then you will confuse and frustrate them. And if your website doesn’t display pages properly on mobile devices, then you are going to alienate most of your potential customers.

If such problems exist on your website, you will affect your SEO. Going back to our last point, this means it won’t show up highly on Google. Your website will suffer from a high bounce rate too, as potential customers won’t stay for very long. This will also affect your SEO.

The answer? Do what you can to fix any issues yourself. There are lots of helpful articles online, including this one on fixing broken links. Alternatively, call in a professional web designer as they will fix any problems for you. When your website has been improved, you should get more people using your business.

These aren’t the only reasons why your website might need a makeover. If it no longer reflects the colors and design styles you use for your brand, you should make changes for the sake of consistency. And if the information on your website is outdated, you clearly need to update your content. Look at other websites for examples of good practice and then consider the other changes you might need to make.

Featured Image By: Unsplash

Getting Back To Work With An Injured Finger   

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Getting Back To Work With An Injured Finger   

No matter what kind of injury, you need to make sure that you don’t exacerbate it when you return to work. For a lot of people, a finger injury might not seem like a big deal. However, if you spend a lot of your time working, it can really get in the way. As such, here are a few tips to help you get back to tapping away without worrying about exacerbating the injury any further:

Take on a little less work:

It might not sound like the solution that you want, but you may simply have to get used to the fact that you’re not going to be able to type as much as you could. Most finger jams and sprains don’t take more than a few days to heal but, in the meantime, you shouldn’t think that you can keep up with your pace just by relying on your other fingers. This is going to strain other parts of the hand much more than they’re used to, which can then lead to repetitive strain injury in the hand or wrist, which can see you taking even longer to get better.

Make sure that it’s resting:

If you’re typing at the keyboard, you need to make sure that you’re not using the injured finger to do so. You need to keep that finger in a state of rest as much as possible. One of the best ways to do this is to make sure that it’s dressed to avoid using the fingers any further down your hand (so, don’t use your pinky if you have injured your ring finger, for instance.) Learn how to wrap a jammed finger so that you can keep it compressed and prevent it from wiggling too much while you’re typing, as well. It might take a while to get used to typing without all your digits on your side, but it is worth it.

Managing the pain:

Even if you’re able to avoid using the affected finger while you’re working, you’re still going to be moving the digits around it, which can affect the tendons controlling that finger. Micro-movements can still cause the pain to get a little worse. For that reason, you might want to look at some of the natural ways of easing pain that you can rely on during the day to make sure that you’re alleviating some of the stress that you might be causing. If the feeling starts to tick a little higher on the pain chart, it’s important to stop and rest for a while. Don’t work through the pain, that can only make it take longer to recover fully.

You might be going a little slower than usual for a while, but it’s important to make sure that you give your finger the time it needs to heal. If you have to talk with your employers or clients about maintaining expectations until you’re back at full strength, then you simply have to do it.

Featured Image By: Pixabay

Sticker Surprise

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Sticker Surprise

Hi! This past Friday at work, I was having some coffee and thought that I had spilled some on my hoodie. Yes, it’s finally hoodie weather in Ohio and I am LOVING it!! When I looked down, I noticed what I thought was coffee but, to my surprise, it ended up being a sticker that my lil niece had stuck on there back in the springtime:

I couldn’t believe that this tiny butterfly (Her favorite!) sticker had stayed on for that long because it was barely hanging on by the time I noticed it. The sticker withstood me putting it on and running out into the cold and windy morning to my car. I am so glad that it did because this Sticker Surprise was just what I needed after a super long week at work.

I have been insanely busy on the ol’ blog and I had been getting up at 5:45 every morning last week to get things done before going to my other job. By the time Friday rolled around, I was completely exhausted! Looking down and seeing a sticker from my niece on my hoodie turned a normal day into something special. Despite being drop dead tired and all, I had a great day because I had the best pick me up in the morning.

