Tag Archives: internet

5 Tools To Create Visual Marketing Materials

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5 Tools To Create Visual Marketing Materials

Digital marketing comes in many different forms, from SEO to video marketing and social media. To promote your company online, it’s useful to use plenty of visual marketing materials. You might not have great graphic design skills or a huge budget, but with the help of these tools, you can create some excellent marketing materials:

Infogram:

Infogram is a great tool for marketers and entrepreneurs. The app allows you to create engaging visuals, using your data. The tool includes design templates, icons and images, and interactive charts. There’s also a drag and a drop interface, hundreds of maps, and reports. With the help of Infogram, you can create stunning infographics to use as marketing materials. You can use the software to publish content, customize the theme, import data, and export code.

Design Wizard:

Design Wizard is a type of image and video editing software, the app features plenty of pre-made templates, to make life easier. You can use Design Wizard to make blog images, marketing videos, or social media posts. With the help of Design Wizard, you can upload logos, fonts, and make customized color palettes. The app features a huge library of graphics, illustrations, and videos to choose from. Whether you’re looking to make content for YouTube or printed marketing materials, there are a lot of options.

Behance:

Behance is an online library where you can access illustrations and graphic designs. You can use the search function to find whichever types of images you need. Photography is great for many types of marketing materials, but if you want to shake things up a bit, illustrated images are perfect. Remember, you’ll want to stand out from the crowd. Some niche and cool-looking illustrations are the way to go!

Canva:

Canva is a fantastic design platform where you can create beautiful designs with zero experience. The app provides millions of fonts, photographs, and graphics, which you can use for marketing materials. You can use Canva to create social media posts, blog images, and more. Once you get into the swing of using Canva you’ll wonder how you lived without it!

Visme:

Visme is a tool to help you create social media posts, short videos, infographics, and more. As well as content generation features there are tools to help you publish your content. It’s simple to share Visme content on websites and social platforms. With so many options to create beautiful visuals, you’ll soon improve your marketing materials.

Depending on the type of business you run, you’ll need different visual marketing materials to suit your needs. Real estate companies might use floor plans to present properties to prospective tenants. Restaurants might use creative Instagram posts to draw in new customers. Whichever kind of business you run it’s important to establish your objectives and set marketing goals to further improve your online presence.

Featured Image By: Pexels

Short Supply: Staying Ever-Ready For Essential Shortages

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Short Supply: Staying Ever-Ready For Essential Shortages

If the last year has taught people anything, it’s that it really doesn’t take much for the wider population to panic about supplies. The recent Covid-19 outbreaks have caused people across the globe to panic buy items, with things like toilet paper being very hard to find in some places. Of course, while this may have been a little silly, the threat of shortages is something that it can be worth being prepared for. There are several key products that need to be considered with this, but this article will be going through them to show you how you can overcome shortages without having to empty the shelves at your local stores:

Power/Heat:

The ability to power and heat your home is something that many people take for granted. While it has only been the last 100 years or so that have standardized the environmental control many people have inside their homes, it’s hard for most people to imagine what life would be like without it. Looking for residential propane companies near me and other suppliers offering fuel is a good way to prepare yourself for the event that the mains are no longer usable.

Water:

Water is essential to all life on Earth, but many countries around the world are facing shortages of this vital compound. In South Africa, for example, people often have to queue to get access to drinking water that is rationed by the government. Having your own water source can be a good way to overcome issues like this, with wells, rain collection, and even natural springs providing excellent ways to get your hands on the water you need to survive.

Essential Foods:

Food shortages are one of the scariest prospects for many people, especially when they have children to look after. Keeping a stock of essential foods like flour, rice, and dried meat can help to ensure that you are able to feed your loved ones if the shops ever close. Thankfully, most superstores have extremely robust supply networks, and this means that they are able to keep their shelves stocked in even the trickiest of situations.

Internet:

Much like the ability to power your home, most people take internet access for granted. This resource enables you to communicate with people from across the globe, while also giving you access to almost unlimited information. Mobile networks are very well-built in most places, and this makes them less likely to fail than the network that is wired into your home. Having mobile data plans or even a few hot spots can help give you peace of mind.

It can be easy to assume that the world will always keep turning, but it also pays to be prepared in case anything happens that makes life hard for you and those you care about.

