Tag Archives: internet

Building Brand Awareness With A Killer Video

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Building Brand Awareness With A Killer Video

A brand isn’t just an advert on TV or logo. It runs deeper than that, because successful brands connect with the audience on another level. Customers and consumers see the ones that they love and opt for them every single time. It’s called brand loyalty and it’s something businesses aspire to on a daily basis. So, it isn’t enough for you to aim for an audience with a novelty idea. Weird works, but it’s a short-term solution.

Long-term is where the future of the brand building is at today. Get them on the hook for the foreseeable future and the business will have a sustainable source of revenue. In a world dominated by social media and the internet, there is no better way than to create a video. Not only is it fun and engaging, but it is interactive, too, so customers feel as if they are apart of the clique.

But, before you hire a camera and develop a script, there are things to understand first, mainly, videos aren’t a sure-thing. For it to work, it has to be enjoyable, good-looking, and add value. Here are the ways to hit your brief:

Research The Audience:

It goes without saying, but videos should be marketed towards a particular demographic. In the same way you’d aim for an audience with SEO, PPC, etc., the video should hit a specific group. Remember that this is the most important part, because the research will determine the type of video that the company creates. Now, let’s move onto the issues which aren’t as obvious.

Introduce Oneself/Be The Lead Actor:

You don’t want to use the power you have and award yourself the number one position? How commendable of you; however, it’s a mistake. In the future, it’s more logical and humble to hire actors to represent the brand. Let’s face facts and admit that professionally trained thespians are better in the role. Still, it’s vital that the company and the brand introduce themselves in the very beginning. What is it? What is it looking to do? Who are the people behind the mask? These questions are important to answer as they break the ice and instill trust in equal measure. When customers can put a face to a name, they are less worried about scams and online purchases. A company profile vid is a perfect way to kick-start a corporate marketing plan whether people know who you are or are newcomers.

 

Be Dramatic:

Okay, so you’re no Ridley Scott or Steven Spielberg and the video isn’t going to be nominated for an award. Because you’re an amateur, it’s easy to take the route most traveled and neglect all of the things that go into being a director. For instance, terms such as artistic integrity aren’t on your radar. However, everyone should tap into their creative side no matter how pretentious it seems as it sets the mood. Using music is a prime indicator of tension and atmosphere because the tune builds and grips the audience. Check out The Tune Peddler for royalty-free songs as well as Incompetech. Like everything creative, a video needs a theme which runs throughout as well as a plan of attack. Over to you, Scorsese.

Answer FAQs:

Feedback is vital, as it gives you an insight into the mind of the target base. With this invaluable info, the business can tweak or develop new measures to generate leads. Asking people on the street for advice is played out and annoying, yet consumers love to post in the comments section at the end of a mini-production. Take a look at YouTube if you are a non-believer. Don’t gloss over the reviews and feedback that watchers leave, even if it’s mostly garbage. There will be things in there that are like gold dust and can help. Plus, people will ask questions. To show that you care and to interact with the audience, be sure to post a response. Something quick and simple can go a long way with viewers.

Promote Online For Free:

The video is ready and you are going to post it on the firm’s site. Great, but what’s the plan going forward? Your website or blog is simply one cog in a large machine that is the industry. To compete with rivals and increase your market share, the company has to raise awareness across the internet. A digital presence is essential, and a video is an excellent way to build on the foundations. By posting on Facebook and Instagram, and tweeting a link on Twitter, you can include all of the business’s followers. Also, by uploading to YouTube, the video may receive a chunk of the host’s traffic. One percent of a couple of billion is plenty for a small business with big ideas.

The internet is an amazing tool. Be sure to use it well while promoting your video and business!

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Upgrade Your Evenings In With These Netflix Hacks

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Upgrade Your Evenings In With These Netflix Hacks

Thanks to Netflix, nights in have gotten so much better. We now have a lot more options when it comes to finding TV shows and movies to watch. What’s even better is that it doesn’t cost anywhere near as much as a Sky TV package. Viewing some of the best movies and shows has never been so cheap! But did you know that your streaming could be so much better by using just a few simple hacks? Read on to find out more!

