Tag Archives: world wide web

3 Signs Your Business Website Needs A Makeover

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3 Signs Your Business Website Needs A Makeover

If you’re a business owner, you will understand the importance of your website. This is your virtual storefront where new and existing customers can find out what you’re offering. If it looks good and provides all of the right information, you will make an excellent first impression.

But if your website falls down in any way… That first impression might not be a very good one! It might even get in the way of your chances of business success.

In this post, we will list a few signs that indicate it’s time to give your website a makeover. Be it through your own efforts or the efforts of website designers and other professionals, you may make your business dreams come true. Let’s get to it:

Your images are low-quality:

By low-quality, we are talking about the photos you may have taken yourself. If you don’t have a good eye for composition, it might be that your photos aren’t showing your products in the best light (literally in some cases). Because of this, your website and products will lose the wow factor that is needed to attract customer attention.

Issues might also arise if you use a lot of stock images. If they do little to make your website stand out or if they are have been overused on other sites, they could be doing you no favors.

The answer? Well, invest in better photography. You could take a photography course and learn more about backlight photography, object framing, perspectives, and other useful photo skills. Or you could hire a professional to take photos for you. Whichever route you take, you will improve your website if you have better quality photos.

Your website doesn’t rank highly on Google:

When you type words related to your business on Google, your website will hopefully show up. Ideally, it will be on page one or two. When your website ranks highly, you will have a better chance of beating your nearest business rivals, as customers will see your website first.

But if your website doesn’t appear on the first couple of pages, it’s probably because it hasn’t been optimized for SEO (search engine optimization). This means your competitors will have the upper hand, as potential new customers will get to see what they have to offer first.

You can improve matters by making a few tweaks to your website content and design. Check out this beginner’s guide to SEO for a lot of useful information and do what you can to make changes yourself. Of course, if it all feels overly complicated, there are people who can help. Look online for marketing professionals and web designers who are well versed in SEO and invest in their services. There may be an expense but once your site starts ranking higher on Google, you will profit your business through more customers. 

^^^ Unsplash Image

It’s clearly broken:

We aren’t saying that your website crashes after loading (although it might) but there could be other issues that indicate there are serious faults. These faults will deter your customers from using your business because they might associate your products with your rickety old website!

So, what are the signs that your website is broken? If web pages take a long time to load, it is clear that there is something wrong somewhere. If your links no longer lead your customers to the right pages (or to any page), then you will confuse and frustrate them. And if your website doesn’t display pages properly on mobile devices, then you are going to alienate most of your potential customers.

If such problems exist on your website, you will affect your SEO. Going back to our last point, this means it won’t show up highly on Google. Your website will suffer from a high bounce rate too, as potential customers won’t stay for very long. This will also affect your SEO.

The answer? Do what you can to fix any issues yourself. There are lots of helpful articles online, including this one on fixing broken links. Alternatively, call in a professional web designer as they will fix any problems for you. When your website has been improved, you should get more people using your business.

These aren’t the only reasons why your website might need a makeover. If it no longer reflects the colors and design styles you use for your brand, you should make changes for the sake of consistency. And if the information on your website is outdated, you clearly need to update your content. Look at other websites for examples of good practice and then consider the other changes you might need to make.

Featured Image By: Unsplash

Dating During The Pandemic

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Dating During The Pandemic

The COVID-19 pandemic has made it hard to do just about anything, let alone date! This has resulted in a lot of people feeling lonely with not many viable solutions to easing the problem. Luckily, there is much that can be done both virtually and in real life to get yourself back out there in the dating world. Here we go:

Check In With Yourself:

If you have been unlucky in love or have just gotten out of a long term relationship, it’s important to check in with yourself before dating again. What went right in your past relationships? What went wrong? And what are you looking for now? These are all key things to consider if you are looking for an actual relationship and not just a fling. Be honest with yourself because, only then, can you be honest with potential partners.

