Tag Archives: social media

Building Brand Awareness With A Killer Video

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Building Brand Awareness With A Killer Video

A brand isn’t just an advert on TV or logo. It runs deeper than that, because successful brands connect with the audience on another level. Customers and consumers see the ones that they love and opt for them every single time. It’s called brand loyalty and it’s something businesses aspire to on a daily basis. So, it isn’t enough for you to aim for an audience with a novelty idea. Weird works, but it’s a short-term solution.

Long-term is where the future of the brand building is at today. Get them on the hook for the foreseeable future and the business will have a sustainable source of revenue. In a world dominated by social media and the internet, there is no better way than to create a video. Not only is it fun and engaging, but it is interactive, too, so customers feel as if they are apart of the clique.

But, before you hire a camera and develop a script, there are things to understand first, mainly, videos aren’t a sure-thing. For it to work, it has to be enjoyable, good-looking, and add value. Here are the ways to hit your brief:

Research The Audience:

It goes without saying, but videos should be marketed towards a particular demographic. In the same way you’d aim for an audience with SEO, PPC, etc., the video should hit a specific group. Remember that this is the most important part, because the research will determine the type of video that the company creates. Now, let’s move onto the issues which aren’t as obvious.

Introduce Oneself/Be The Lead Actor:

You don’t want to use the power you have and award yourself the number one position? How commendable of you; however, it’s a mistake. In the future, it’s more logical and humble to hire actors to represent the brand. Let’s face facts and admit that professionally trained thespians are better in the role. Still, it’s vital that the company and the brand introduce themselves in the very beginning. What is it? What is it looking to do? Who are the people behind the mask? These questions are important to answer as they break the ice and instill trust in equal measure. When customers can put a face to a name, they are less worried about scams and online purchases. A company profile vid is a perfect way to kick-start a corporate marketing plan whether people know who you are or are newcomers.

 

Be Dramatic:

Okay, so you’re no Ridley Scott or Steven Spielberg and the video isn’t going to be nominated for an award. Because you’re an amateur, it’s easy to take the route most traveled and neglect all of the things that go into being a director. For instance, terms such as artistic integrity aren’t on your radar. However, everyone should tap into their creative side no matter how pretentious it seems as it sets the mood. Using music is a prime indicator of tension and atmosphere because the tune builds and grips the audience. Check out The Tune Peddler for royalty-free songs as well as Incompetech. Like everything creative, a video needs a theme which runs throughout as well as a plan of attack. Over to you, Scorsese.

Answer FAQs:

Feedback is vital, as it gives you an insight into the mind of the target base. With this invaluable info, the business can tweak or develop new measures to generate leads. Asking people on the street for advice is played out and annoying, yet consumers love to post in the comments section at the end of a mini-production. Take a look at YouTube if you are a non-believer. Don’t gloss over the reviews and feedback that watchers leave, even if it’s mostly garbage. There will be things in there that are like gold dust and can help. Plus, people will ask questions. To show that you care and to interact with the audience, be sure to post a response. Something quick and simple can go a long way with viewers.

Promote Online For Free:

The video is ready and you are going to post it on the firm’s site. Great, but what’s the plan going forward? Your website or blog is simply one cog in a large machine that is the industry. To compete with rivals and increase your market share, the company has to raise awareness across the internet. A digital presence is essential, and a video is an excellent way to build on the foundations. By posting on Facebook and Instagram, and tweeting a link on Twitter, you can include all of the business’s followers. Also, by uploading to YouTube, the video may receive a chunk of the host’s traffic. One percent of a couple of billion is plenty for a small business with big ideas.

The internet is an amazing tool. Be sure to use it well while promoting your video and business!

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Why Is Building A Strong Brand Important?

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Why Is Building A Strong Brand Important?

