Tag Archives: website

Basic Traffic Boosting Strategies For Startups

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Basic Traffic Boosting Strategies For Startups

In the past, we’ve talked about merging traditional marketing with digital technology to boost your business’ online presence. While SEO is one of the most effective ways to get people to your site, it’s not the only way. In fact, there are other ways of boosting organic traffic, you just have to know what to do! Here, we list some basic Traffic Boosting strategies that aren’t too difficult to pull off:

Long-Tail Keywords:

With almost 50% of search engine queries coming from voice search, Google is starting to shift its focus towards long-tail keywords. Simply put, long-tail keywords are more like key phrases: they contain more words than traditional keywords and are usually much more specific.

For example, instead of typing down “best BBQ Texas”, users will more likely use their voice search and ask, in plain English, “What’s the best BBQ restaurant in Texas”. Because of advances in voice-recognition software over the past couple of years, Google and other search engines will be prioritizing the use of full sentences rather than chunky keywords.

This is good news for everybody: online companies will have to write more organic sounding content (which is always better than contrived pieces), and search engines are able to provide more accurate, more localized results (and even improve their Machine Learning algorithms in the process!).

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Wokandapix on Pixabay

Internal Links:

Basically, internal links are when you create content that has links to a different webpage within your webpage. Why is this important? Well, it all boils down to two things: bounce rate and page rank.

Bounce rate refers to the percentage of website visitors who navigate away from the website they’re visiting. A high bounce rate is bad news; it means your website is boring, it doesn’t add value to your readers, or it’s confusing, among other things. A low bounce rate, on the other hand, is good news: it means your website is interesting, easy to use, adds value, and a lot of other things that people will want to stay for.

Page rank is pretty self-explanatory: it’s the rank your website occupies in the search results of Google. The higher the rank, the higher the chances of your website garnering traffic, the higher your chances of converting leads. There are dozens of data signals Google uses to determine page rank, and one of them is, you guessed it, bounce rate.

So what do they have to do with internal links? Well, internal links drastically reduces your bounce rate, especially if the links you provide go to a page in your site that offers even more information (or value) to your visitors. This creates a positive feedback loop that reduces your bounce rate and increases the time people spend on your website which, in turn, gets you higher up the page ranks which, in turn again, drives traffic to your website.

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Edho Pratama on Unsplash

Involving the Community:

Now that you have your internal links and keywords sorted out, it’s time to start reaching out to your community. Social media management is an important aspect of traffic-driving and, if done right, can mean a drastic uptick in website visits.

Managing a social media community is all about engagement, transparency, and prompt addressing of issues. This means talking to your customers through social media, whether it’s by commenting on their posts, replying to tags, or through instant messenger. For the latter, bots exist to address the most common concerns, but it’s always good to be on hand for any questions that you might not have programmed your chatbots to answer.

But, don’t limit yourself to social media! Find out which online forums your community hangs out in and start cultivating a positive image of yourself by posting value-adding content that isn’t spammy or kitschy. Just stick to forum guidelines and you should be okay.

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William Iven on Unsplash

Build Those Links:

Speaking of community, it’s a good idea to start link building. Basically, link building is getting an external website (usually blogs) to host your content on their site with a hyperlink that can direct visitors back to your website. Simple, right? Well, yes and no.

Link building is a very effective way of driving traffic, if you do it properly. What is proper link building? It’s creating great, organic content that other website owners will have no problem hosting. What’s important is that this happens naturally, with no exchange of any kind of resources, whether monetary, favors, or even the website owner’s links. This is because Google hates it when you try to manipulate your page ranks in a non-organic way.

But not to worry: there are plenty of legitimate link building service providers who can help you build your links in a natural way for maximum traffic driving.

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DiggityMarketing on Pixabay

Boost your traffic with the tips above and watch your website begin to blossom!

Featured Image By: Carlos Muza at Unsplash

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Giving Your Customers Faith In Your Online Business

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Giving Your Customers Faith In Your Online Business

What’s a business worth if it’s not trusted by its customers? Nothing!

These days, online businesses are everywhere and you’ll find everything being sold. From crazy unique clothing pieces to hand-crafted wooden miniatures, you can purchase virtually anything from the internet and there are so many small businesses that you probably won’t be able to remember all of them. Because of this, it’s actually very difficult to build a brand that customers will come back to time and time again.

Thankfully, there are a couple of solid strategies that can help you improve your reputation and build your customer’s faith in your business. In this article, we’re going to discuss three of those methods so that you can get a better understanding of how to appeal to your audience and get their trust:

Make sure your website meets all the security regulations and standards:

Online security is a huge issue now, especially with hackers running rampant and leaking everything from credit card information to selling private celebrity photographs on the dark web. As a result, it’s vital that you get protection for your business from Jumio and other specialist firms that can help you design a safe and secured online website. In addition, you should always rely on eCommerce platforms with a good reputation so that if you ever come across a fraudulent transaction, you can deal with it immediately and effectively so that it doesn’t ruin your business or cause it to collapse.