Chat Virtually:

If you are participating in online dating, then chatting online is a great place to start for meeting with potential matches. You could email, instant message, text, make phone calls, try video dating, or do things old school style with snail mail! The best thing about chatting prior to meeting up is that you can better determine if you have a connection or if they could just be good friends. That way, no time is wasted on awkward first dates because a connection has already been established prior to.

Narrow Down Your Options:

There are a plethora of different dating websites and apps for specific things that you are looking for like if the person is religious, is a senior citizen, or enjoys a more laid back or high end lifestyle. If you have something really specific in mind, then this could be a great way to go because the dating pool has already been narrowed down for you. For example, if you would like for the person to be of a certain faith any deal breakers will be eliminated from the jump.

Venture Out:

If you are fully vaccinated, then why not venture out and mingle a little? Speed dating could be a fun, different option to try. Or what about a dance club where you need to find a partner to cut a rug on the dance floor with? Don’t forget that confidence is key! Strike up a conversation and put your best face forward. This doesn’t mean cheesy pick up lines or flooding someone with compliments – just be your best self and go from there!

It can be scary to enter the dating scene at any time, but it is a whole different ballgame during a pandemic. Consult the tips above and you should be just fine. Best of luck!

Leverage Photography To Elevate Your Marketing Strategy

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Leverage Photography To Elevate Your Marketing Strategy

We humans adore visuals. Our brains are wired for visual perception and we desire it. Images appeal to us because we spend more of our brain’s processing capacity to vision than any other sense or skill. Images are more natural to our eyes than words. Content with pictures regularly attracts more clicks while scrolling through infinite search results. The absence of pictures in your online material frequently means that it will be disregarded. Shoppers are sixty times more likely to contact a brand with a picture in search results than without. Let’s dive into the impact of imagery and photography on your marketing campaign:

Leverage Intuition:

Humans like looking at pictures and instinctively comprehending them. We can analyze a photo in less than a tenth of a second, which is quicker than reading text. When marketing your business online, always include images that assist visitors in understanding what you’re promoting. Material with pictures receives up to 94% more views than posts without images. Search engines prefer visual information and prioritize results with large image files. A well-received appearance may compensate for poor content and enhance the viewer’s overall impression of the product.

The Impact on Emotions:

Images may trigger emotions in us more than any other kind of material. These feelings are more intense than those elicited by reading a story, and individuals make strong connections between the two. When selecting pictures to accompany your web material, use images that evoke emotion. A spectacular landscape can be captivating, but one with a happy home can be moving. The image must convey the information, but it also has to fit in with the general design of your website. Your web material will be more memorable if you include images that convey emotions of love, contentedness, or liberation.

The Images Are Part of Your Assets:

Images are a vital component of the business arsenal and should be treated as such. Good pictures will help you attract consumers and help you negotiate with other products and businesses. For example, to generate inbound connections, invite social media influencers and writers to use your pictures for free in return for link traffic to a website.

Investing in your views allows you to reach across many platforms such as social media, news stories, your website, your company profile, print advertising, and more. A picture may significantly impact a news story. Many PR agencies utilize pictures as marketing material; providing great images is typical for getting companies noticed in the news.

Pictures Drive Engagement:

Pictures, in addition to capturing our attention, eliciting emotional responses, and leaving a lasting impression, possess another ability. Visuals, as every marketer is well aware, enhance engagement. People don’t only want to look at photos; they also want to share them and then see more. Material that includes images gets up to 40 percent more shares than content without pictures.

In recent years, we have learned that part of the judgment call process takes place in one’s visual cortex, which means that the minute consumers see your material, they are already thinking about what they will do next, whether that is sharing it on social media or responding to a Call to Action.

Availability of Tools:

Images are becoming more important to marketers and academics alike, and everyone wants a piece of the action. Even technology firms are attempting to capitalize on this emerging trend by developing image-based products. The emergence of visual search engines, such as those provided by platforms like Google and Pinterest has been a significant development in recent years. The sheer increase in visual searches on Pinterest alone (from 250 million in 2017 to 600 million in 2018) demonstrates the scale of the shift that can be anticipated in the following years.

