Tag Archives: social media

A Life Lesson From Facebook

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A Life Lesson From Facebook

Hi everyone! Facebook is the only form of social media that I have and I definitely prefer it that way. For the most part, it keeps me entertained and it would be just too much to have to maintain other social media pages on top of my blog. While scrolling through the book, I came across a meme that said something along the lines of “The people who are doing better than you don’t look down on you, it’s the ones who are falling behind that are hating” or whatever. Reading this poorly paraphrased quote instantly reminded me of a little story that goes like this:

I was once on a date with a guy and we were talking about college while we were in his car. At the time, I was at Cuyahoga Community College and he was at Kent State University studying photography. So, we’re sitting there talking and he tells me that he’s failing basically all of his classes. Meanwhile, I share with him that I’m really enjoying all of my courses and I wish that I had started my college career earlier. And, he snaps back with “that’s because you go to community college”.

Excuse me?!?!

Because he was the one failing his courses and I’m thriving in a college setting, that automatically makes Tri-C easier? Although they offer the same classes as any college in the area? Righhhhhht. I spent over three years out of school and I made the choice to give college a try even though I was so nervous of failure that I sometimes found it hard to breathe. And, instead of congratulating me for what would surely be a difficult task for anyone, he replied with a verbal slap in the face.

I’ll never forget this story, because it is so incredibly off putting. But, seeing it from the light of what that meme on Facebook said made me see it in an entirely different way. It was basically a rephrasing of the quote from The Interview “They hate us cause they ain’t us”. Lol, I was so confident in how I was doing in school and proud of myself but, someone tried to dull that down because he wasn’t happy with himself. And this, boys and girls, is an awful way to be.

I guess the point that I’m making is to not let anyone’s jealousy or whatever they might be feeling take away your confidence. Jealous people want you to stoop down to their level, because misery loves company. No matter what anyone says, words hurt. Use your words appropriately and, if you need to think about whether you should say something or not, chances are that you shouldn’t!

Has anyone ever had a similar scenario to the one that I described? How do you deal with haters? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

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October 2018 Funky Time Jams

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October 2018 Funky Time Jams

Hey everyone and happy Hump Day! As all of you know, the only social media that I have is Facebook. Between the blog and my FB page, anything else would just be too much to maintain. And, I’d be a liar if I said that I didn’t enjoy scrolling through my newsfeed throughout the day! During one of my scroll sessions, I saw lots of people post a status encouraging others to put their iTunes on shuffle and comment what song it ended up on. It seemed fun, so I thought that I would do that with my October Funky Time Jams. Check it out:

^^^ And, as always, I have no rights to these songs or videos!

As you can see from eight songs on shuffle, I have a pretty eclectic taste in music. From girl power queen Christina Aguilera to funky legend Prince and punk icons The Ramones, I truly never know what I’m going to get when my iTunes is on shuffle. But, above all else, I am definitely an indie girl at heart when I’m not feeling super emo! I love upbeat Los Campesinos! and the more experimental Handsome Furs and Edward Sharpe & The Magnetic Zeroes. Pepper in some of The 1975 and Tears For Fears and I’m golden! 😀

What song shows up when you put your music on shuffle? What is your favorite music to put you in a spooky October mood? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Meditation Station

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Meditation Station

Hi there! Something that I’ve been enjoying a lot lately is meditation. One of the libraries in my area has been hosting the two founders of a local nonprofit organization Health, Happiness, & Chan to teach meditation classes to the public. I have been going since the spring time, and found it to be really difficult. Dare I say, I even found it to be completely ineffective.

Then, we had a hiatus for a few months until the summer session began. Upon returning to classes, I had a total turn around during our hour together. I was able to complete the entire forty minute process when, before, I couldn’t even finish five minutes. It felt awesome and I left class feeling so uplifted and accomplished.

Unfortunately, but fortunately, one of our two amazing teachers (Both of whom are professors at Akron U.) has accepted a position at Harvard and is no longer with us. But, our other guru, Joanne is simply the best. I have such a strong connection with her and it was such a delight to be welcomed back to class by her with a huge hug.

Joanne has quite possibly the most beautiful voice known to mankind and, after all of us insisting on it for months, she has finally made a YouTube channel! The quality of her first few videos is not the best, but there will certainly be more to come so I wanted to share them with all of you, anyways. Joanne has such a gentle, kind, and nurturing spirit and you can literally feel it just by hearing her speak. So, subscribe and enjoy as she walks you through all different types of meditation!

Who else practices meditation? What are some of your meditation tips? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Building Brand Awareness With A Killer Video

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Building Brand Awareness With A Killer Video

A brand isn’t just an advert on TV or logo. It runs deeper than that, because successful brands connect with the audience on another level. Customers and consumers see the ones that they love and opt for them every single time. It’s called brand loyalty and it’s something businesses aspire to on a daily basis. So, it isn’t enough for you to aim for an audience with a novelty idea. Weird works, but it’s a short-term solution.

