Tag Archives: image

Leverage Photography To Elevate Your Marketing Strategy

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Leverage Photography To Elevate Your Marketing Strategy

We humans adore visuals. Our brains are wired for visual perception and we desire it. Images appeal to us because we spend more of our brain’s processing capacity to vision than any other sense or skill. Images are more natural to our eyes than words. Content with pictures regularly attracts more clicks while scrolling through infinite search results. The absence of pictures in your online material frequently means that it will be disregarded. Shoppers are sixty times more likely to contact a brand with a picture in search results than without. Let’s dive into the impact of imagery and photography on your marketing campaign:

Leverage Intuition:

Humans like looking at pictures and instinctively comprehending them. We can analyze a photo in less than a tenth of a second, which is quicker than reading text. When marketing your business online, always include images that assist visitors in understanding what you’re promoting. Material with pictures receives up to 94% more views than posts without images. Search engines prefer visual information and prioritize results with large image files. A well-received appearance may compensate for poor content and enhance the viewer’s overall impression of the product.

The Impact on Emotions:

Images may trigger emotions in us more than any other kind of material. These feelings are more intense than those elicited by reading a story, and individuals make strong connections between the two. When selecting pictures to accompany your web material, use images that evoke emotion. A spectacular landscape can be captivating, but one with a happy home can be moving. The image must convey the information, but it also has to fit in with the general design of your website. Your web material will be more memorable if you include images that convey emotions of love, contentedness, or liberation.

The Images Are Part of Your Assets:

Images are a vital component of the business arsenal and should be treated as such. Good pictures will help you attract consumers and help you negotiate with other products and businesses. For example, to generate inbound connections, invite social media influencers and writers to use your pictures for free in return for link traffic to a website.

Investing in your views allows you to reach across many platforms such as social media, news stories, your website, your company profile, print advertising, and more. A picture may significantly impact a news story. Many PR agencies utilize pictures as marketing material; providing great images is typical for getting companies noticed in the news.

Pictures Drive Engagement:

Pictures, in addition to capturing our attention, eliciting emotional responses, and leaving a lasting impression, possess another ability. Visuals, as every marketer is well aware, enhance engagement. People don’t only want to look at photos; they also want to share them and then see more. Material that includes images gets up to 40 percent more shares than content without pictures.

In recent years, we have learned that part of the judgment call process takes place in one’s visual cortex, which means that the minute consumers see your material, they are already thinking about what they will do next, whether that is sharing it on social media or responding to a Call to Action.

Availability of Tools:

Images are becoming more important to marketers and academics alike, and everyone wants a piece of the action. Even technology firms are attempting to capitalize on this emerging trend by developing image-based products. The emergence of visual search engines, such as those provided by platforms like Google and Pinterest has been a significant development in recent years. The sheer increase in visual searches on Pinterest alone (from 250 million in 2017 to 600 million in 2018) demonstrates the scale of the shift that can be anticipated in the following years.

Images matter to various industries, especially those that deal with jewelry and accessories. Reliable jewelry photo retouching services are something your company can benefit from. It’s not easy to match your text with the appropriate image, but there are specific recommendations to follow to increase clicks. Remember that today’s customers are adept at evaluating ideas. These skills have been developed by assessing picture quality and distinguishing stock photos from unique brand assets resulting from their internet experience.

An image that is high-quality, uplifting, and emotional is a beautiful start, but what’s in the picture is just as essential. The image should reflect your business, purpose, and values to best enhance your customer’s experience.

The Decisive Blogger

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The Decisive Blogger

If you’re starting a blog, you have a lot of work ahead of you. Though you may not have realized it when you started, it’ll soon become evident that starting a blog is a lot like starting a business. Only, instead of a product, you have yourself and your content. And, instead of customers, you can gain some wonderful followers and friends. But, the logistics are the same. As with a business enterprise, there are a lot of decisions to make. Bear in mind, that you don’t have to get everything right on the first go around. Some bloggers take years to be happy with their following. Here a few of the things that you might need to consider, and a look at how to make choices that work for you:

What’s Your Topic?

Without a topic, you can’t get your blog off of the ground. The chances are that you already have something in mind. You wouldn’t have started this journey otherwise. But, you may be afraid that your topic won’t work. Or, you might worry that you won’t have enough content. For the most part, a blog does need an angle. Your audience needs to know what they can expect from you. But, the topic may not be as rigid as you think. Say, you want to be a beauty blogger but are worried about running out of beauty tips. That’s okay. Give it a go and see where you get. You may find, once you have an audience, that the occasional blog that isn’t beauty related will still get good feedback.

Just be sure not to limit yourself. Step out of your comfort zone or topic niche and try something new. You never know where it might take you!

To Photo, Or Not To Photo?

Blog posts need photos. It’s a good way to break up the text and make things more visually appealing. At the end of the day, none of us internet trawlers like big chunks of text. We want easy to read, accessible posts. And, something about the inclusion of photos enhances that. So, this isn’t a debate about whether to use photos at all. In short; you should. This is more of a debate about whether to use photos you’ve taken, or stock photos. This comes down to personal taste. Both have their benefits and downfalls. If you take your pictures, you know that they’re unique to you. You can tailor them to your image. But, if you’re not skilled with the camera, your posts could end up looking unprofessional. Stock photos have the bonus of giving you options. But, there’s also a risk that a lot of other bloggers are using them. Why not try both and see which you prefer? Play around and experiment and you are sure to find or create an image that works for you.

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Okay, book, camera, and glasses: Say cheese!

Get Guest Bloggers On Board?

Some bloggers decide to publish guest posts from other successful blog owners. There’s nothing wrong with this, as long as you disclose the fact to your audience. In truth, this could be a fantastic way to share readers with the other blogger. You could also write a post on their site. Again, though, this is a personal decision, which you need to make. Do you want to keep your blog for your posts only or are you willing to let other people in? I personally love having guest bloggers on my site. With every season, I try to offer a new guest bloggers series – like my Salute To Summer series, coming soon at the end of the month!

Blogging can be an amazing hobby/career/online journal. It’s up to you to how much or little you put into it but be aware of the decisions that you are making and how they can affect your overall blog image.

Featured Image By: Pixabay