Upgrade Your Internet:

First things first, it is worth taking a look at your current internet package. If you are paying for just the basic package, it really is worth upgrading. That’s because your internet probably won’t be fast enough for top-quality streaming. It could make everything that you try and watch freeze or load really slowly. Not only that, but the picture quality probably won’t be fantastic. So, buy some faster broadband, and you will notice a big difference in the quality of your streaming. If you do decide to look at some different internet service plans, make sure you shop around. That way, you can be sure you are getting the best value for your money!

Download Movies And Shows For Offline Viewing:

Power cuts might be very rare these days, but it’s always better to be safe than sorry! After all, you never know when the next big storm might hit your home. And you don’t want to be left without power and things to watch on TV! So, download some shows and movies onto your tablet devices for those times tht you need to watch something offline. This is also a great idea for long journeys, too. Just give your kids your smartphone with a film downloaded onto it and you won’t hear a peep from them throughout the entire trip!

Add Another Subscription For Even More Choice:

Netflix has some really great choices, but let’s face it. It doesn’t have everything, does it? For instance, there are still a few of last year’s Oscar-nominated films that still aren’t on the streaming platform. So, it could be worth adding an extra subscription service, such as Amazon Prime or Now TV. That way, you can improve your choices and you will never run out of things to watch.

Remove Your Guilty Pleasures From Your History:

Your viewing history will help the Netflix algorithm figure out suggestions for you. Unfortunately, one badly chosen movie or TV show will ruin your algorithm and it could start recommending you a load of old rubbish! Thankfully, you can delete your history. And that also comes in handy if you have a fondness for watching guilty pleasures, such as romcoms. You can remove them so no one else will know what you’ve been watching!

Ready to take your Netflix viewing to a whole new level? Well, you can do just that with all of the great hacks above. Movie night, anyone?

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Technology – The Secret Ingredient Of Success

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Technology – The Secret Ingredient Of Success

More and more businesses are relying on technology to make their operations more, well, awesome, efficient, productive, secure, and profitable. The big problem is keeping up with the Lewis Hamilton paced world of advancing tech, which is complicated further by the fact that business leaders, like you, already have their hands full with the other tasks that keep their company in the here and now.

Luckily for you, we have taken the time to cast a rather glorious spotlight on exactly which areas of your business can be greatly improved by the introduction of the right technology. What’s more, we’re not going to waste any more of your time getting to the point:

Mobile Is The Number One Must-Have: For all of the different technology that there is out there, none has crashed into our lives like a New Year’s Eve fireworks display more than the mobile. Last year alone, more than six billion people tuned into a mobile device. Of course, this is quite a big entity in its own right, so to narrow it down a bit more, the areas you need to concentrate on are having a responsive website, a well-tested app, and mobile payment capabilities to keep your company in check with the tech savvy.

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 Off the subject, but I like that bag!

It’s Time To Automate Your Marketing: In a world where time is the most valuable commodity and marketing is the number one way to grow your business, being able to combine the two is becoming increasingly important. Not only this, but they will also dent your need to hire another costly marketing agency-slash-executive. The major benefits on the efficiency front come in the form of lead generation, segmented messages, tailored responses based on actions, and their seamless integration with CRM platforms.

Nothing Is More Important Than Security: Making sure that your business is safe and secure falls into the category of “Pretty Darn Important” for a plethora of reasons. There is the trust you give to your customers, the peace of mind you give to your clients, the reputation you need to protect and, of course, your profit margin. In terms of technology, we recommend you look for a home surveillance camera for sale, something that will let you monitor your physical space and employees from your mobile and not just online threats. That said, the advancements in tech have also made it easier to protect your email accounts, bolster your firewall, and secure both your wireless network and your browsers.

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 Hands up for security!!