Feeling down or worn out? Always look for your own personal butterflies to help turn things around! It’s the little things, right? ❤

What makes you smile? When do you normally get up for work? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Clothing Staples For Your Wardrobe

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Clothing Staples For Your Wardrobe

Creating the perfect wardrobe for you is something that takes time. Unless you’re a celebrity, literally no one is buying an entire closet full of clothes in one shopping trip! Today, we are going to explore three different components of day to day life and the clothing you need to make it work:

Work:

Clothing that is appropriate for work is completely dependent on where you work, of course!

  • If you work at an animal shelter, clothing that moves well and is comfortable is the way to go like stretch jeans, leggings, and light long sleeved tops.
  • If you work at a restaurant or a grocery store and are in and out of the freezer constantly, a cozy cardigan should help the cause just fine. (And, if your freezer system at work is on the fritz, consider walk-in fridge repair for businesses to assist!)
  • In an office setting, you might want to opt for smart, professional clothing like blazers, slacks, blouses, or pencil skirts. Don’t forget a sharp pair of oxfords or kitten heels to complete the look!

Think about where you work and plan accordingly. Is the temperature comfortable or can it get a little warm or chilly? What are your coworkers wearing? Is there a dress code? This will all help you make the right decision on work appropriate attire.

Play:

You might not have much of a choice in what you can wear for work but play attire is a totally different story! Clothing for running errands, hanging out with friends, or a date should be all about what makes you feel confident. These are going to be key pieces in your play wardrobe’s arsenal:

  • A great pair of jeans is a definite must. Skinny, boot cut, flare, or high waisted – a pair of jeans can be dressed up or down for whatever the occasion. Knowing your measurements can be a huge help when it comes to shopping for bottoms and can save you many a back and forth trip from the fitting rooms.
  • Statement jackets can turn an ordinary outfit into something special. Moto jackets with patches are always fun and edgy while a classic trench coat is a timeless piece. From sophisticated in a peacoat or sassy in a faux fur number, throwing on a jacket is an ideal option when you don’t feel like styling a look!
  • No matter if your style is simple or total fashionista, everyone should have at least one bold “look at me” top in their wardrobe. This is the perfect opportunity to play with patterns, bright colors, and unique shapes. If you are uncomfortable with something so loud on top, a patterned skirt is a great way to dip your toes in the water.

Leisure:

We can be so focused on work or play clothing that we tend to forget about pieces that are made purely for comfort. I am definitely guilty of this and my life changed for the better when I allowed myself to purchase pajamas and sweatpants! 😀

  • Leggings and sweats are the best for lounging at home, working out, or even going out and about in a sporty chic look. Leggings will also come in handy when it’s cold because they can easily be worn under your jeans.
  • Wrapping yourself up in a snuggly, chunky cardigan is so comforting on a brisk day or when you’re curled up on the couch. Accessorize with a cup of tea to complete the look!
  • Cute pajama sets feel so luxurious, especially if it is something that you normally wouldn’t buy. Treat yourself to some new PJs and a matching robe and hit the hay like royalty.

Complete every aspect of your day in style with the tips above!

Making Your Products More Appealing To Your Audience

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Making Your Products More Appealing To Your Audience

When your company is about to unleash a new product on the market, it’s important to consider how you’re going to present it to your audience. You’ll want to make it as appealing as possible, but wanting to do that and actually making it happen are two very different things. In this post, we’re going to talk about some of the things that you can do to make your products more appealing to your audience:

Focus on Addressing Needs:

First, you should consider what makes your product different and why people should care about it. If you’re addressing real needs that people have, your product is going to have a greater use and people are going to be more likely to be interested in it. It really is as simple as that. So think about how you can show your product and advertise as the solution to a problem.

Make Exciting Promises and Commitments:

If you want to sell to people, you need to give them a reason to be excited about what you’re offering. That’s one of the most important aspects of any business proposition. If people are excited by what they’re seeing from you, they’re going to be compelled to buy. So make exciting promises and commitments, and ensure your product follows through on them.

Go a Step Further Than Your Competitors:

It’s always a good idea to keep one eye on your competitors when you’re thinking about how to appeal to your audience. Go a step further than them and offer something that your main competitors can’t or aren’t. Differentiating your products and showing people why they’re better than the alternatives that exist out there will be key.

