Tag Archives: internet

Let’s Be Friends!

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Let’s Be Friends!

Hello!! Now, I know a lot of my fellow blogging friends have multiple social media pages but that is just not for Lil Red. I have a slide up LG phone and I like to keep things pretty old school. This means no Twitter, Instagram, or SnapChat because when I’m on the go, I don’t have internet access unless I can connect to it with my iPod touch (Which is primarily used for my music and picture taking purposes).

HOWEVER, I do have a Facebook that I am pretty active on and I encourage all of you to friend me on there at: Sarah Mushenheim. You guys will get sneak previews of photo shoots and pics before it becomes an OOTD post on here and memes… lots and lots of memes! Shoot me a friend request and make sure you send me a message so I know that you are one of my blog readers and enjoy the ridiculousness that is my FB profile!

What is your favorite form of social media? How do you stay relevant on the social media sphere? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

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Basic Traffic Boosting Strategies For Startups

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Basic Traffic Boosting Strategies For Startups

In the past, we’ve talked about merging traditional marketing with digital technology to boost your business’ online presence. While SEO is one of the most effective ways to get people to your site, it’s not the only way. In fact, there are other ways of boosting organic traffic, you just have to know what to do! Here, we list some basic Traffic Boosting strategies that aren’t too difficult to pull off:

Long-Tail Keywords:

With almost 50% of search engine queries coming from voice search, Google is starting to shift its focus towards long-tail keywords. Simply put, long-tail keywords are more like key phrases: they contain more words than traditional keywords and are usually much more specific.

For example, instead of typing down “best BBQ Texas”, users will more likely use their voice search and ask, in plain English, “What’s the best BBQ restaurant in Texas”. Because of advances in voice-recognition software over the past couple of years, Google and other search engines will be prioritizing the use of full sentences rather than chunky keywords.

This is good news for everybody: online companies will have to write more organic sounding content (which is always better than contrived pieces), and search engines are able to provide more accurate, more localized results (and even improve their Machine Learning algorithms in the process!).

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Wokandapix on Pixabay

Internal Links:

Basically, internal links are when you create content that has links to a different webpage within your webpage. Why is this important? Well, it all boils down to two things: bounce rate and page rank.

Bounce rate refers to the percentage of website visitors who navigate away from the website they’re visiting. A high bounce rate is bad news; it means your website is boring, it doesn’t add value to your readers, or it’s confusing, among other things. A low bounce rate, on the other hand, is good news: it means your website is interesting, easy to use, adds value, and a lot of other things that people will want to stay for.

Page rank is pretty self-explanatory: it’s the rank your website occupies in the search results of Google. The higher the rank, the higher the chances of your website garnering traffic, the higher your chances of converting leads. There are dozens of data signals Google uses to determine page rank, and one of them is, you guessed it, bounce rate.

So what do they have to do with internal links? Well, internal links drastically reduces your bounce rate, especially if the links you provide go to a page in your site that offers even more information (or value) to your visitors. This creates a positive feedback loop that reduces your bounce rate and increases the time people spend on your website which, in turn, gets you higher up the page ranks which, in turn again, drives traffic to your website.

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Edho Pratama on Unsplash

Involving the Community:

Now that you have your internal links and keywords sorted out, it’s time to start reaching out to your community. Social media management is an important aspect of traffic-driving and, if done right, can mean a drastic uptick in website visits.

Managing a social media community is all about engagement, transparency, and prompt addressing of issues. This means talking to your customers through social media, whether it’s by commenting on their posts, replying to tags, or through instant messenger. For the latter, bots exist to address the most common concerns, but it’s always good to be on hand for any questions that you might not have programmed your chatbots to answer.

But, don’t limit yourself to social media! Find out which online forums your community hangs out in and start cultivating a positive image of yourself by posting value-adding content that isn’t spammy or kitschy. Just stick to forum guidelines and you should be okay.

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William Iven on Unsplash

Build Those Links:

Speaking of community, it’s a good idea to start link building. Basically, link building is getting an external website (usually blogs) to host your content on their site with a hyperlink that can direct visitors back to your website. Simple, right? Well, yes and no.

Link building is a very effective way of driving traffic, if you do it properly. What is proper link building? It’s creating great, organic content that other website owners will have no problem hosting. What’s important is that this happens naturally, with no exchange of any kind of resources, whether monetary, favors, or even the website owner’s links. This is because Google hates it when you try to manipulate your page ranks in a non-organic way.