Featured Image By: Unsplash

Bored At Home? Try InboxDollars!

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Bored At Home? Try InboxDollars!

Hey! I don’t know about any of you, but there was a point in my life when I would do online surveys like it was my job. I tried a multitude of different websites but when I found InboxDollars, I stuck with it and have been using it for years. In fact, I just got myself a thirty dollar Amazon gift card from my earnings and was able to purchase all of my skin care for the next few months for a song.

If you are bored at home and looking to make an extra buck, then I can’t recommend InboxDollars enough. The best part about this website is that it isn’t just endless surveys. You can answer trivia questions, open paid emails, play games, clip coupons, online shop, and watch videos to get you closer to your ten dollar cash out goal. Once you have enough earnings, you can collect cash or gift cards to restaurants and online retailers.

InboxDollars is a great way to kill some time and I go on it once daily to at least open some paid emails and answer their daily trivia question. You can spend as little or as much time on it as you’d like and not only is it an easy site to maneuver but it’s fun, too! If you are interested in signing up for InboxDollars, please use my referral code and I can help show you the ropes. 🙂

https://www.inboxdollars.com?rb=78080190&ref_src=link

Which online survey sites do you use? What are your thoughts on InboxDollars if you have used it? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

The Ultimate Guide To Help You Understand Telecommuting

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The Ultimate Guide To Help You Understand Telecommuting

We live in a digital world and the concepts of a daily commute or corporate cubicles can be a thing of the past for people who telecommute. What is telecommuting? It’s when an employee of a company can do their work from home.

This can be full-time at-home work or part-time, but the key is the ability to do almost all of one’s daily work activities from home. There is no need to visit the office or even have an office. While telecommuting is more popular than ever, it’s not as easy as it seems.

In today’s post, we’ll explain some of the best practices for telecommuting and how you can be more efficient:

What Is Telecommuting and Is it for Me?

There are some jobs that are more suited for telecommuting than others. Jobs that require the use of computers and online tools work best. If your job requires hands-on labor or to use assets only available at the office, then telecommuting would be difficult.

The digital world of today is suited for telecommuting because cloud storage, Internet use at home, and reasonably priced computers have made it possible for people to have everything they need without leaving their homes.

Telecommuters can connect with company assets and data via their Internet connection, password protected online servers, and company websites. Types of jobs that allow for telecommuting include sales and marketing, healthcare, education, customer service, and information technology.

If this sounds like your job or a type of living you want, then telecommuting might be right for you.

Reasons Businesses Offer Telecommuting:

With telecommuting jobs on the rise, companies understand the benefits of offering it to their employees, but not all companies. If you’re a business owner, then consider allowing your employees to work from home at least part-time.

How much money do you spend to rent or buy office space every year? Has your company grown, and you need to expand your office to accommodate new employees? Telecommuting decreases these costs substantially. You don’t need an office at all or you can have a small office to meet with clients, etc. and never worry about expanding. Since most of your employees work from home, you can hire new ones without expanding your office space.

Studies show employees will work for less money if telecommuting is an option for their job. You can also hire employees from anywhere in the world and not worry about them moving to the area. They can stay wherever they are, so your pool for potential employees grows.

Telecommuting and Efficiency:

If you’re planning on telecommuting, then you need to have a good work ethic and be efficient. One of the biggest motivators for in-office employment is the ability for the manager to make sure the work is done on time. You can’t procrastinate if there is a manager hanging over you that wants daily meetings. When you work from home, it’s more difficult to focus and work because you’re surrounded by the familiar.

Before telecommuting, the home was a place of leisure. It’s where you could forget about work and enjoy your family and the comforts of home. It can be difficult to shake that feeling when you need to work from home.

Don’t work in your pajamas or from your bed. Treat the telecommuting day as you would any other. Wake up, get dressed in work-appropriate clothes, and work from an at-home office area. This will help you focus on work time and not home time. If you can’t be efficient from home, then your company may not offer the option.

Working from home is great because it offers you flexibility, lower stress, and an atmosphere that you control. It also requires focus and discipline to get the necessary work done and not be distracted by the comforts of home.

Keeping Telecommuting Secure:

The biggest worry an employer has about their data is security. Your servers house everything about your company and customers and it needs to be secure, but how can you do that with telecommuting employees?