Offer Complementary Products for Free or at a Discount:

By giving something extra away for free, you can make sure that the products you offer carries more appeal and offers more in terms of value to the customer. That’s what matters more than anything else here. Cannabis companies might offer items such as preroll packaging as extras. And the same can apply to whatever niche your business exists in.

Tell a Story About the Product:

Telling a story about your product that’s compelling and captivating will make your task of selling it a lot easier than it might otherwise be. Telling a story is something that can be done in so many different ways, as well. It’s up to you to find the method of delivery and focus that you feel will appeal most to your audience. You should keep them in mind at all times.

It’s up to you to make sure that your audience takes an interest in what you have to offer. Use the tips above for maximum effect!

Featured Image By: Pixabay

Making Your Small Business Dreams Come True

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Making Your Small Business Dreams Come True

For some people, working for themselves is the ultimate dream and starting your own small business is the perfect way to make it happen. From your own Etsy shop to an actual storefront, businesses come in many shapes and sizes and can make for a wonderfully rewarding career. Starting your own business is a lot of hard work and today, we are going to discuss some ideas to help you in your future endeavors. Let’s get started:

Planning Makes Perfect:

A huge portion of starting your business comes from planning ahead and carrying out that plan to make it happen. You can start by asking yourself a few basic questions and going from there:

  • What type of product or service do I want to provide?
  • Do I need any additional certifications, schooling, or training for my business?
  • Will this business be online or in a storefront?
  • How much money am I willing to spend to make this happen?

It is important to have solid and achievable answers to these questions or your business might never get off the ground. For example, if you would like to own a coffee shop or restaurant do you have enough funds to purchase the property or begin restaurant construction? If the answer is no, then it might not be time to quit your day job.

Do You Have Help?

While ultimately rewarding, starting your business can be incredibly stressful and time consuming. Are you going to have a business partner or will you be flying solo? Will you be employing other people to help you? If nothing else, do you have the support of your family and friends on this endeavor? You don’t want to burn yourself out before your business even opens so evaluating the help you will need and having a support system in place is crucial.

What Are Your Goals?

Of course, the end goal of owning a business is being your own boss and making enough money to support yourself. But this is a HUGE goal that will not be accomplished quickly. Rather than focusing so much on the end result, break it up into smaller goals, instead. This will allow you to feel the pleasure of small victories and keep you motivated to continue on the path you’re on. For example:

  • I need to make a budget before I get started
  • I would like to have a functional and appealing website within three months
  • I want to prepare a home office space by the end of the week

By the time you finish your goal list, your business should be well on its way for a grand opening!

Like all good things, starting your own successful business will take time. You can save time, however, by starting things off on the right foot with the tips above!

Fall Haul: Banana Republic Top Edition

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Fall Haul: Banana Republic Top Edition

Hi! The change of the seasons is prime time to go shopping to give your wardrobe an update. Upgrading your wardrobe for the different weather ahead doesn’t have to mean buying a closet full of clothing, rather, just a handful of pieces to make your old things feel new again. For my Fall Haul from TJMaxx, I had two upgrades in mind: Both my fall and business casual clothes.

Today, we will be discussing a Banana Republic spaghetti strap top. While it isn’t ideal for cold weather in any way shape or form, it will be perfect underneath a cardigan when I’m at work! Check it out:

This past trip to TJMaxx was my first time shopping there with Johnny and it was nothing short of an absolute delight. He is an angel for sitting patiently while I tried clothes on and gave a fashion show…. again, and again, and again lol! After a few trips to the fitting room, I wasn’t completely satisfied with what I had picked out in terms of work appropriate clothing. Luckily, I found this floral patterned Banana Republic top while making my final rounds throughout the store. 😀

Although this cami style top will be the best for play during spring and summer, it will serve me well underneath one of my emerald green or mustard yellow cardigans at work. I have never owned anything by Banana Republic before and I considered this top a steal for just ten dollars! I love the shape because it is fun and flirty without being too revealing. My favorite part, though, is the colors. The primary colors of red, yellow, and blue with sweet pops of pink and green against the white background make for the prettiest palette!