Long-term is where the future of the brand building is at today. Get them on the hook for the foreseeable future and the business will have a sustainable source of revenue. In a world dominated by social media and the internet, there is no better way than to create a video. Not only is it fun and engaging, but it is interactive, too, so customers feel as if they are apart of the clique.

But, before you hire a camera and develop a script, there are things to understand first, mainly, videos aren’t a sure-thing. For it to work, it has to be enjoyable, good-looking, and add value. Here are the ways to hit your brief:

Research The Audience:

It goes without saying, but videos should be marketed towards a particular demographic. In the same way you’d aim for an audience with SEO, PPC, etc., the video should hit a specific group. Remember that this is the most important part, because the research will determine the type of video that the company creates. Now, let’s move onto the issues which aren’t as obvious.

Introduce Oneself/Be The Lead Actor:

You don’t want to use the power you have and award yourself the number one position? How commendable of you; however, it’s a mistake. In the future, it’s more logical and humble to hire actors to represent the brand. Let’s face facts and admit that professionally trained thespians are better in the role. Still, it’s vital that the company and the brand introduce themselves in the very beginning. What is it? What is it looking to do? Who are the people behind the mask? These questions are important to answer as they break the ice and instill trust in equal measure. When customers can put a face to a name, they are less worried about scams and online purchases. A company profile vid is a perfect way to kick-start a corporate marketing plan whether people know who you are or are newcomers.

 

Be Dramatic:

Okay, so you’re no Ridley Scott or Steven Spielberg and the video isn’t going to be nominated for an award. Because you’re an amateur, it’s easy to take the route most traveled and neglect all of the things that go into being a director. For instance, terms such as artistic integrity aren’t on your radar. However, everyone should tap into their creative side no matter how pretentious it seems as it sets the mood. Using music is a prime indicator of tension and atmosphere because the tune builds and grips the audience. Check out The Tune Peddler for royalty-free songs as well as Incompetech. Like everything creative, a video needs a theme which runs throughout as well as a plan of attack. Over to you, Scorsese.

Answer FAQs:

Feedback is vital, as it gives you an insight into the mind of the target base. With this invaluable info, the business can tweak or develop new measures to generate leads. Asking people on the street for advice is played out and annoying, yet consumers love to post in the comments section at the end of a mini-production. Take a look at YouTube if you are a non-believer. Don’t gloss over the reviews and feedback that watchers leave, even if it’s mostly garbage. There will be things in there that are like gold dust and can help. Plus, people will ask questions. To show that you care and to interact with the audience, be sure to post a response. Something quick and simple can go a long way with viewers.

Promote Online For Free:

The video is ready and you are going to post it on the firm’s site. Great, but what’s the plan going forward? Your website or blog is simply one cog in a large machine that is the industry. To compete with rivals and increase your market share, the company has to raise awareness across the internet. A digital presence is essential, and a video is an excellent way to build on the foundations. By posting on Facebook and Instagram, and tweeting a link on Twitter, you can include all of the business’s followers. Also, by uploading to YouTube, the video may receive a chunk of the host’s traffic. One percent of a couple of billion is plenty for a small business with big ideas.

The internet is an amazing tool. Be sure to use it well while promoting your video and business!

Why Is Building A Strong Brand Important?

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Why Is Building A Strong Brand Important?

When it comes to branding, there are quite a few reasons why it makes sense to devote resources toward a strong portrayal of operations. Good branding will make your business more profitable, collaterally remunerating you for the cost of implementation. The following are five considerable points that can help put this reality into perspective:

  • Reputation Expansion
  • Investment
  • Conversion
  • Employee Satisfaction
  • Advertisement Stimulation

Reputation Expansion Is Facilitated Via Brand:

When you’ve got a strong brand, that’s going to give you a strong reputation. Think of common brands that you’re familiar with presently. Starbucks. McDonald’s. Nike. Apple. Windows. Google. Amazon. Each of these companies has a solid brand with recognizable logos, slogans, marketing, and products. They have solid reputations.

Your brand can be a “name-brand”, or a “household name” in terms of reputation with the right marketing, PR, and service delivery over time. Design a solid brand that is recognizable, likable, and dependable. This is one of the best ways to build reliable reputation.

A Good Brand Is More Likely To Be Invested In:

Investors are trying to grow their money. If your brand is fledgling and unknown, that doesn’t inspire confidence. You’re a lot less likely to acquire the investment you desire. One solid investor can totally overcome the cost of appropriate branding, so allocate resources toward the deliberate establishment of your brand.