When it comes to branding, there are quite a few reasons why it makes sense to devote resources toward a strong portrayal of operations. Good branding will make your business more profitable, collaterally remunerating you for the cost of implementation. The following are five considerable points that can help put this reality into perspective:

  • Reputation Expansion
  • Investment
  • Conversion
  • Employee Satisfaction
  • Advertisement Stimulation

Reputation Expansion Is Facilitated Via Brand:

When you’ve got a strong brand, that’s going to give you a strong reputation. Think of common brands that you’re familiar with presently. Starbucks. McDonald’s. Nike. Apple. Windows. Google. Amazon. Each of these companies has a solid brand with recognizable logos, slogans, marketing, and products. They have solid reputations.

Your brand can be a “name-brand”, or a “household name” in terms of reputation with the right marketing, PR, and service delivery over time. Design a solid brand that is recognizable, likable, and dependable. This is one of the best ways to build reliable reputation.

A Good Brand Is More Likely To Be Invested In:

Investors are trying to grow their money. If your brand is fledgling and unknown, that doesn’t inspire confidence. You’re a lot less likely to acquire the investment you desire. One solid investor can totally overcome the cost of appropriate branding, so allocate resources toward the deliberate establishment of your brand.

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Strong Brands Convert More New Customers:

When you’re a highly visible, reputed, strong brand with investors, you’re likely to convert more new customers. They will have heard about your brand beforehand, and sometimes will simply be visiting you to see if what they’ve heard is true. A strong brand acts in a marketing capacity.

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Employees Are More Satisfied With A Trusted Brand:

When you’ve got a solid brand, those working for your company are more likely to have a respectful attitude, and consider themselves lucky to be a part of your enterprise. A solid brand actually inspires employees to deliver better work, and to themselves be more dependable. A weak brand is much less likely to inspire that kind of confidence.

Branding Stimulates Advertising:

The right kind of brand will act like an advertisement lightning rod, if you will. This is because successful branding has a definite PR/marketing element to it. You’ve got to attend social events, you’ve got to design materials with your logo and slogan prominently portrayed thereon, and you’ve got to push yourself across the worldwide web.

There are a great deal of diverse techniques characterizing today’s marketing world, and though the web, and particularly social media, is one of the best ways to advertise. However, there’s still a lot to be said for things like merchandise, baubles, trinkets; you get the idea.

If you’ve got your logo and slogan printed on a variety of free merchandise, this can organically help to spread your brand. Certainly you want to build your brand’s online reputation as securely as you build its non-digital persona; but there are things worth doing which affect the real world, and can also be quite lucrative for your business.

There are more options than you might expect out there in the mainstream, and you can even acquire branded marketing goods from non-traditional providers — the Teehive prints your logo on tablecloths, for example; as the site says: “Whether you have a design ready, an idea in mind, or have absolutely no clue what you are envisioning for your custom merchandise[,] our expert designers are here to help you every step of the way.”

A Strong Brand:

The stronger your brand, the more visible it will be. Provided your operation runs with the requisite integrity, professionalism, and output, you’re likely to see your brand attain the strength it needs to survive in a complex, transitioning, unpredictable business environment.

10 Ideas To Kick-Start Your Business For Summer

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10 Ideas To Kick-Start Your Business For Summer

If you’re someone that tends to notice a bit of a change in your business at different times of the year, then you’ll often need to get creative with your company strategy. Many businesses experience seasonal fluctuations in sales or even their company culture and employee engagement. And, if you’re one of them, you’re going to want to pick up some tips and tricks on how to cope with them, because even the most successful businesses are faced with challenging times. However, the trick isn’t centered around how or when they happen, but how you react and get things back on track. Summer is coming up and it’s time to really work on your business ideas to support the season. But what can you do? Some of the following:

Aim To Go Viral:

Let’s kick off with something that you really want to try and do – and that’s to go viral. It’s safe to assume that you’re going to be on social media, and you probably have some campaigns up your sleeve for summer, too. But if you really want to kick-start your business, you’re going to want to reach a massive audience and get a lot more traction with your posts. Make sure that you keep those tactics in mind when you’re planning out the execution of your campaigns.