But not to worry: there are plenty of legitimate link building service providers who can help you build your links in a natural way for maximum traffic driving.

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DiggityMarketing on Pixabay

Boost your traffic with the tips above and watch your website begin to blossom!

Featured Image By: Carlos Muza at Unsplash

Giving Your Customers Faith In Your Online Business

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Giving Your Customers Faith In Your Online Business

What’s a business worth if it’s not trusted by its customers? Nothing!

These days, online businesses are everywhere and you’ll find everything being sold. From crazy unique clothing pieces to hand-crafted wooden miniatures, you can purchase virtually anything from the internet and there are so many small businesses that you probably won’t be able to remember all of them. Because of this, it’s actually very difficult to build a brand that customers will come back to time and time again.

Thankfully, there are a couple of solid strategies that can help you improve your reputation and build your customer’s faith in your business. In this article, we’re going to discuss three of those methods so that you can get a better understanding of how to appeal to your audience and get their trust:

Make sure your website meets all the security regulations and standards:

Online security is a huge issue now, especially with hackers running rampant and leaking everything from credit card information to selling private celebrity photographs on the dark web. As a result, it’s vital that you get protection for your business from Jumio and other specialist firms that can help you design a safe and secured online website. In addition, you should always rely on eCommerce platforms with a good reputation so that if you ever come across a fraudulent transaction, you can deal with it immediately and effectively so that it doesn’t ruin your business or cause it to collapse.

As long as you follow all of the relevant regulations and standards, you’ll find that your customers will trust you more because you’ve gone the extra mile to ensure that they can feel safe when giving you their bank card information to make purchases.

Focus on offering good customer support to each and every customer without exception:

We’ve probably all experienced the “joys” of poor customer support. Whether it’s outsourced to another country or if we get put in touch with a clueless operative on the other end, it’s never a pleasant experience to be subjected to terrible customer support.

Every business should focus on having a solid customer support structure so that they can better serve their customers. Make sure you have several points of contact such as social media handles, emails, and phone numbers, and make sure they’re manned so that if your customers do want to get in touch, they can.

Be truthful about any errors or problems that you encounter:

Although your customers expect you to deliver their products and services on time, there’s undoubtedly going to be a couple of situations in which you can’t deliver on your promises. During situations like this, it’s vital that you speak to your customers and tell them the truth so that you don’t lie to them and create suspicion that you could be abusing their trust in you.

Aim to deal with the situation as quickly as possible. It could be a late delivery because you forgot to post an item or it could be a problem caused by miscommunication by one of your sales representatives. Whatever the situation is, be truthful about it to the customer if they ask and do whatever you can to compensate them.

Running an online business requires the smarts and customer service skills, combine the two and your customers will always have faith in your enterprise.

Building Brand Awareness With A Killer Video

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Building Brand Awareness With A Killer Video

A brand isn’t just an advert on TV or logo. It runs deeper than that, because successful brands connect with the audience on another level. Customers and consumers see the ones that they love and opt for them every single time. It’s called brand loyalty and it’s something businesses aspire to on a daily basis. So, it isn’t enough for you to aim for an audience with a novelty idea. Weird works, but it’s a short-term solution.

Long-term is where the future of the brand building is at today. Get them on the hook for the foreseeable future and the business will have a sustainable source of revenue. In a world dominated by social media and the internet, there is no better way than to create a video. Not only is it fun and engaging, but it is interactive, too, so customers feel as if they are apart of the clique.

But, before you hire a camera and develop a script, there are things to understand first, mainly, videos aren’t a sure-thing. For it to work, it has to be enjoyable, good-looking, and add value. Here are the ways to hit your brief:

Research The Audience:

It goes without saying, but videos should be marketed towards a particular demographic. In the same way you’d aim for an audience with SEO, PPC, etc., the video should hit a specific group. Remember that this is the most important part, because the research will determine the type of video that the company creates. Now, let’s move onto the issues which aren’t as obvious.

Introduce Oneself/Be The Lead Actor:

You don’t want to use the power you have and award yourself the number one position? How commendable of you; however, it’s a mistake. In the future, it’s more logical and humble to hire actors to represent the brand. Let’s face facts and admit that professionally trained thespians are better in the role. Still, it’s vital that the company and the brand introduce themselves in the very beginning. What is it? What is it looking to do? Who are the people behind the mask? These questions are important to answer as they break the ice and instill trust in equal measure. When customers can put a face to a name, they are less worried about scams and online purchases. A company profile vid is a perfect way to kick-start a corporate marketing plan whether people know who you are or are newcomers.