Tops like this are great for creating a unique outfit because there are so many different colors to play with. You could match your cardigan to one of the flower colors as mentioned before. OR you could sport a bold pair of shoes to make the colors pop. Red or yellow heeled booties, anyone? Love it!

Have you had a Fall Haul recently? What did you get? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

 

Giving Your Customers A Great Experience

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Giving Your Customers A Great Experience

A successful business relies on several key features. Ultimately, though, it is the customers who will determine whether it has a future or not. Consequently, it’s imperative that you learn how to keep them happy by delivering what they want. From the first interaction to long-term experiences, it’s vital that you keep the customer’s needs at the front of your mind. Focus on the following factors and you won’t go wrong:

A Connection:

All customers want to feel a connection to the brand. Therefore, creating marketing strategies and product packaging that resonates with them is vital. Many companies fall into the trap of being too generic rather than targeting their chief audience. The sooner that you learn it’s better to succeed in a small pond than fail in a big one, the better. There will still be opportunities to reach secondary markets without harming your hopes of success.

Value For Money:

Regardless of whether targeting the working classes or upper classes, people want a sense of value. Producing better quality products should always be the aim, but you should also aim to do it cheaply. Embracing 3D printing is one particularly useful option. Visit https://www.zdnet.com/article to learn about its potential influence. Whatever you do, try to create products that exceed expectations. Clients will then tell friends and family about them too.

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Fast Turnarounds:

There is no escaping the fact that we live in an era where people want things right away. So, you need to use the right equipment and partner with the best companies to make this happen. The benefits of a quick dye change system in manufacturing are plentiful. Visit https://universalengraving.com/lockup to find out for yourself. Production speeds can soar. Using automated tech for other aspects of manufacturing as well as order fulfillment will serve you well.

Clarity:

Customers want to know exactly what they are getting from a brand. They also need to know that any issues they encounter can be handled quickly so promoting better client care should be high on the agenda. Chatbots are a great feature. You can learn about them at https://medium.com/swlh. They’ll take communication to new heights.

Having fair returns policies will aid the cause further. Everything you do should be aimed at giving clients peace of mind. Not least because it can remove disputes.

Safety:

Finally, consumers are increasingly aware of the threats to their data. As such, they need to feel that they can trust your company. Protecting the business can be as crucial for client interactions as it is for the firm itself. The fact that it’ll also promote increased happiness from the workers should not be ignored, either. Prevention is the key to success. When digital precautions are combined with safer workplaces and stores, clients will be more satisfied.

Providing a comprehensive client experience means that you will be creating loyal customers to keep your business booming!

Featured Image By: Pixabay

 

House Flipping: A Lucrative Opportunity For Creative People

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House Flipping: A Lucrative Opportunity For Creative People

House flipping is a term for house renovations and resale. House-flippers are house renovators who intend to sell a house after renovating it. The house flipping process can be lengthy, but it can also be lucrative if done correctly. These house flippers will do minor repairs like Drywall Repair, plumbing upgrade, cosmetic repairs, all the way to complete house renovations, including adding additional features or even building an entirely new house.

Flipping houses is not a new concept, it has been done since colonial times. It operates on the principle of house resale value > house renovation expenses. Many house flippers will buy distressed properties with the intent of quickly renovating and reselling them at a higher price. Some house flippers specialize in specific skills which can make house renovation more efficient, such as plumbing or electrical work.

Tax rules:

House flipping can be a great investment, but house-flippers need to be aware of the house flipping tax rules before they invest. House-flipping is not different from house investing in that house flippers must pay taxes on their income earned by flipping houses.

House flipping is generally viewed as an attractive investment, especially for those who know construction and renovation. It generally requires a house flipper to have these skills if they are planning on doing major renovations such as adding or removing features of the home.

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House flipping can be done by both individual investors and business entities, but it is generally more profitable for individuals due to the tax treatment of house flipping income. Individuals who earn house flipping income are taxed on the expenses which are used for improvements and renovations. A house flipper can increase their profit from house flipping by taking deductions for renovation expenses on the federal tax return. If a house flipper uses their residence as a rental property or second home, they may also be able to deduct house flipping expenses on their house income tax return.