Host An Event:

If there’s one thing that we all love during the summer, it’s a good old-fashioned event. And it’s great to have an excuse to throw a big party. You’ve got plenty of time to get planning, so think about inviting your customers, the media, or influential people. When you host an event, you’re not only going to get people talking about your business at the event itself, but you’ll also get the additional coverage on social media which can give you a boost, too.

Launch A New Service:

You may not be able to launch an entirely new product in a few short months, but you could up your game when it comes to services. Whether you want to offer a personal shopping service online or create a VIP delivery option, it is a great way to shake things up and see a spike in your sales.

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Get to planning!

Bring In More Video:

If you’re not someone that tends to use a lot of video in your marketing campaigns or even internally in your business, then this could be something that you change. But don’t worry, you don’t have to be a professional videographer to make this happen. In fact, it’s probably good that you don’t attempt it yourself, because when you bring in the right company, such as www.lifetime-media.com, the quality will be better. Whether you are doing internal videos or promotional material, the use of video is going to give you an exciting new dimension to play around with.

Work With Influencers:

Influencers have an ever-increasing presence in the lives of consumers. These are the men and women that your consumers follow and look to for advice. So, of course, choosing to team up with them to promote your business or to support a launch that you have coming up is going to be a good idea. Make sure that you create a strong strategy for this as www.foundr.com talks through. That way, you’ll be sure to choose the right influencers and be able to get the best results.

Collaborate With Another Company:

You could also think about collaborating with another brand. This isn’t going to be one of your direct competitors, but you could definitely look to work with a company that has a similar audience to you, but perhaps in a different industry. That way, when you launch a product or host an event together, you’re going to be targeting the same consumers, but you’ll also get double the exposure by tapping into their engaged audience, too.

Create Limited Edition Packaging:

Everyone gets excited when the word limited edition gets thrown around. Again, creating a new product might not be manageable for you, but you might be able to launch some spring or summer themed packaging to impress your customers this season.

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Run A Competition:

Customers always love an exciting competition. So take a look at the best ways to run a successful contest, make some plans, and launch one or two over the summer just for fun!

Start A New Series:

We’ve mentioned your social promotions a few times now, but for a very good reason. It’s very likely that you tend to stick to the same kinds of promotions and the same types of posts. So if you really want to shake things up for summer, then you’re going to want to launch something new. A series is a great idea for this. Whether it’s a range of interviews, thoughts from your teams, or posts based on a set topic, this can be a really interesting way to engage your audience online.

Launch A Flash Sale:

Finally, you could think about launching a flash sale. And no, you don’t have to overdo the discounts here. If you want to drum up some excitement, you could hide codes around the website or send out gifts with purchases. Either way, timed promotions like this can often give your sales a boost when you need it the most.

Summer is just around the corner, so get to planning something exciting and new and watch your business bloom.

Featured Image By: Unsplash

Nourishing Your Friendships

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Nourishing Your Friendships

How often do you sit on the sofa with your partner barely a foot away from each other, chatting with other people on social media? How often do you go out for lunch with a friend or to their house, to both spend time checking your emails or scrolling through feeds? If the answer is “all of the time”, don’t worry, you’re not alone. Most of us are now spending time communicating or sharing with people online when we are in the company of others. We’re glued to our phones most of the time, and we often give it more attention than the people around us.

Social media is wonderful. Used correctly it’s a great way to nourish your friendships and maintain contact with people that live far away. But, many of us are guilty of paying more attention to these screens and communications than we are our real lives. Our real-world relationships are suffering because we struggle to give the real world and the people in it our full attention.

This kind of neglect can lead to the breakdown of friendships, divorce, and ultimately extreme loneliness. These friendships and relationships are important. These are the people that are there when you need them. That offer you a shoulder to cry on or important advice. That pick you up when you are down and give you a confidence boost.

