Tag Archives: world wide web

Building Brand Awareness With A Killer Video

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Building Brand Awareness With A Killer Video

A brand isn’t just an advert on TV or logo. It runs deeper than that, because successful brands connect with the audience on another level. Customers and consumers see the ones that they love and opt for them every single time. It’s called brand loyalty and it’s something businesses aspire to on a daily basis. So, it isn’t enough for you to aim for an audience with a novelty idea. Weird works, but it’s a short-term solution.

Long-term is where the future of the brand building is at today. Get them on the hook for the foreseeable future and the business will have a sustainable source of revenue. In a world dominated by social media and the internet, there is no better way than to create a video. Not only is it fun and engaging, but it is interactive, too, so customers feel as if they are apart of the clique.

But, before you hire a camera and develop a script, there are things to understand first, mainly, videos aren’t a sure-thing. For it to work, it has to be enjoyable, good-looking, and add value. Here are the ways to hit your brief:

Research The Audience:

It goes without saying, but videos should be marketed towards a particular demographic. In the same way you’d aim for an audience with SEO, PPC, etc., the video should hit a specific group. Remember that this is the most important part, because the research will determine the type of video that the company creates. Now, let’s move onto the issues which aren’t as obvious.

Introduce Oneself/Be The Lead Actor:

You don’t want to use the power you have and award yourself the number one position? How commendable of you; however, it’s a mistake. In the future, it’s more logical and humble to hire actors to represent the brand. Let’s face facts and admit that professionally trained thespians are better in the role. Still, it’s vital that the company and the brand introduce themselves in the very beginning. What is it? What is it looking to do? Who are the people behind the mask? These questions are important to answer as they break the ice and instill trust in equal measure. When customers can put a face to a name, they are less worried about scams and online purchases. A company profile vid is a perfect way to kick-start a corporate marketing plan whether people know who you are or are newcomers.

 

Be Dramatic:

Okay, so you’re no Ridley Scott or Steven Spielberg and the video isn’t going to be nominated for an award. Because you’re an amateur, it’s easy to take the route most traveled and neglect all of the things that go into being a director. For instance, terms such as artistic integrity aren’t on your radar. However, everyone should tap into their creative side no matter how pretentious it seems as it sets the mood. Using music is a prime indicator of tension and atmosphere because the tune builds and grips the audience. Check out The Tune Peddler for royalty-free songs as well as Incompetech. Like everything creative, a video needs a theme which runs throughout as well as a plan of attack. Over to you, Scorsese.

Answer FAQs:

Feedback is vital, as it gives you an insight into the mind of the target base. With this invaluable info, the business can tweak or develop new measures to generate leads. Asking people on the street for advice is played out and annoying, yet consumers love to post in the comments section at the end of a mini-production. Take a look at YouTube if you are a non-believer. Don’t gloss over the reviews and feedback that watchers leave, even if it’s mostly garbage. There will be things in there that are like gold dust and can help. Plus, people will ask questions. To show that you care and to interact with the audience, be sure to post a response. Something quick and simple can go a long way with viewers.

Promote Online For Free:

The video is ready and you are going to post it on the firm’s site. Great, but what’s the plan going forward? Your website or blog is simply one cog in a large machine that is the industry. To compete with rivals and increase your market share, the company has to raise awareness across the internet. A digital presence is essential, and a video is an excellent way to build on the foundations. By posting on Facebook and Instagram, and tweeting a link on Twitter, you can include all of the business’s followers. Also, by uploading to YouTube, the video may receive a chunk of the host’s traffic. One percent of a couple of billion is plenty for a small business with big ideas.

The internet is an amazing tool. Be sure to use it well while promoting your video and business!

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Why Is Building A Strong Brand Important?

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Why Is Building A Strong Brand Important?

When it comes to branding, there are quite a few reasons why it makes sense to devote resources toward a strong portrayal of operations. Good branding will make your business more profitable, collaterally remunerating you for the cost of implementation. The following are five considerable points that can help put this reality into perspective:

  • Reputation Expansion
  • Investment
  • Conversion
  • Employee Satisfaction
  • Advertisement Stimulation

Reputation Expansion Is Facilitated Via Brand:

When you’ve got a strong brand, that’s going to give you a strong reputation. Think of common brands that you’re familiar with presently. Starbucks. McDonald’s. Nike. Apple. Windows. Google. Amazon. Each of these companies has a solid brand with recognizable logos, slogans, marketing, and products. They have solid reputations.