We’ve seen countless stories about data breaches in the news and you don’t want that to happen to you. You can provide your employees with computers that have security programs or provide them access to the security programs for at-home computers.

Access to data can be protected by passwords, but that may not be enough. You may need data encryption and other security measures to keep your data secure for telecommuting employees.

Beating the Telecommuting Blues:

At first, telecommuting seems amazing for employees. They don’t have to commute and still get paid without dealing with an office. After a while, the employees begin to miss having coworkers and may get cabin fever because they never seem to leave the house. Work friends and human interaction are important, and telecommuting removes that.

If you want to beat the telecommuting blues, then you need to continue having work relationships despite working from home. Video chat meetings via Zoom or other programs allows people to see their co-workers and chat about not only work but life as well.

Schedule time to leave the house during the week for fun activities with your friends. Have a drink after work or go see a movie. It’s important to maintain relationships when telecommuting or else it can be lonely.

Keep Employees in the Loop:

When dealing with telecommuting employees, the manager must remember to keep them in the loop. In offices where the employees are a mix of in-office and at-home, managers may forget to loop virtual workers in on meetings or changes to projects.

This not only hurts the business but also makes the telecommuting employees feel less important than those working in the office. You must maintain communication with telecommuters and provide the same feedback for projects, success, etc. that you would for those working in the office.

If you are considering working from home or letting your employees telecommute, use the tips above for the best success!

Taking Advantage Of The Internet In Self-Isolation

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Taking Advantage Of The Internet In Self-Isolation

Hello! Thank god for the internet while we’re all hunkered down at home, amiright? Personally, I would be going crazy without my access to social media and all of the entertainment streaming services that Johnny and I have. The internet is a wonderful tool to help fight the boredom blues and, amidst the stay at home orders, it is now being used for a lot more than aimlessly scrolling through Facebook. Bored? Try some of the following:

Take A Class:

Right now, there are so many free courses being offered online from reputable colleges to teachers hosting Zoom lectures. I have even seen that Yale is offering free admission to their course entitled “Happiness” or something of the like. I, myself, have been participating in an online American Sign Language class being taught via Zoom and have been having a blast. It feels great to learn something new and you can’t beat free!

Tour A Museum:

In the mood to travel? How about taking a virtual trip to one of the many museums offering tours online. Play some classical music, enjoy a glass of wine, and get a taste of the finer things as you admire art from around the world. Take a look and get inspired and then, who knows? Maybe you’ll be creating your own masterpieces afterwards.

Watch A Play:

Many theaters and opera houses are offering online streaming of their shows. I have seen advertising from everything from theaters in New York City to the Paris Opera House virtually opening their doors to the bored general public. I would love to watch a few operas in my free time and I am interested in checking out a viewing of the Phantom Of The Opera which I have seen advertised all over Facebook. So cool!

Connect With Friends:

Who says getting online has to be all about learning? Of course, connecting with friends is a given on social media. But, how about scheduling a chat over Zoom? You could play trivia, watch a show all together, have a paint night, or participate in a happy hour drink. Yes, it’s fun to catch up but actually doing an activity together will be a nice reminder of old times and could be a new weekly tradition to look forward to until real life meetings can happen.

Start A Club:

If you are trying to connect with like minded individuals, try hosting a virtual club. You could form a group based around anything from books and writing to movies and art. Schedule a weekly Zoom meeting to discuss the latest few chapters or the cliffhanger in the TV series you’re watching together. Intelligent conversations always perk me up when being plopped in front of the TV is the norm and everyone can benefit from that!

So many resources have made the internet even better than it already is during the coronavirus panic and these ideas are sure to entertain during those times when it feels like there is “nothing to do”. Enjoy!

Have you been doing anything similar to the tips above? How have you been using the internet to your advantage right now? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Let’s Be Friends!

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Let’s Be Friends!

Hello!! Now, I know a lot of my fellow blogging friends have multiple social media pages but that is just not for Lil Red. I have a slide up LG phone and I like to keep things pretty old school. This means no Twitter, Instagram, or SnapChat because when I’m on the go, I don’t have internet access unless I can connect to it with my iPod touch (Which is primarily used for my music and picture taking purposes).