While these friends and lovers might always be there when you need them, without nourishing the friendship by giving it your attention, time, and love, it won’t always be the same. For a lasting friendship that never falters or declines, you need to put some work into it. Here are some great ways to do just that:

Give Them Your Time:

Best friends are often the ones that you don’t need to see every week for things to stay the same. Even after a bit of a break, you snap back into your old ways, sharing jokes and giggles like you’ve never been apart. You can call them in the middle of the night even if you haven’t seen them for a month. But, you do still need to give them some time. Eventually, it will have been too long. Try to meet regularly, even if it’s just for a quick coffee. Show them that you want to make an effort to see them, even when you are busy, and they’ll do the same for you.

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#BFFs

Leave Your Phone at Home:

There’s nothing worse than being out with a friend to see them constantly on their phone. You feel like going out was a waste of time, and you’d have got more of their attention if you were both at home chatting online. So, don’t make this mistake yourself. Have a rule with your friends that when you are together, the phones stay behind. So what if you don’t share a photo of your dinner with all of your Instagram followers? You’ll really share it with your friends, instead.

Listen:

The key to all relationships is listening to each other. This is another thing that’s easier to do when you’ve put your phones and devices down. To show you are listening to everyday conversations, remember what they’ve told you and ask about it in the future. Don’t make them tell you the same thing twice because you weren’t paying attention the first time.

Give Gifts:

Everyone loves to receive a gift, but as we get older, we often buy them less. Many of our friends probably only get a birthday text or Facebook message. Now and then, get them something just because you want to. It could be a membership to the Flower of the Month Club or a nice meal out. Think about it, though. Don’t just buy something for the sake of it. Get them something that they will genuinely love.

Try New Things Together:

One reason that relationships start to fade is due to a lack of shared interests. Think about yourself ten years ago – are your interests still the same? Probably not, we change and develop all of the time, just as the world changes around us. Your best friend from ten years ago will also have different interests, and they may not be the same as yours. To maintain this friendship, it’s important to do two things. First, show an interest in the things that they love. Even if it’s not your cup of tea, ask them questions and give it a go for yourself or at least make it clear that it’s something that you are willing to talk about.

Then, you need to try new things together. Think outside of the box and try something that neither of you has ever considered. This will mean that you’ve always got something new in common, even if it’s a disaster.

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#selfie!

Know When to Let Go:

However essential friendships are, it’s also as important to know when to let go. To stop wasting your time and effort on those people that never give back, that only bring negativity into your life, and that leaves you feeling worse than you did before you spoke. Letting go of these negative relationships can help you to feel more positive and give you more free time to spend with the people that are willing to give back.

Good friends listen, they are honest, they make you laugh, and they are there whenever you need them. To have friends like this, it’s essential that you learn how to be one yourself.

Featured Image By: Unsplash

Starting Your Own Business – Anyone Can Do It!

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Starting Your Own Business – Anyone Can Do It!

Many people think it’s a difficult task to start up their own business, and that it can cost you everything you have. While in some cases it’s expensive, it’s specific to different scenarios. When someone decides to start up their own business, they need to consider their goals and what they want to gain from it. You don’t always have to go into it expecting to become a globally known brand, like a chain of retail stores. It’s actually a lot simpler than running your own store and managing employees. You have that option, yes, but it’s not for everyone. Create.net has a more in-depth article on the ideal mindset that you should have as a newbie in the business world. And, then, there are these tips below:

Home Businesses

It’s common these days for people to start up home businesses, and it’s made so much simpler by the internet. It’s not limited to selling brand products, either, it can be done from your own creation. When you run a business from home, you already dodge most of the startup costs, and you don’t need to go all out and pay for your own building, too. Some people even have another job while running a home business. However, it usually depends on the demand and profitability of the said business.

They key is, you need to find your angle and talent to sell to the public. In a lot of cases, people spend their time at home making pieces of art or unique items that people commission for a sum of money. While it may not seem efficient, you can brand it and it can be very profitable if you find a large customer base. There are many resources out there for you to use too, with sites like eBay and other online marketplaces, you’re free to make and sell what you like. Not only that, but you can promote yourself on social media too!