Your brand can be a “name-brand”, or a “household name” in terms of reputation with the right marketing, PR, and service delivery over time. Design a solid brand that is recognizable, likable, and dependable. This is one of the best ways to build reliable reputation.

A Good Brand Is More Likely To Be Invested In:

Investors are trying to grow their money. If your brand is fledgling and unknown, that doesn’t inspire confidence. You’re a lot less likely to acquire the investment you desire. One solid investor can totally overcome the cost of appropriate branding, so allocate resources toward the deliberate establishment of your brand.

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Strong Brands Convert More New Customers:

When you’re a highly visible, reputed, strong brand with investors, you’re likely to convert more new customers. They will have heard about your brand beforehand, and sometimes will simply be visiting you to see if what they’ve heard is true. A strong brand acts in a marketing capacity.

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Employees Are More Satisfied With A Trusted Brand:

When you’ve got a solid brand, those working for your company are more likely to have a respectful attitude, and consider themselves lucky to be a part of your enterprise. A solid brand actually inspires employees to deliver better work, and to themselves be more dependable. A weak brand is much less likely to inspire that kind of confidence.

Branding Stimulates Advertising:

The right kind of brand will act like an advertisement lightning rod, if you will. This is because successful branding has a definite PR/marketing element to it. You’ve got to attend social events, you’ve got to design materials with your logo and slogan prominently portrayed thereon, and you’ve got to push yourself across the worldwide web.

There are a great deal of diverse techniques characterizing today’s marketing world, and though the web, and particularly social media, is one of the best ways to advertise. However, there’s still a lot to be said for things like merchandise, baubles, trinkets; you get the idea.

If you’ve got your logo and slogan printed on a variety of free merchandise, this can organically help to spread your brand. Certainly you want to build your brand’s online reputation as securely as you build its non-digital persona; but there are things worth doing which affect the real world, and can also be quite lucrative for your business.

There are more options than you might expect out there in the mainstream, and you can even acquire branded marketing goods from non-traditional providers — the Teehive prints your logo on tablecloths, for example; as the site says: “Whether you have a design ready, an idea in mind, or have absolutely no clue what you are envisioning for your custom merchandise[,] our expert designers are here to help you every step of the way.”

A Strong Brand:

The stronger your brand, the more visible it will be. Provided your operation runs with the requisite integrity, professionalism, and output, you’re likely to see your brand attain the strength it needs to survive in a complex, transitioning, unpredictable business environment.

Nail Passion Website Shout Out

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Nail Passion Website Shout Out

Howdy! Okay, so you know how on WordPress you can see the referral links to how someone stumbled upon your blog? It’s super handy and I’m super thankful for it, because a certain special website has brought me TONS of new blog viewers. At the beginning of April, someone linked to lifewithlilred on a website called Nail Passion, which discusses all things real and fake nails.

As you all know, part of the signature Lil Red look is my long, talon acrylics that I am totally obsessed with. And, I guess other people are, too! I want to thank whomever it was that thought my nails were fierce enough to put on the Nail Passion page. It was most flattering and I am so appreciative of all of the new blog viewers that came my way because of it!!

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Who else has a love for all things nail care? Do you wear acrylics or keep your nails natural? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Technology – The Secret Ingredient Of Success

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Technology – The Secret Ingredient Of Success

More and more businesses are relying on technology to make their operations more, well, awesome, efficient, productive, secure, and profitable. The big problem is keeping up with the Lewis Hamilton paced world of advancing tech, which is complicated further by the fact that business leaders, like you, already have their hands full with the other tasks that keep their company in the here and now.

Luckily for you, we have taken the time to cast a rather glorious spotlight on exactly which areas of your business can be greatly improved by the introduction of the right technology. What’s more, we’re not going to waste any more of your time getting to the point:

Mobile Is The Number One Must-Have: For all of the different technology that there is out there, none has crashed into our lives like a New Year’s Eve fireworks display more than the mobile. Last year alone, more than six billion people tuned into a mobile device. Of course, this is quite a big entity in its own right, so to narrow it down a bit more, the areas you need to concentrate on are having a responsive website, a well-tested app, and mobile payment capabilities to keep your company in check with the tech savvy.

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 Off the subject, but I like that bag!