Images matter to various industries, especially those that deal with jewelry and accessories. Reliable jewelry photo retouching services are something your company can benefit from. It’s not easy to match your text with the appropriate image, but there are specific recommendations to follow to increase clicks. Remember that today’s customers are adept at evaluating ideas. These skills have been developed by assessing picture quality and distinguishing stock photos from unique brand assets resulting from their internet experience.

An image that is high-quality, uplifting, and emotional is a beautiful start, but what’s in the picture is just as essential. The image should reflect your business, purpose, and values to best enhance your customer’s experience.

InboxDollars Update

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InboxDollars Update

Hello! I have been visiting the website, InboxDollars, daily for years now and since posting about earning a thirty dollar Amazon gift card in mid January, I am already so close to receiving another ten dollar gift card. On InboxDollars, you can complete surveys, watch videos, play games, clip coupons, answer trivia questions, and more and it all earns you money. And who doesn’t like free money?

Although it can take a while to get started on the website, it is so easy once you get the hang of it and when you reach the ten dollar mark, you can select a gift card as your reward. The website also always seems to be updating to add new ways to earn some extra pocket cash through special offers and making searches online.

While survey websites are, usually, not a viable source of income, it sure is nice to be able to save some money with your gift card rewards! I spent my thirty dollar Amazon gift card when I buffed up my skin care hoard and got my moisturizer and eye cream FO FREE. And literally all I did to get my free product was open emails and answer trivia questions which takes about two minutes per day. Hey, I’ll take it!

Whether you are looking to kill time or make some extra spending money on Amazon, InboxDollars is a terrific little site to check in daily with. Just be sure to refer yours truly so we both get rewarded! 😀

What is your favorite survey website? How do you like to spend your free time online? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

5 Tools To Create Visual Marketing Materials

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5 Tools To Create Visual Marketing Materials

Digital marketing comes in many different forms, from SEO to video marketing and social media. To promote your company online, it’s useful to use plenty of visual marketing materials. You might not have great graphic design skills or a huge budget, but with the help of these tools, you can create some excellent marketing materials:

Infogram:

Infogram is a great tool for marketers and entrepreneurs. The app allows you to create engaging visuals, using your data. The tool includes design templates, icons and images, and interactive charts. There’s also a drag and a drop interface, hundreds of maps, and reports. With the help of Infogram, you can create stunning infographics to use as marketing materials. You can use the software to publish content, customize the theme, import data, and export code.

Design Wizard:

Design Wizard is a type of image and video editing software, the app features plenty of pre-made templates, to make life easier. You can use Design Wizard to make blog images, marketing videos, or social media posts. With the help of Design Wizard, you can upload logos, fonts, and make customized color palettes. The app features a huge library of graphics, illustrations, and videos to choose from. Whether you’re looking to make content for YouTube or printed marketing materials, there are a lot of options.

Behance:

Behance is an online library where you can access illustrations and graphic designs. You can use the search function to find whichever types of images you need. Photography is great for many types of marketing materials, but if you want to shake things up a bit, illustrated images are perfect. Remember, you’ll want to stand out from the crowd. Some niche and cool-looking illustrations are the way to go!

Canva:

Canva is a fantastic design platform where you can create beautiful designs with zero experience. The app provides millions of fonts, photographs, and graphics, which you can use for marketing materials. You can use Canva to create social media posts, blog images, and more. Once you get into the swing of using Canva you’ll wonder how you lived without it!

Visme:

Visme is a tool to help you create social media posts, short videos, infographics, and more. As well as content generation features there are tools to help you publish your content. It’s simple to share Visme content on websites and social platforms. With so many options to create beautiful visuals, you’ll soon improve your marketing materials.

Depending on the type of business you run, you’ll need different visual marketing materials to suit your needs. Real estate companies might use floor plans to present properties to prospective tenants. Restaurants might use creative Instagram posts to draw in new customers. Whichever kind of business you run it’s important to establish your objectives and set marketing goals to further improve your online presence.

Featured Image By: Pexels

Need A New Hobby? Try The Following!

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Need A New Hobby? Try The Following!