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Other Costs:

If you don’t want to run a home business, you still don’t need to have a whole lot of money to get yourself started. It is expensive to run a store, but you can get the money elsewhere. You just need to know where to look and what options are best for you. It’s common for people who want to start a business to request funding from friends and family. Usually, in exchange for this, they are paid back a bigger percentage later on if the business succeeds. It’s a bit of a gamble on their part. However, it’s support that everyone has a chance to benefit from.

If that kind of support isn’t enough for you to get yourself started, you might try looking for a business loan. There are many lenders out there who help small businesses to get started, and it can mean the difference between floating and sinking. You should check out smallbusinessloans.co for an idea of what you could be signing up for, and find out whether you can afford a start-up. While taking loans might not seem appealing to you, making sure you have enough money to cover all of your costs while you go along should be a top priority. Even if you don’t need the whole of the loan for the initial expenses, having some to the side can be a great way to give your business the support it needs. You’re probably not going to be making too much profit at the start, and you need something to keep you going while your audience is building up.

You shouldn’t leave yourself open to risk, making sure you have the right amount of money and resources is essential for the survival of your business, especially if you run a store! If you don’t think you can afford it, you might try starting an online business first, to help you determine if your products/services are worthy of something bigger.

Blogging Tips (Since You Asked!)

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Blogging Tips (Since You Asked!)

Hey! Okay, ever since my post about my 2017 stats, I have been receiving a lot of cries for help in the blogging world for tips and tricks. So, today, I thought that I would share the wealth and give some advice for those who want to see more action on their page. The tricks that are seen below have worked wonders for lifewithlilred and I have already seen an increase in my numbers in this month alone. Let’s get to it!

Write, Write, Write:

You can’t have a blog without content and it is SO important that you keep cranking posts out. In 2017, I posted every single day and that gave me the best stats yet in my almost four years of blogging. Can’t commit to daily posts? Then try and create a schedule and stick to it so that your readers will know which days to come back to see something new.

Branch Out:

I always thought that my page would be strictly a beauty and fashion blog, but one will find that they lose inspiration for content very quickly if they limit themselves to just one or two categories of writing. Try giving other styles of writing and different subjects a go and see the spikes in your stats from your spicy new content.

Interact With The Blogging World:

Bloggers won’t bite, I promise. The blogging community is so fantastic, talented, and welcoming. Explore different blogs, make new friends, and gain insight into literally any topic that you can imagine. I have made countless amazing friends through lifewithlilred and that’s what is most important to me, always. The extra exposure that you can get from interacting with others is just another sweet added bonus of the blogosphere.

Social Media Is Your Friend:

If you have a ton of Facebook friends or followers on Twitter and Instagram, then why not share your blog on your social media? My URL for lifewithlilred is the first thing that people see when they find my personal Facebook page. I never am spammy about my posts or anything like that, but my URL is there for those that want to explore my blog further.

If you have a specific likeable page for your blog on social media, that’s great. I have one, myself, but I pick my battles and I chose to spend more time on my actual WordPress blog rather than trying to get more people to like my lifewithlilred Facebook page. Be picky about what you put your time and energy into and make sure that what you choose is what would benefit your blog the most.

In Conclusion:

Admit it, when you started blogging you thought that it would be a piece of cake. You also might have been a bit shocked to find out that it’s not in the slightest. Blogging is hard work that you really have to dedicate yourself to if you want to see results. Not only that, but it’s a little bit of luck, as well. But, with the tips above, you can make the odds of seeing the fruits of your labor flourish turn more in your favor. Good luck!