As long as you follow all of the relevant regulations and standards, you’ll find that your customers will trust you more because you’ve gone the extra mile to ensure that they can feel safe when giving you their bank card information to make purchases.

Focus on offering good customer support to each and every customer without exception:

We’ve probably all experienced the “joys” of poor customer support. Whether it’s outsourced to another country or if we get put in touch with a clueless operative on the other end, it’s never a pleasant experience to be subjected to terrible customer support.

Every business should focus on having a solid customer support structure so that they can better serve their customers. Make sure you have several points of contact such as social media handles, emails, and phone numbers, and make sure they’re manned so that if your customers do want to get in touch, they can.

Be truthful about any errors or problems that you encounter:

Although your customers expect you to deliver their products and services on time, there’s undoubtedly going to be a couple of situations in which you can’t deliver on your promises. During situations like this, it’s vital that you speak to your customers and tell them the truth so that you don’t lie to them and create suspicion that you could be abusing their trust in you.

Aim to deal with the situation as quickly as possible. It could be a late delivery because you forgot to post an item or it could be a problem caused by miscommunication by one of your sales representatives. Whatever the situation is, be truthful about it to the customer if they ask and do whatever you can to compensate them.

Running an online business requires the smarts and customer service skills, combine the two and your customers will always have faith in your enterprise.

Nail Passion Website Shout Out

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Nail Passion Website Shout Out

Howdy! Okay, so you know how on WordPress you can see the referral links to how someone stumbled upon your blog? It’s super handy and I’m super thankful for it, because a certain special website has brought me TONS of new blog viewers. At the beginning of April, someone linked to lifewithlilred on a website called Nail Passion, which discusses all things real and fake nails.

As you all know, part of the signature Lil Red look is my long, talon acrylics that I am totally obsessed with. And, I guess other people are, too! I want to thank whomever it was that thought my nails were fierce enough to put on the Nail Passion page. It was most flattering and I am so appreciative of all of the new blog viewers that came my way because of it!!

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Who else has a love for all things nail care? Do you wear acrylics or keep your nails natural? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

iPoll Website Review

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iPoll Website Review

Hey everyone and TGIF! One of my ways to make an extra buck is participating on online survey websites. They’re a great way to earn money, gift cards, and various other rewards and deals. I recently just received a twenty-five dollar Amazon gift card from completing surveys on iPoll. Despite one major issue that I had with the website, I’m overall semi pleased with it, so let’s discuss:

The nice thing about iPoll is that they give you five dollars automatically just for signing up for the website. I love when survey sites do that because it gives you a great head start to getting bigger rewards. I also really appreciated the amount of money that completing each survey was worth. Some sites that I’ve used in the past were only paying pocket change for surveys. Not iPoll. Almost every survey on their site was a dollar or more so that made getting to the twenty-five dollar cash out goal a piece of cake.

Unfortunately, the quickness of completing the surveys did not translate at all to the receiving of monies. After you completed a survey, you then had to wait for what you submitted to pend. This could take one to over six weeks which just didn’t fly with me. The biggest pain in the ass was when I was one pending survey away from reaching the twenty-five dollar goal and it took the final survey EIGHT WEEKS to go through. At that point, it was easy to make the assumption that the website was just trying to hold on to the cash for as long as they possibly could before rewarding their participants. Not cool.

It took me sending an email to customer service for the final pending survey to go through but the waiting game was only just beginning. After I chose the Amazon gift card as my reward, I had to wait an additional six weeks to receive it. Frankly, I wasn’t thrilled with that, either. I finally got the email containing my e-gift card last week and now that I have it, I don’t plan on doing any more business with iPoll. I think that it’s a great site if you’re willing to wait around for months to receive your rewards but I’m just not that patient. It’s too bad, too, because up until those issues, iPoll was easily one of the better survey sites that I’ve used. Oh, well!

So there you have it, my iPoll Website Review! Who participates in taking online surveys? Which ones do you like the best? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Website Reconstruction

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Website Reconstruction

Hellooo everyone and happy Saturday! You guys may have noticed that http://www.lifewithlilred.com is looking a bit different now and I’m here to tell you why: I got accepted for WordAds!!!! Because I got accepted for ads to run on my site, I had to select a new theme that was more compatible with the positions and amount of the ads that will be featured on lifewithlilred. I’m going to miss my old Reddle theme because I’ve had it ever since I started blogging over a year ago but in these next few weeks, I’ll be doing everything I can to get lifewithlilred back to looking semi-normal again!

Until I can figure out how I want my blog arranged, all I ask is that you be patient with me because lifewithlilred is officially being reconstructed. If you have any suggestions on ways to improve the appearance of my site, PLEASE let me know! I’m currently using the theme Matala but I’m open to any suggestions on what WordAds compatible theme you might recommend! What theme does your site use? Who else is a member of the WordAds team? I wanna hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

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^^^ I miss my header photo so much! 😦