It’s Time To Automate Your Marketing: In a world where time is the most valuable commodity and marketing is the number one way to grow your business, being able to combine the two is becoming increasingly important. Not only this, but they will also dent your need to hire another costly marketing agency-slash-executive. The major benefits on the efficiency front come in the form of lead generation, segmented messages, tailored responses based on actions, and their seamless integration with CRM platforms.

Nothing Is More Important Than Security: Making sure that your business is safe and secure falls into the category of “Pretty Darn Important” for a plethora of reasons. There is the trust you give to your customers, the peace of mind you give to your clients, the reputation you need to protect and, of course, your profit margin. In terms of technology, we recommend you look for a home surveillance camera for sale, something that will let you monitor your physical space and employees from your mobile and not just online threats. That said, the advancements in tech have also made it easier to protect your email accounts, bolster your firewall, and secure both your wireless network and your browsers.

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 Hands up for security!!

Call In The Collaboration Tools: There are a thousand reasons why you need to adapt to the remote world in which we live; reasons that range from attracting top talent to keeping business overheads down. However, in order to make remote working a viable option, you need to invest in the best collaboration tools. Sure, this may not be much of an issue now, but it is projected that over 60% of workers will work remotely by 2022. The platform we are loving at the moment is Google Team. It offers real-time collaboration on a virtual chat-based work space that is designed to make collaboration more accessible and efficient. Music to your ears, huh?

The world of technology is fast paced and constantly changing, and it is up to you as a business leader to keep on top of the ball so that you can keep your company at the top of the ranks.

Featured Image By: Pexels

How Well Do You Know Lil Red?

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How Well Do You Know Lil Red?

Hey everyone and happy Thursday! Lifewithlilred has now been floating around in cyber space for over THREE YEARS now, which is crazy. That means it’s been over three years of almost daily publishing, which means that you guys should know me pretty well by now, right?

WE’RE ABOUT TO FIND OUT:

*Cue the intense music*

In today’s edition of How Well Do You Know Lil Red?, I will be asking eight questions of increasing difficulty. The answers will be posted tomorrow as well as a link to the page of whoever answered the most questions correctly first!

HERE WE GO:

  1. True or False: Lil Red is a vegetarian.
  2. What store do I constantly post about shopping at?
  3. What is my favorite genre of books/movies?
  4. Do I prefer sweet or sour candy?
  5. What type of job did I work before starting college?
  6. Where did I earn my Associate Of Arts degree from?
  7. What kind of animal is my dream pet?
  8. What brand of lipstick do I use?

Lil Red Pro Tip: Need help? The Awards category on my page is a great place to start to find the answers!

How Well Do You Know Lil Red? How well do you think your readers know you? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

5 Important Considerations Before You Sign Up For That Online Course

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5 Important Considerations Before You Sign Up For That Online Course

Are you thinking of signing up for an online course? Maybe you have your eye on one already, or you just think that this would be a good option for you instead of going to night school or taking a part time course. Online courses can be a brilliant option for certain people, but they aren’t right for everybody. Here are 5 important considerations you need to make before you sign up:

Will You Get Support?

You don’t want to sign up for an online course only to be left completely in the lurch when it comes to asking questions. You don’t necessarily need direct contact with the person who created the course. A simple forum, speaking with other students could be a great way to clear up any confusion that you have about the work ahead of you. In some cases, you may get direct support with the course creator to ensure that you get the most out of the course. Make sure that you know what the support is like before you sign up.

Do You Get A Real Qualification?

Some online courses can give you great information, but you don’t actually get a real qualification at the end of it. Consider whether you need a real qualification. If it isn’t important, then it won’t matter so much. However, if it is, you need to make sure that the qualification is legitimate and that you can do something with it afterwards. Doing an online hospitality degree is a popular option, as you get a real qualification once the course is over.

Will This Bring Value That You Can’t Find Elsewhere Online?

The internet is vast and full of resources that just about anybody can use to learn to do anything. Some resources are more in depth than others. Once you’ve found a course, you need to consider whether this will bring value that you can’t find elsewhere online. For instance, if you want to learn how to build websites, this isn’t information you necessarily need to pay for. You can learn this using YouYube videos and other resources, and by practicing yourself. It’s not something that you need a qualification for to be good at, although you will need to make sure you’re good at it to make money from it!

How Well Do You Learn In Your Own Time?