What are your blogging tips and tricks? What are your goals for your blog? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Featured Image By: Pinterest

In A Band? Here’s How To Get Some Attention

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In A Band? Here’s How To Get Some Attention

So, you’ve started a band, wrote what you think are some pretty good songs, and practiced until you’re all really tight. You’ve been playing lots of local venues, and it’s gone down well, but you want more; you want a real music career. The first thing you’re going to have to do is get more attention for yourselves. Here are a few sensible steps you should take if you want to propel your band into the spotlight:

Create Your Own Website:

If you have a band, then you should have your own standalone website and you should absolutely take the time to update its content regularly. If you don’t do this, not only will new people not find you, but anyone who has been following you will probably start to lose interest. Your website really does need to stay fresh if you’re to attract as big an audience as possible.

Upload Your Music in New Places:

Chances are, you’ve already uploaded your band’s music somewhere, but if you really want to get more attention, you’re going to have to keep uploading it to as many new platforms as you can, so that it can reach as many people as possible. For example, you could upload indie music on indiesound.com or feature your band on Dozmia.com. You should also be trying to get your music onto more popular platforms such as iTunes so that you can piggyback off recommendations and perhaps pick up more listeners.

Give Radio Stations a Go:

If you’ve recorded your music to a high standard (A professionally recorded promo CD rather than a raw demo, ideally.), then sending it out to various radio stations, both local and national is a good way of potentially getting more exposure. Obviously, just sending your music is no guarantee that your band will be featured, but if it is, you could see more opportunities to play in more places open up for you and that can only be a good thing, so give it a try.

Create a YouTube Channel:

It should go without saying that if you’re looking to promote your band in 2018, you need to have your own YouTube channel because so many now famous musicians have been discovered there. While we’re on the subject of YouTube, you might also want to take the time to comment on other people’s music videos, whether they’re indie like you or major names. Don’t be spammy, but where appropriate mention your own band (perhaps on the videos of bands you sound like), and you will probably get a lot more hits.

Network with Event Organizers:

A good way to get more attention is by playing more high profile gigs, rather than just playing in local clubs and bars where everyone probably knows you already. So, take the time to reach out to event organizers and let them know you’re available. If you stay in touch and build a strong relationship with them, it could pay off big time.

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Partayyyy

 

Talk to Playlist Curators:

Playlist curators on platforms like Youtube can get millions of views, so if you come across one who you think might dig your band’s style, don’t be afraid to reach out to them and ask them if they would like to include one of your songs. You lose absolutely nothing by asking, and you could gain a lot of attention if they agree.

Start Your Own Podcast/YouTube Channel Review Site:

A strategy that can really pay off if you’re dedicated to it is to move away from relentlessly promoting your band using the hard sell and, instead, set up another platform, whether that be a podcast, YouTube channel, review blog, or anything else, where you talk about music in general. By doing this, you can make a name for yourself as someone who’s passionate/knowledgeable about music and people will start to naturally look to your band. Of course, you’ll be able to slip in the occasional plug, too!

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Send Your CD Somewhere Unexpected:

Although you should send your CD out to various music blogs, magazines, and reviewers, you should also consider sending your disc out to more unexpected places, which are somehow related. For example, if you’ve written your album on the theme of Paris, then sending it out to someone who blogs about the city might get you more exposure than you expected. Or sending a CD on the theme of Buddhism to a publication like Tricycle could prove fruitful. Whatever it is you can think of that will give you an extra and unexpected opportunity to sell your music, do it and you might be pleasantly surprised by the results.

Spend Some Money:

If you’re a bunch of struggling musicians, it’s understandable that you might not want to spend any money on advertising, but considering the fact that you can advertise on platforms like Facebook and Dozmia for as little as ten dollars, it makes sense to give it a go. The increased exposure you’ll get from it might actually make you some money in the long-term.

Take Promo Photos:

Another area where you might want to spend a bit more money is in the promo photo department. A few great shots of your band in various poses can make all of the difference between someone giving you a chance and listening to your music, and them ignoring you completely. Now, which is your best side?

Whether you’re looking to boost your fan base by enough that you can make a little money doing what you love or you want to make it big, doing any and all of the above is a great place to start. At the very least, you will gain more attention, which is what you will need to do if you want to convince more people to give you a shot. Good luck!

Featured Image By: Flickr