 

Be Dramatic:

Okay, so you’re no Ridley Scott or Steven Spielberg and the video isn’t going to be nominated for an award. Because you’re an amateur, it’s easy to take the route most traveled and neglect all of the things that go into being a director. For instance, terms such as artistic integrity aren’t on your radar. However, everyone should tap into their creative side no matter how pretentious it seems as it sets the mood. Using music is a prime indicator of tension and atmosphere because the tune builds and grips the audience. Check out The Tune Peddler for royalty-free songs as well as Incompetech. Like everything creative, a video needs a theme which runs throughout as well as a plan of attack. Over to you, Scorsese.

Answer FAQs:

Feedback is vital, as it gives you an insight into the mind of the target base. With this invaluable info, the business can tweak or develop new measures to generate leads. Asking people on the street for advice is played out and annoying, yet consumers love to post in the comments section at the end of a mini-production. Take a look at YouTube if you are a non-believer. Don’t gloss over the reviews and feedback that watchers leave, even if it’s mostly garbage. There will be things in there that are like gold dust and can help. Plus, people will ask questions. To show that you care and to interact with the audience, be sure to post a response. Something quick and simple can go a long way with viewers.

Promote Online For Free:

The video is ready and you are going to post it on the firm’s site. Great, but what’s the plan going forward? Your website or blog is simply one cog in a large machine that is the industry. To compete with rivals and increase your market share, the company has to raise awareness across the internet. A digital presence is essential, and a video is an excellent way to build on the foundations. By posting on Facebook and Instagram, and tweeting a link on Twitter, you can include all of the business’s followers. Also, by uploading to YouTube, the video may receive a chunk of the host’s traffic. One percent of a couple of billion is plenty for a small business with big ideas.

The internet is an amazing tool. Be sure to use it well while promoting your video and business!

Upgrade Your Evenings In With These Netflix Hacks

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Upgrade Your Evenings In With These Netflix Hacks

Thanks to Netflix, nights in have gotten so much better. We now have a lot more options when it comes to finding TV shows and movies to watch. What’s even better is that it doesn’t cost anywhere near as much as a Sky TV package. Viewing some of the best movies and shows has never been so cheap! But did you know that your streaming could be so much better by using just a few simple hacks? Read on to find out more!

Upgrade Your Internet:

First things first, it is worth taking a look at your current internet package. If you are paying for just the basic package, it really is worth upgrading. That’s because your internet probably won’t be fast enough for top-quality streaming. It could make everything that you try and watch freeze or load really slowly. Not only that, but the picture quality probably won’t be fantastic. So, buy some faster broadband, and you will notice a big difference in the quality of your streaming. If you do decide to look at some different internet service plans, make sure you shop around. That way, you can be sure you are getting the best value for your money!

Download Movies And Shows For Offline Viewing:

Power cuts might be very rare these days, but it’s always better to be safe than sorry! After all, you never know when the next big storm might hit your home. And you don’t want to be left without power and things to watch on TV! So, download some shows and movies onto your tablet devices for those times tht you need to watch something offline. This is also a great idea for long journeys, too. Just give your kids your smartphone with a film downloaded onto it and you won’t hear a peep from them throughout the entire trip!

Add Another Subscription For Even More Choice:

Netflix has some really great choices, but let’s face it. It doesn’t have everything, does it? For instance, there are still a few of last year’s Oscar-nominated films that still aren’t on the streaming platform. So, it could be worth adding an extra subscription service, such as Amazon Prime or Now TV. That way, you can improve your choices and you will never run out of things to watch.

Remove Your Guilty Pleasures From Your History:

Your viewing history will help the Netflix algorithm figure out suggestions for you. Unfortunately, one badly chosen movie or TV show will ruin your algorithm and it could start recommending you a load of old rubbish! Thankfully, you can delete your history. And that also comes in handy if you have a fondness for watching guilty pleasures, such as romcoms. You can remove them so no one else will know what you’ve been watching!

Ready to take your Netflix viewing to a whole new level? Well, you can do just that with all of the great hacks above. Movie night, anyone?

Featured Image By: Pexels

Technology – The Secret Ingredient Of Success

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Technology – The Secret Ingredient Of Success

More and more businesses are relying on technology to make their operations more, well, awesome, efficient, productive, secure, and profitable. The big problem is keeping up with the Lewis Hamilton paced world of advancing tech, which is complicated further by the fact that business leaders, like you, already have their hands full with the other tasks that keep their company in the here and now.