HOWEVER, I do have a Facebook that I am pretty active on and I encourage all of you to friend me on there at: Sarah Mushenheim. You guys will get sneak previews of photo shoots and pics before it becomes an OOTD post on here and memes… lots and lots of memes! Shoot me a friend request and make sure you send me a message so I know that you are one of my blog readers and enjoy the ridiculousness that is my FB profile!

What is your favorite form of social media? How do you stay relevant on the social media sphere? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Basic Traffic Boosting Strategies For Startups

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Basic Traffic Boosting Strategies For Startups

In the past, we’ve talked about merging traditional marketing with digital technology to boost your business’ online presence. While SEO is one of the most effective ways to get people to your site, it’s not the only way. In fact, there are other ways of boosting organic traffic, you just have to know what to do! Here, we list some basic Traffic Boosting strategies that aren’t too difficult to pull off:

Long-Tail Keywords:

With almost 50% of search engine queries coming from voice search, Google is starting to shift its focus towards long-tail keywords. Simply put, long-tail keywords are more like key phrases: they contain more words than traditional keywords and are usually much more specific.

For example, instead of typing down “best BBQ Texas”, users will more likely use their voice search and ask, in plain English, “What’s the best BBQ restaurant in Texas”. Because of advances in voice-recognition software over the past couple of years, Google and other search engines will be prioritizing the use of full sentences rather than chunky keywords.

This is good news for everybody: online companies will have to write more organic sounding content (which is always better than contrived pieces), and search engines are able to provide more accurate, more localized results (and even improve their Machine Learning algorithms in the process!).

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Wokandapix on Pixabay

Internal Links:

Basically, internal links are when you create content that has links to a different webpage within your webpage. Why is this important? Well, it all boils down to two things: bounce rate and page rank.

Bounce rate refers to the percentage of website visitors who navigate away from the website they’re visiting. A high bounce rate is bad news; it means your website is boring, it doesn’t add value to your readers, or it’s confusing, among other things. A low bounce rate, on the other hand, is good news: it means your website is interesting, easy to use, adds value, and a lot of other things that people will want to stay for.

Page rank is pretty self-explanatory: it’s the rank your website occupies in the search results of Google. The higher the rank, the higher the chances of your website garnering traffic, the higher your chances of converting leads. There are dozens of data signals Google uses to determine page rank, and one of them is, you guessed it, bounce rate.

So what do they have to do with internal links? Well, internal links drastically reduces your bounce rate, especially if the links you provide go to a page in your site that offers even more information (or value) to your visitors. This creates a positive feedback loop that reduces your bounce rate and increases the time people spend on your website which, in turn, gets you higher up the page ranks which, in turn again, drives traffic to your website.

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Edho Pratama on Unsplash

Involving the Community:

Now that you have your internal links and keywords sorted out, it’s time to start reaching out to your community. Social media management is an important aspect of traffic-driving and, if done right, can mean a drastic uptick in website visits.

Managing a social media community is all about engagement, transparency, and prompt addressing of issues. This means talking to your customers through social media, whether it’s by commenting on their posts, replying to tags, or through instant messenger. For the latter, bots exist to address the most common concerns, but it’s always good to be on hand for any questions that you might not have programmed your chatbots to answer.

But, don’t limit yourself to social media! Find out which online forums your community hangs out in and start cultivating a positive image of yourself by posting value-adding content that isn’t spammy or kitschy. Just stick to forum guidelines and you should be okay.

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William Iven on Unsplash

Build Those Links:

Speaking of community, it’s a good idea to start link building. Basically, link building is getting an external website (usually blogs) to host your content on their site with a hyperlink that can direct visitors back to your website. Simple, right? Well, yes and no.

Link building is a very effective way of driving traffic, if you do it properly. What is proper link building? It’s creating great, organic content that other website owners will have no problem hosting. What’s important is that this happens naturally, with no exchange of any kind of resources, whether monetary, favors, or even the website owner’s links. This is because Google hates it when you try to manipulate your page ranks in a non-organic way.

But not to worry: there are plenty of legitimate link building service providers who can help you build your links in a natural way for maximum traffic driving.

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DiggityMarketing on Pixabay

Boost your traffic with the tips above and watch your website begin to blossom!