Call In The Collaboration Tools: There are a thousand reasons why you need to adapt to the remote world in which we live; reasons that range from attracting top talent to keeping business overheads down. However, in order to make remote working a viable option, you need to invest in the best collaboration tools. Sure, this may not be much of an issue now, but it is projected that over 60% of workers will work remotely by 2022. The platform we are loving at the moment is Google Team. It offers real-time collaboration on a virtual chat-based work space that is designed to make collaboration more accessible and efficient. Music to your ears, huh?

The world of technology is fast paced and constantly changing, and it is up to you as a business leader to keep on top of the ball so that you can keep your company at the top of the ranks.

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5 Important Considerations Before You Sign Up For That Online Course

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5 Important Considerations Before You Sign Up For That Online Course

Are you thinking of signing up for an online course? Maybe you have your eye on one already, or you just think that this would be a good option for you instead of going to night school or taking a part time course. Online courses can be a brilliant option for certain people, but they aren’t right for everybody. Here are 5 important considerations you need to make before you sign up:

Will You Get Support?

You don’t want to sign up for an online course only to be left completely in the lurch when it comes to asking questions. You don’t necessarily need direct contact with the person who created the course. A simple forum, speaking with other students could be a great way to clear up any confusion that you have about the work ahead of you. In some cases, you may get direct support with the course creator to ensure that you get the most out of the course. Make sure that you know what the support is like before you sign up.

Do You Get A Real Qualification?

Some online courses can give you great information, but you don’t actually get a real qualification at the end of it. Consider whether you need a real qualification. If it isn’t important, then it won’t matter so much. However, if it is, you need to make sure that the qualification is legitimate and that you can do something with it afterwards. Doing an online hospitality degree is a popular option, as you get a real qualification once the course is over.

Will This Bring Value That You Can’t Find Elsewhere Online?

The internet is vast and full of resources that just about anybody can use to learn to do anything. Some resources are more in depth than others. Once you’ve found a course, you need to consider whether this will bring value that you can’t find elsewhere online. For instance, if you want to learn how to build websites, this isn’t information you necessarily need to pay for. You can learn this using YouYube videos and other resources, and by practicing yourself. It’s not something that you need a qualification for to be good at, although you will need to make sure you’re good at it to make money from it!

How Well Do You Learn In Your Own Time?

Some people just aren’t good at learning in their own time. They like to watch TV, read a book, relax…they just can’t find the time to sit down and do the course they’ve bought. If they have the course forever, it often gets put off until they realize that they bought it years ago. If you’re a person who can motivate yourself, then this could be a great option. If not, you may be better off signing up for a night course!

Is It Good Value For Money?

Courses can vary wildly in price all over the internet. A cheap course doesn’t mean it’s bad and an expensive course doesn’t mean it’s good. You need to be sure you’re getting value for money, whatever your budget is!

Ready, get set, learn…online!

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5 Gadgets That Can Make Your Life Easier

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Hi everyone and happy weekend! This post is compliments of my friend, Amelia, from thetrustcompass. In a world full of gizmos and gadgets, this article is dedicated to helping you pick out the best new toys possible to make your day to day life a total breeze. Check out Amelia’s author bio and then read on for the latest in the technology that you need ASAP:

Hello, Amelia here from thetrustcompass.com! I am a technology expert and have experience writing for several websites. When it comes to anything technology related, Thetrustcompass is your one stop destination. It has useful posts on a wide range of topics and detailed reviews of products related to technology, outdoor games, and health to help buyers make informed choices and spend their money wisely.

5 Gadgets That Can Make Your Life Easier

Today, more than ever, we are highly dependent on tech gadgets to help us run our life, and luckily, more and more smart products are doing just that. They connect to our phone, so we can operate them remotely, which gives us more time to focus on chores that need winding, or grab a few more minutes of rest and recuperation.

But do all gadgets truly uncomplicate our lives? Yes, cutting-edge phones and 4K TVs are worth drooling over, but are very heavy on the wallet, too. A fitness tracker might help us live healthier, but being constantly nagged by a device isn’t very zen. A drone might aid in capturing some beautiful angles, but only if you’re adept at not crashing it. A smartphone might let you communicate with anyone in the world, but too much social media can be pervasive and pesky. State-of-the-art VR kits and the best 3D pens are taking innovation to a new level, but a good gadget should not only be solving the problem, but also making life easier.