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Strong Brands Convert More New Customers:

When you’re a highly visible, reputed, strong brand with investors, you’re likely to convert more new customers. They will have heard about your brand beforehand, and sometimes will simply be visiting you to see if what they’ve heard is true. A strong brand acts in a marketing capacity.

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Employees Are More Satisfied With A Trusted Brand:

When you’ve got a solid brand, those working for your company are more likely to have a respectful attitude, and consider themselves lucky to be a part of your enterprise. A solid brand actually inspires employees to deliver better work, and to themselves be more dependable. A weak brand is much less likely to inspire that kind of confidence.

Branding Stimulates Advertising:

The right kind of brand will act like an advertisement lightning rod, if you will. This is because successful branding has a definite PR/marketing element to it. You’ve got to attend social events, you’ve got to design materials with your logo and slogan prominently portrayed thereon, and you’ve got to push yourself across the worldwide web.

There are a great deal of diverse techniques characterizing today’s marketing world, and though the web, and particularly social media, is one of the best ways to advertise. However, there’s still a lot to be said for things like merchandise, baubles, trinkets; you get the idea.

If you’ve got your logo and slogan printed on a variety of free merchandise, this can organically help to spread your brand. Certainly you want to build your brand’s online reputation as securely as you build its non-digital persona; but there are things worth doing which affect the real world, and can also be quite lucrative for your business.

There are more options than you might expect out there in the mainstream, and you can even acquire branded marketing goods from non-traditional providers — the Teehive prints your logo on tablecloths, for example; as the site says: “Whether you have a design ready, an idea in mind, or have absolutely no clue what you are envisioning for your custom merchandise[,] our expert designers are here to help you every step of the way.”

A Strong Brand:

The stronger your brand, the more visible it will be. Provided your operation runs with the requisite integrity, professionalism, and output, you’re likely to see your brand attain the strength it needs to survive in a complex, transitioning, unpredictable business environment.

10 Ideas To Kick-Start Your Business For Summer

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10 Ideas To Kick-Start Your Business For Summer

If you’re someone that tends to notice a bit of a change in your business at different times of the year, then you’ll often need to get creative with your company strategy. Many businesses experience seasonal fluctuations in sales or even their company culture and employee engagement. And, if you’re one of them, you’re going to want to pick up some tips and tricks on how to cope with them, because even the most successful businesses are faced with challenging times. However, the trick isn’t centered around how or when they happen, but how you react and get things back on track. Summer is coming up and it’s time to really work on your business ideas to support the season. But what can you do? Some of the following:

Aim To Go Viral:

Let’s kick off with something that you really want to try and do – and that’s to go viral. It’s safe to assume that you’re going to be on social media, and you probably have some campaigns up your sleeve for summer, too. But if you really want to kick-start your business, you’re going to want to reach a massive audience and get a lot more traction with your posts. Make sure that you keep those tactics in mind when you’re planning out the execution of your campaigns.

Host An Event:

If there’s one thing that we all love during the summer, it’s a good old-fashioned event. And it’s great to have an excuse to throw a big party. You’ve got plenty of time to get planning, so think about inviting your customers, the media, or influential people. When you host an event, you’re not only going to get people talking about your business at the event itself, but you’ll also get the additional coverage on social media which can give you a boost, too.

Launch A New Service:

You may not be able to launch an entirely new product in a few short months, but you could up your game when it comes to services. Whether you want to offer a personal shopping service online or create a VIP delivery option, it is a great way to shake things up and see a spike in your sales.

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Get to planning!

Bring In More Video:

If you’re not someone that tends to use a lot of video in your marketing campaigns or even internally in your business, then this could be something that you change. But don’t worry, you don’t have to be a professional videographer to make this happen. In fact, it’s probably good that you don’t attempt it yourself, because when you bring in the right company, such as www.lifetime-media.com, the quality will be better. Whether you are doing internal videos or promotional material, the use of video is going to give you an exciting new dimension to play around with.

Work With Influencers:

Influencers have an ever-increasing presence in the lives of consumers. These are the men and women that your consumers follow and look to for advice. So, of course, choosing to team up with them to promote your business or to support a launch that you have coming up is going to be a good idea. Make sure that you create a strong strategy for this as www.foundr.com talks through. That way, you’ll be sure to choose the right influencers and be able to get the best results.

Collaborate With Another Company:

You could also think about collaborating with another brand. This isn’t going to be one of your direct competitors, but you could definitely look to work with a company that has a similar audience to you, but perhaps in a different industry. That way, when you launch a product or host an event together, you’re going to be targeting the same consumers, but you’ll also get double the exposure by tapping into their engaged audience, too.

Create Limited Edition Packaging:

Everyone gets excited when the word limited edition gets thrown around. Again, creating a new product might not be manageable for you, but you might be able to launch some spring or summer themed packaging to impress your customers this season.