Luckily for you, we have taken the time to cast a rather glorious spotlight on exactly which areas of your business can be greatly improved by the introduction of the right technology. What’s more, we’re not going to waste any more of your time getting to the point:

Mobile Is The Number One Must-Have: For all of the different technology that there is out there, none has crashed into our lives like a New Year’s Eve fireworks display more than the mobile. Last year alone, more than six billion people tuned into a mobile device. Of course, this is quite a big entity in its own right, so to narrow it down a bit more, the areas you need to concentrate on are having a responsive website, a well-tested app, and mobile payment capabilities to keep your company in check with the tech savvy.

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 Off the subject, but I like that bag!

It’s Time To Automate Your Marketing: In a world where time is the most valuable commodity and marketing is the number one way to grow your business, being able to combine the two is becoming increasingly important. Not only this, but they will also dent your need to hire another costly marketing agency-slash-executive. The major benefits on the efficiency front come in the form of lead generation, segmented messages, tailored responses based on actions, and their seamless integration with CRM platforms.

Nothing Is More Important Than Security: Making sure that your business is safe and secure falls into the category of “Pretty Darn Important” for a plethora of reasons. There is the trust you give to your customers, the peace of mind you give to your clients, the reputation you need to protect and, of course, your profit margin. In terms of technology, we recommend you look for a home surveillance camera for sale, something that will let you monitor your physical space and employees from your mobile and not just online threats. That said, the advancements in tech have also made it easier to protect your email accounts, bolster your firewall, and secure both your wireless network and your browsers.

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 Hands up for security!!

Call In The Collaboration Tools: There are a thousand reasons why you need to adapt to the remote world in which we live; reasons that range from attracting top talent to keeping business overheads down. However, in order to make remote working a viable option, you need to invest in the best collaboration tools. Sure, this may not be much of an issue now, but it is projected that over 60% of workers will work remotely by 2022. The platform we are loving at the moment is Google Team. It offers real-time collaboration on a virtual chat-based work space that is designed to make collaboration more accessible and efficient. Music to your ears, huh?

The world of technology is fast paced and constantly changing, and it is up to you as a business leader to keep on top of the ball so that you can keep your company at the top of the ranks.

Featured Image By: Pexels

5 Important Considerations Before You Sign Up For That Online Course

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5 Important Considerations Before You Sign Up For That Online Course

Are you thinking of signing up for an online course? Maybe you have your eye on one already, or you just think that this would be a good option for you instead of going to night school or taking a part time course. Online courses can be a brilliant option for certain people, but they aren’t right for everybody. Here are 5 important considerations you need to make before you sign up:

Will You Get Support?

You don’t want to sign up for an online course only to be left completely in the lurch when it comes to asking questions. You don’t necessarily need direct contact with the person who created the course. A simple forum, speaking with other students could be a great way to clear up any confusion that you have about the work ahead of you. In some cases, you may get direct support with the course creator to ensure that you get the most out of the course. Make sure that you know what the support is like before you sign up.

Do You Get A Real Qualification?

Some online courses can give you great information, but you don’t actually get a real qualification at the end of it. Consider whether you need a real qualification. If it isn’t important, then it won’t matter so much. However, if it is, you need to make sure that the qualification is legitimate and that you can do something with it afterwards. Doing an online hospitality degree is a popular option, as you get a real qualification once the course is over.

Will This Bring Value That You Can’t Find Elsewhere Online?

The internet is vast and full of resources that just about anybody can use to learn to do anything. Some resources are more in depth than others. Once you’ve found a course, you need to consider whether this will bring value that you can’t find elsewhere online. For instance, if you want to learn how to build websites, this isn’t information you necessarily need to pay for. You can learn this using YouYube videos and other resources, and by practicing yourself. It’s not something that you need a qualification for to be good at, although you will need to make sure you’re good at it to make money from it!

How Well Do You Learn In Your Own Time?

Some people just aren’t good at learning in their own time. They like to watch TV, read a book, relax…they just can’t find the time to sit down and do the course they’ve bought. If they have the course forever, it often gets put off until they realize that they bought it years ago. If you’re a person who can motivate yourself, then this could be a great option. If not, you may be better off signing up for a night course!

Is It Good Value For Money?

Courses can vary wildly in price all over the internet. A cheap course doesn’t mean it’s bad and an expensive course doesn’t mean it’s good. You need to be sure you’re getting value for money, whatever your budget is!

Ready, get set, learn…online!

Featured Image By: Flickr