Increase value:

House flippers are not the only investors who can benefit from flipping properties. Property managers and real estate agents can also gain a great deal by house flipping because it benefits property management. House renovations will often increase the value of houses, which increases property values for property managers, house flippers, and property owners.

House-flipping is not for house hackers who are looking to do renovations on the cheap. House hackers can house flip, but it may be more difficult for them because they do not have the skills or construction tools necessary to complete larger renovation projects. On the other hand, house hackers will have house hacking skills which can make the renovation cheaper and more efficient. House hackers may also use flip tax deductions for improvements done on the property they are flipping.

House flipping isn’t just for HGTV. If you have the knowledge and skills, this could be a new business opportunity for you!

Featured Image By: Unsplash

Leverage Photography To Elevate Your Marketing Strategy

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Leverage Photography To Elevate Your Marketing Strategy

We humans adore visuals. Our brains are wired for visual perception and we desire it. Images appeal to us because we spend more of our brain’s processing capacity to vision than any other sense or skill. Images are more natural to our eyes than words. Content with pictures regularly attracts more clicks while scrolling through infinite search results. The absence of pictures in your online material frequently means that it will be disregarded. Shoppers are sixty times more likely to contact a brand with a picture in search results than without. Let’s dive into the impact of imagery and photography on your marketing campaign:

Leverage Intuition:

Humans like looking at pictures and instinctively comprehending them. We can analyze a photo in less than a tenth of a second, which is quicker than reading text. When marketing your business online, always include images that assist visitors in understanding what you’re promoting. Material with pictures receives up to 94% more views than posts without images. Search engines prefer visual information and prioritize results with large image files. A well-received appearance may compensate for poor content and enhance the viewer’s overall impression of the product.

The Impact on Emotions:

Images may trigger emotions in us more than any other kind of material. These feelings are more intense than those elicited by reading a story, and individuals make strong connections between the two. When selecting pictures to accompany your web material, use images that evoke emotion. A spectacular landscape can be captivating, but one with a happy home can be moving. The image must convey the information, but it also has to fit in with the general design of your website. Your web material will be more memorable if you include images that convey emotions of love, contentedness, or liberation.

The Images Are Part of Your Assets:

Images are a vital component of the business arsenal and should be treated as such. Good pictures will help you attract consumers and help you negotiate with other products and businesses. For example, to generate inbound connections, invite social media influencers and writers to use your pictures for free in return for link traffic to a website.

Investing in your views allows you to reach across many platforms such as social media, news stories, your website, your company profile, print advertising, and more. A picture may significantly impact a news story. Many PR agencies utilize pictures as marketing material; providing great images is typical for getting companies noticed in the news.

Pictures Drive Engagement:

Pictures, in addition to capturing our attention, eliciting emotional responses, and leaving a lasting impression, possess another ability. Visuals, as every marketer is well aware, enhance engagement. People don’t only want to look at photos; they also want to share them and then see more. Material that includes images gets up to 40 percent more shares than content without pictures.

In recent years, we have learned that part of the judgment call process takes place in one’s visual cortex, which means that the minute consumers see your material, they are already thinking about what they will do next, whether that is sharing it on social media or responding to a Call to Action.

Availability of Tools:

Images are becoming more important to marketers and academics alike, and everyone wants a piece of the action. Even technology firms are attempting to capitalize on this emerging trend by developing image-based products. The emergence of visual search engines, such as those provided by platforms like Google and Pinterest has been a significant development in recent years. The sheer increase in visual searches on Pinterest alone (from 250 million in 2017 to 600 million in 2018) demonstrates the scale of the shift that can be anticipated in the following years.

Images matter to various industries, especially those that deal with jewelry and accessories. Reliable jewelry photo retouching services are something your company can benefit from. It’s not easy to match your text with the appropriate image, but there are specific recommendations to follow to increase clicks. Remember that today’s customers are adept at evaluating ideas. These skills have been developed by assessing picture quality and distinguishing stock photos from unique brand assets resulting from their internet experience.

An image that is high-quality, uplifting, and emotional is a beautiful start, but what’s in the picture is just as essential. The image should reflect your business, purpose, and values to best enhance your customer’s experience.