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Run A Competition:

Customers always love an exciting competition. So take a look at the best ways to run a successful contest, make some plans, and launch one or two over the summer just for fun!

Start A New Series:

We’ve mentioned your social promotions a few times now, but for a very good reason. It’s very likely that you tend to stick to the same kinds of promotions and the same types of posts. So if you really want to shake things up for summer, then you’re going to want to launch something new. A series is a great idea for this. Whether it’s a range of interviews, thoughts from your teams, or posts based on a set topic, this can be a really interesting way to engage your audience online.

Launch A Flash Sale:

Finally, you could think about launching a flash sale. And no, you don’t have to overdo the discounts here. If you want to drum up some excitement, you could hide codes around the website or send out gifts with purchases. Either way, timed promotions like this can often give your sales a boost when you need it the most.

Summer is just around the corner, so get to planning something exciting and new and watch your business bloom.

Featured Image By: Unsplash

Nourishing Your Friendships

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Nourishing Your Friendships

How often do you sit on the sofa with your partner barely a foot away from each other, chatting with other people on social media? How often do you go out for lunch with a friend or to their house, to both spend time checking your emails or scrolling through feeds? If the answer is “all of the time”, don’t worry, you’re not alone. Most of us are now spending time communicating or sharing with people online when we are in the company of others. We’re glued to our phones most of the time, and we often give it more attention than the people around us.

Social media is wonderful. Used correctly it’s a great way to nourish your friendships and maintain contact with people that live far away. But, many of us are guilty of paying more attention to these screens and communications than we are our real lives. Our real-world relationships are suffering because we struggle to give the real world and the people in it our full attention.

This kind of neglect can lead to the breakdown of friendships, divorce, and ultimately extreme loneliness. These friendships and relationships are important. These are the people that are there when you need them. That offer you a shoulder to cry on or important advice. That pick you up when you are down and give you a confidence boost.

While these friends and lovers might always be there when you need them, without nourishing the friendship by giving it your attention, time, and love, it won’t always be the same. For a lasting friendship that never falters or declines, you need to put some work into it. Here are some great ways to do just that:

Give Them Your Time:

Best friends are often the ones that you don’t need to see every week for things to stay the same. Even after a bit of a break, you snap back into your old ways, sharing jokes and giggles like you’ve never been apart. You can call them in the middle of the night even if you haven’t seen them for a month. But, you do still need to give them some time. Eventually, it will have been too long. Try to meet regularly, even if it’s just for a quick coffee. Show them that you want to make an effort to see them, even when you are busy, and they’ll do the same for you.

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#BFFs

Leave Your Phone at Home:

There’s nothing worse than being out with a friend to see them constantly on their phone. You feel like going out was a waste of time, and you’d have got more of their attention if you were both at home chatting online. So, don’t make this mistake yourself. Have a rule with your friends that when you are together, the phones stay behind. So what if you don’t share a photo of your dinner with all of your Instagram followers? You’ll really share it with your friends, instead.

Listen:

The key to all relationships is listening to each other. This is another thing that’s easier to do when you’ve put your phones and devices down. To show you are listening to everyday conversations, remember what they’ve told you and ask about it in the future. Don’t make them tell you the same thing twice because you weren’t paying attention the first time.

Give Gifts:

Everyone loves to receive a gift, but as we get older, we often buy them less. Many of our friends probably only get a birthday text or Facebook message. Now and then, get them something just because you want to. It could be a membership to the Flower of the Month Club or a nice meal out. Think about it, though. Don’t just buy something for the sake of it. Get them something that they will genuinely love.

Try New Things Together:

One reason that relationships start to fade is due to a lack of shared interests. Think about yourself ten years ago – are your interests still the same? Probably not, we change and develop all of the time, just as the world changes around us. Your best friend from ten years ago will also have different interests, and they may not be the same as yours. To maintain this friendship, it’s important to do two things. First, show an interest in the things that they love. Even if it’s not your cup of tea, ask them questions and give it a go for yourself or at least make it clear that it’s something that you are willing to talk about.

Then, you need to try new things together. Think outside of the box and try something that neither of you has ever considered. This will mean that you’ve always got something new in common, even if it’s a disaster.

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#selfie!

Know When to Let Go:

However essential friendships are, it’s also as important to know when to let go. To stop wasting your time and effort on those people that never give back, that only bring negativity into your life, and that leaves you feeling worse than you did before you spoke. Letting go of these negative relationships can help you to feel more positive and give you more free time to spend with the people that are willing to give back.

Good friends listen, they are honest, they make you laugh, and they are there whenever you need them. To have friends like this, it’s essential that you learn how to be one yourself.

Featured Image By: Unsplash