Featured Image By: Carlos Muza at Unsplash

Giving Your Customers Faith In Your Online Business

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Giving Your Customers Faith In Your Online Business

What’s a business worth if it’s not trusted by its customers? Nothing!

These days, online businesses are everywhere and you’ll find everything being sold. From crazy unique clothing pieces to hand-crafted wooden miniatures, you can purchase virtually anything from the internet and there are so many small businesses that you probably won’t be able to remember all of them. Because of this, it’s actually very difficult to build a brand that customers will come back to time and time again.

Thankfully, there are a couple of solid strategies that can help you improve your reputation and build your customer’s faith in your business. In this article, we’re going to discuss three of those methods so that you can get a better understanding of how to appeal to your audience and get their trust:

Make sure your website meets all the security regulations and standards:

Online security is a huge issue now, especially with hackers running rampant and leaking everything from credit card information to selling private celebrity photographs on the dark web. As a result, it’s vital that you get protection for your business from Jumio and other specialist firms that can help you design a safe and secured online website. In addition, you should always rely on eCommerce platforms with a good reputation so that if you ever come across a fraudulent transaction, you can deal with it immediately and effectively so that it doesn’t ruin your business or cause it to collapse.

As long as you follow all of the relevant regulations and standards, you’ll find that your customers will trust you more because you’ve gone the extra mile to ensure that they can feel safe when giving you their bank card information to make purchases.

Focus on offering good customer support to each and every customer without exception:

We’ve probably all experienced the “joys” of poor customer support. Whether it’s outsourced to another country or if we get put in touch with a clueless operative on the other end, it’s never a pleasant experience to be subjected to terrible customer support.

Every business should focus on having a solid customer support structure so that they can better serve their customers. Make sure you have several points of contact such as social media handles, emails, and phone numbers, and make sure they’re manned so that if your customers do want to get in touch, they can.

Be truthful about any errors or problems that you encounter:

Although your customers expect you to deliver their products and services on time, there’s undoubtedly going to be a couple of situations in which you can’t deliver on your promises. During situations like this, it’s vital that you speak to your customers and tell them the truth so that you don’t lie to them and create suspicion that you could be abusing their trust in you.

Aim to deal with the situation as quickly as possible. It could be a late delivery because you forgot to post an item or it could be a problem caused by miscommunication by one of your sales representatives. Whatever the situation is, be truthful about it to the customer if they ask and do whatever you can to compensate them.

Running an online business requires the smarts and customer service skills, combine the two and your customers will always have faith in your enterprise.

Building Brand Awareness With A Killer Video

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Building Brand Awareness With A Killer Video

A brand isn’t just an advert on TV or logo. It runs deeper than that, because successful brands connect with the audience on another level. Customers and consumers see the ones that they love and opt for them every single time. It’s called brand loyalty and it’s something businesses aspire to on a daily basis. So, it isn’t enough for you to aim for an audience with a novelty idea. Weird works, but it’s a short-term solution.

Long-term is where the future of the brand building is at today. Get them on the hook for the foreseeable future and the business will have a sustainable source of revenue. In a world dominated by social media and the internet, there is no better way than to create a video. Not only is it fun and engaging, but it is interactive, too, so customers feel as if they are apart of the clique.

But, before you hire a camera and develop a script, there are things to understand first, mainly, videos aren’t a sure-thing. For it to work, it has to be enjoyable, good-looking, and add value. Here are the ways to hit your brief:

Research The Audience:

It goes without saying, but videos should be marketed towards a particular demographic. In the same way you’d aim for an audience with SEO, PPC, etc., the video should hit a specific group. Remember that this is the most important part, because the research will determine the type of video that the company creates. Now, let’s move onto the issues which aren’t as obvious.

Introduce Oneself/Be The Lead Actor:

You don’t want to use the power you have and award yourself the number one position? How commendable of you; however, it’s a mistake. In the future, it’s more logical and humble to hire actors to represent the brand. Let’s face facts and admit that professionally trained thespians are better in the role. Still, it’s vital that the company and the brand introduce themselves in the very beginning. What is it? What is it looking to do? Who are the people behind the mask? These questions are important to answer as they break the ice and instill trust in equal measure. When customers can put a face to a name, they are less worried about scams and online purchases. A company profile vid is a perfect way to kick-start a corporate marketing plan whether people know who you are or are newcomers.