The best tech devices are ones that make some part of our day easier, whether it’s getting ready for work, cooking a meal, sticking to our walks, or just catching the morning news. There are devices that make all of this possible with no more effort on our part than setting up an accompanying app. Below, we’ve rounded up a few gadgets that can add to our day, but don’t demand much in return and none of them will wind up being ‘another thing to worry about’.

1 – Amazon Echo Dot

The Amazon Echo Dot is a hands-free, Bluetooth speaker that can be operated with voice commands. The Dot can be synced with your wireless router and all of your smart devices including Nest and Samsung SmartThings, as well as other wirelessly controlled lights, fans, and sprinklers. You can tell the Dot to “play my music” to stream Prime Music, Spotify, or IHeartRadio through the device, your headphones, or Bluetooth speakers. The Dot will tell you how bad the traffic is, what weather can be expected, and list movie show timings. You can ask the Dot to tell you headlines from sources like NPR, CNN, Bloomberg, and Discovery News while you’re getting dressed, so that you know the latest buzz before you leave the door in the morning. These features help make everyday tasks a little easier. Tring! That’s your Dot reminding you to take that cake out of the oven- it works as an alarm clock, too.

2 – The Universal Switch

With dozens of tech gadgets buzzing in our instant environment, what if we had one super ‘switch of all switches’ that could turn on or off all electrical activity in a second, at our will, and without us getting off the couch?  Enter The Belkin WeMo Insight Switch! This Switch is a standard plug, but on steroids! It plugs into an existing AC outlet, connects to your WiFi network, and then lets you turn on or off whatever is plugged into the outlets, through its app- a lamp, fan, space heater, or what have you. If you suspect a device is using too much energy, you could have it automatically shut down once it hits a certain cost for the day. It even works with Amazon Echo, which is super convenient.

3 – Power Bank

Picture these scenarios: You’re hiking on top of a mountain, taking panoramic shots of the scenic sights, and as you reach the summit, your phone decides it’s time to play dead. Or you’re trying to drive with your phone’s GPS app, and your phone decides to leave you hanging. Chances are, you’ve probably been in a situation where your phone has died at the most inopportune time. That’s why, a portable battery charger, or Power Bank is something that you should definitely invest into. It gives you the freedom and power to power up to three dead devices while you’re out and about and not near a power source. These power banks are small and super-easy to carry. The next time your phone dies before you can call that cab home, you know what you have to do.

4 – Tile

If you’re forgetful or have too many gizmos to keep track of, the Tile Mate is made for you. This little gadget is designed to loop onto or attach to, well, just about anything else you own. Once attached, the tracker sends location data to an app on your phone. If you don’t know where you put your keys, you can send the Tile Mate command to ring. The diminutive Bluetooth tracker can talk with (and remotely ring) your phone from over 100 feet away, telling you exactly where you left your particular item. If you’re worried you might lose something valuable, throw a Tile on it.

5 – Google Chromecast

The Google Chromecast is one of the best ways to use your regular TV as a smart device. The small, circular device plugs into an HDMI port on your television. Once there and connected to your Wireless internet, it can stream a heady range of entertainment apps, such as Netflix, Go, Hulu, and HBO. Just plug it in, pair it with your phone, tap your app’s Cast button, and enjoy. The $35 price-sticker doesn’t hurt, either. If you’ve ever wanted to smarten up your speakers, the Chromecast Audio is just as simple to use. Chromecast comes with thousands of apps and more than 30 million songs and radio stations. Better yet, it includes a mirroring feature so you can beam what’s on your Android phone to the TV.

Get yourself equipped with these smart gadgets and make your life a walk in the park!

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^^^ Thank you again to Amelia for updating my readers on the latest and greatest technology that’s on the market! What is one gadget that you can’t live without? Do you think you could handle a day without your smartphone? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Going Local: Enjoying Where You Live

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Going Local: Enjoying Where You Live

We are probably all a little guilty of spending too much time in our homes or venturing far away when we want to enjoy a little social time. It’s crazy to think that we choose to live somewhere because we love a location and then spend a majority of our time enjoying other places, instead!