Some people just aren’t good at learning in their own time. They like to watch TV, read a book, relax…they just can’t find the time to sit down and do the course they’ve bought. If they have the course forever, it often gets put off until they realize that they bought it years ago. If you’re a person who can motivate yourself, then this could be a great option. If not, you may be better off signing up for a night course!

Is It Good Value For Money?

Courses can vary wildly in price all over the internet. A cheap course doesn’t mean it’s bad and an expensive course doesn’t mean it’s good. You need to be sure you’re getting value for money, whatever your budget is!

Ready, get set, learn…online!

Featured Image By: Flickr

How Much Money Can You Really Make In Your Spare Time?

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How Much Money Can You Really Make In Your Spare Time?

It is only the very privileged few among us who are able to say that they are happy with their income. For most of us, we can be happy enough – but that doesn’t mean that we wouldn’t accept an additional boost or two if it were to come along. As a result, the industry for providing people with a means of making money “in their spare time” is a booming one. It always has been, to an extent, with catalog sales and the ability to sell products to friends and family. However, there is no doubt that this is an industry that has found its home amidst the wild west of the internet.

Have a quick browse for money making ideas online and your first impression will probably be sheer horror. How can you possibly figure out which one of these is going to work for you? The methods may vary, but many of the options are versions of the same thing. Sites offer points for simple tasks such as completing surveys, watching videos, or playing games. When these points (different sites may call their ‘points’ different names) accrue to a certain level, then you can redeem them for either gift card vouchers or money.

Upon viewing the sums available, a lot of people will wonder if it’s worth it. So maybe it’s time to examine this closer and see if it’s a viable way of bringing in extra cash for you – by examining the pros and cons. Because who doesn’t love a good pros and cons list?!

PRO: You Can Do It When You Want, For As Long As You Want

There’s no boss, there’s no management, there’s no scheduled hours that you have to be present for. You have got complete control of what you do and when you do it. If you don’t need as much extra cash one month, you can give yourself the month off. If you need more, then you can knuckle down that little bit harder. The flexibility makes these sites incredibly attractive.

CON: You Have To Control Your Expectations

The key to making money from these sites is, according to this review, managing your expectations. Don’t think that you’re going to be able to quit your job and work from home in your pajamas all day – it’s not going to happen. You have to have a robust grip on what’s happening and how much money you’re going to earn, or you could find yourself bitterly disappointed. Super bitterly disappointed. Ugh, I love that word.

PRO: You Don’t Have To Qualify

If you wanted to, you could head on over to your computer and start working right now. There’s no interview, no qualification process, nothing of that nature at all. In fact, just being you is all that’s required, especially when it comes to filling out surveys about your opinions.

Taking a survey, perhaps?

CON: The Returns May Not Be Worth It

If you calculate the amount of time you spend on these sites and then factor in your hourly rate, it might not be pleasant reading…Seriously, I have spent a half hour doing a survey that claims to take ten minutes and received a meager fifty cents from it. It was a BITTER disappointment!!

PRO: It’s (Almost) Passive Income

However, you can keep in mind that these tasks can be done while you’re occupied with something else. For sites that allow you to earn points from watching videos, you can just play the videos in the background while you are making your evening meal. The surveys may take more attention, but you can do them from your phone while you’re waiting for the bus. Being able to pick and choose when you participate can be really helpful.

CON: Sites Can Shut Down Unexpectedly

Let’s say you join a site and accrue a huge amount of points. You’re waiting to reach a certain cash out threshold, which will allow you to obtain a voucher to a certain financial value. This is a dangerous way of doing it. These sites don’t owe you anything; if they suddenly fold or go offline, then all of your hard-earned points are going to vanish with them. There’s not a chance that you’ll get them back.

So, be safe and smart with how you use your points. Cash out as soon as you meet the minimum payment threshold, even if you’d get more for your points by hanging on to reach a higher voucher target. It’s better to actually have the money in your hand than relying on the site to keep it safe for you!

PRO: The “Big” Sites Are Well Established, With Users You Can Talk To

If you’re confused about anything that you find regarding the website, you can talk to other users. Most sites will have some kind of forum system or their social media pages will allow users to connect with one another. And, more often than not, there will be someone to explain things further on any questions that you might have.

So online money making websites might not be the best way to earn some extra cash BUT if you control your expectations and manage your time wisely, you could end up with some gift cards and money for the movies in your pocket!

Featured Image By: Pexels