 

Be Dramatic:

Okay, so you’re no Ridley Scott or Steven Spielberg and the video isn’t going to be nominated for an award. Because you’re an amateur, it’s easy to take the route most traveled and neglect all of the things that go into being a director. For instance, terms such as artistic integrity aren’t on your radar. However, everyone should tap into their creative side no matter how pretentious it seems as it sets the mood. Using music is a prime indicator of tension and atmosphere because the tune builds and grips the audience. Check out The Tune Peddler for royalty-free songs as well as Incompetech. Like everything creative, a video needs a theme which runs throughout as well as a plan of attack. Over to you, Scorsese.

Answer FAQs:

Feedback is vital, as it gives you an insight into the mind of the target base. With this invaluable info, the business can tweak or develop new measures to generate leads. Asking people on the street for advice is played out and annoying, yet consumers love to post in the comments section at the end of a mini-production. Take a look at YouTube if you are a non-believer. Don’t gloss over the reviews and feedback that watchers leave, even if it’s mostly garbage. There will be things in there that are like gold dust and can help. Plus, people will ask questions. To show that you care and to interact with the audience, be sure to post a response. Something quick and simple can go a long way with viewers.

Promote Online For Free:

The video is ready and you are going to post it on the firm’s site. Great, but what’s the plan going forward? Your website or blog is simply one cog in a large machine that is the industry. To compete with rivals and increase your market share, the company has to raise awareness across the internet. A digital presence is essential, and a video is an excellent way to build on the foundations. By posting on Facebook and Instagram, and tweeting a link on Twitter, you can include all of the business’s followers. Also, by uploading to YouTube, the video may receive a chunk of the host’s traffic. One percent of a couple of billion is plenty for a small business with big ideas.

The internet is an amazing tool. Be sure to use it well while promoting your video and business!

Upgrade Your Evenings In With These Netflix Hacks

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Upgrade Your Evenings In With These Netflix Hacks

Thanks to Netflix, nights in have gotten so much better. We now have a lot more options when it comes to finding TV shows and movies to watch. What’s even better is that it doesn’t cost anywhere near as much as a Sky TV package. Viewing some of the best movies and shows has never been so cheap! But did you know that your streaming could be so much better by using just a few simple hacks? Read on to find out more!

Upgrade Your Internet:

First things first, it is worth taking a look at your current internet package. If you are paying for just the basic package, it really is worth upgrading. That’s because your internet probably won’t be fast enough for top-quality streaming. It could make everything that you try and watch freeze or load really slowly. Not only that, but the picture quality probably won’t be fantastic. So, buy some faster broadband, and you will notice a big difference in the quality of your streaming. If you do decide to look at some different internet service plans, make sure you shop around. That way, you can be sure you are getting the best value for your money!

Download Movies And Shows For Offline Viewing:

Power cuts might be very rare these days, but it’s always better to be safe than sorry! After all, you never know when the next big storm might hit your home. And you don’t want to be left without power and things to watch on TV! So, download some shows and movies onto your tablet devices for those times tht you need to watch something offline. This is also a great idea for long journeys, too. Just give your kids your smartphone with a film downloaded onto it and you won’t hear a peep from them throughout the entire trip!

Add Another Subscription For Even More Choice:

Netflix has some really great choices, but let’s face it. It doesn’t have everything, does it? For instance, there are still a few of last year’s Oscar-nominated films that still aren’t on the streaming platform. So, it could be worth adding an extra subscription service, such as Amazon Prime or Now TV. That way, you can improve your choices and you will never run out of things to watch.

Remove Your Guilty Pleasures From Your History:

Your viewing history will help the Netflix algorithm figure out suggestions for you. Unfortunately, one badly chosen movie or TV show will ruin your algorithm and it could start recommending you a load of old rubbish! Thankfully, you can delete your history. And that also comes in handy if you have a fondness for watching guilty pleasures, such as romcoms. You can remove them so no one else will know what you’ve been watching!

Ready to take your Netflix viewing to a whole new level? Well, you can do just that with all of the great hacks above. Movie night, anyone?

Featured Image By: Pexels