Getting to know your area is great fun and brilliant for increasing your social circle, support unit, and even living a healthier lifestyle both physically and mentally. A great place to start is getting online and researching the history and culture of your home town and surrounding area. What is it famous for? Did any celebrities live here? What are the restaurants like? Getting an understanding through research can help introduce you to things you didn’t even know existed right on your doorstep.

The best way to understand a place, though, is to get involved with the community. You will probably have a local church, shop, or park with a variety of events happening and it is here that you will meet the experts on local knowledge. Getting out and meeting other parents will help you find out what activities you have within walking distance of your front door, it will also help your children and gives you the chance to spend quality time with your friends. Heading to the local bar is great for adults who want to know more about the services in the areas. Most small towns love to advertise other small businesses and will have attended all kinds of networking events with the owners. So get to chatting and find out what is on offer!

Taking long trips to the larger supermarkets is pretty time consuming. You can use the internet to find out what shops you have in your area. From seeking out a local green grocer to sticking donuts near me in your search engine, you’ll be surprised what you can buy locally to save you time and support local companies. Of course you will also have restaurants near you, too. The internet has loads of review sites to let you share feedback with other customers, although the best way to find out what the local buzz is is to hit the streets and eat. Try everything, one person’s bad experience may not reflect your own. Plus, you have the added benefit of not needing to drive, so you can enjoy a couple of drinks with your dinner!

Your local services such as the police and fire station are good things to know and if you have young children, they can offer a fun day visit. What kid doesn’t enjoy putting on a fire hat and watching people slide down poles? It’s also likely that you have some form of library even if it is a mobile library. Make the most of these services and support them where ever you can. More customers means better demand and you will see your area staying alive with shops and activities. If you lose them, then property values will decrease and your dream home may not be worth as much as you need it to be!

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Having A Movie Night? Make It Simple

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Having A Movie Night? Make It Simple

Okay, so everything has gone to plan. The friends you have invited over have said yes, the pizzas have been ordered, the snacks are ready to go, your place looks presentable – like it always does – and the children have been put to bed. You are looking forward to a movie night with your friends who you haven’t had a chance to catch up with properly for weeks. It is only then that you realize you haven’t got the movies ready and worse still, nothing to even put DVDs into. Your laptop is in for repair, and you don’t own a DVD player. You start to panic but then, you realize it can be sorted out quickly. Disaster averted.

It is now really simple and easy to watch movies on your TV through your smartphone, if you have the right equipment. All you have got to do is open up MovieBox on your phone, connect to the Wi-Fi and connect with your DNLA television. Select your movie or movies and then sit back, relax, and enjoy the film. This also means that it’s much easier to find your children’s favorite TV shows, so you can have a moment to yourself while they are engrossed in the latest kids show. You also haven’t got to worry about irritating breaks in the film, as you would when watching a film on a TV channel, so you and your friends can completely enjoy the movie without an advert coming up to steal your concentration.

The ability and magnitude of the internet is now the norm. We can order food, search for the latest breaking news and the live score in the sports game, video chat with family living far away, and even turn the heating at home on or off when we are out and about. It is satisfying to know that our children will grow up in a fast paced world, knowing and growing up with the internet. A lot of us had to educate ourselves about the web when it first started to come to the fore of the masses, and some of us are still learning the basic tools of how and why we should use the internet.

Say, for example, if you really need to go grocery shopping but you can’t leave the house as you have a delivery arriving at an unspecified time. All you have got to do is an online shopping order from a supermarket and your shopping can be delivered to your door on the same day. So, while waiting for that delivery, you can do the cleaning chores before the children get home from school, cook dinner, and surprise them with treats that were delivered just before they arrived home.

Even if you are not a fan of the internet, it is hard to deny that it takes a lot of pressure off of us in terms of getting things done. You can do three, four, five things all at one, with the mere click of a button and your ability to use the world wide web.

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