Hey! Hobbies, hobbies, hobbies. That’s all you hear about when people talk pandemic and, as it has been almost a year since the start of this craziness, you might have exhausted all of the options of things to keep you occupied. Believe you me, I feel it completely and have felt like I’ve been stuck in a never ending loop of work, video games, Netflix, and bed. It can be hard to break that cycle but maybe these ideas below will help inspire all of us to keep on trying new things, despite all of the boredom blues. Let’s get to it:

Library Programs:

If your local libraries are anything like the ones in Ohio, then the events calendar on their website should be full of virtual programs that you can enjoy. There are events for every age group to participate in from story time for children to concerts from local talent and craft nights on Zoom. Take a look at your library’s website, see what sparks your interest, and sign up. The best part? If you don’t like it, all you need to do is close out of the Zoom call!

Make Some Money:

I used to be a huge fan of garage sale style apps like LetGo and they can be a great tool when you are doing a big home clean out. Start your spring cleaning early and see if you have anything that you’d like to try your hand at selling. One man’s trash is another man’s treasure, as they say, and you could put your earnings towards a vacation fund when it is safer to travel. Plus: Clean house. It’s a total win/win.

Check Out Local Specialty Shops:

In my neck of the woods, there are plenty of small businesses that you can support and a lot of them have programs offered online. Perhaps your local game shop has an online Dungeons & Dragons community? Or maybe the craft store offers online tutorials on completing an art project from their employees. Not only will you help support their business but it will be a great way to meet new people and possibly develop a brand new hobby.

Fresh Spins On Old Favorites:

There is nothing wrong with sticking with the same old if it’s what you enjoy but how about putting a spin on it? Love pampering yourself in your free time? Try your hand at making your own soaps or lotion. Handy in the kitchen? Open your cook book to a random page and whip up something you never tried before. Book worm? Start your own book club with your friends over Zoom! Incorporating some new things into a hobby that is already your favorite will keep things exciting and you can become skilled in all areas of your craft.

We still have a long way to go before things go back to “normal”, which means we are going to be confined to our homes for a bit longer. Try the ideas above and, before you know it, nicer weather will be here and seeing friends safely outdoors will be possible! 😀

How do you spend your time in lock down? What is something new that you’d like to try? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Bored At Home? Try InboxDollars!

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Bored At Home? Try InboxDollars!

Hey! I don’t know about any of you, but there was a point in my life when I would do online surveys like it was my job. I tried a multitude of different websites but when I found InboxDollars, I stuck with it and have been using it for years. In fact, I just got myself a thirty dollar Amazon gift card from my earnings and was able to purchase all of my skin care for the next few months for a song.

If you are bored at home and looking to make an extra buck, then I can’t recommend InboxDollars enough. The best part about this website is that it isn’t just endless surveys. You can answer trivia questions, open paid emails, play games, clip coupons, online shop, and watch videos to get you closer to your ten dollar cash out goal. Once you have enough earnings, you can collect cash or gift cards to restaurants and online retailers.

InboxDollars is a great way to kill some time and I go on it once daily to at least open some paid emails and answer their daily trivia question. You can spend as little or as much time on it as you’d like and not only is it an easy site to maneuver but it’s fun, too! If you are interested in signing up for InboxDollars, please use my referral code and I can help show you the ropes. 🙂

https://www.inboxdollars.com?rb=78080190&ref_src=link

Which online survey sites do you use? What are your thoughts on InboxDollars if you have used it? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

A Guide To Social Media Etiquette

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A Guide To Social Media Etiquette

Over one billion people use social media daily, mostly for entertainment or business. For this reason, most people consider social media to be part of their daily life. Some users generate a lot of income and survive entirely on the money made from social media platforms. However, not everyone uses social media correctly as intended by the developers.

Over the years, employers have increasingly found it necessary to see if their candidate conducts themselves professionally on these platforms. With that said, here are the most common social media dos and don’ts:

Do – Spread positive ideas:

Social media never forgets. Have you ever seen posts that you deleted ages ago from the search results? It is difficult to wipe out everything about you on the internet. Therefore, whenever you feel like sharing your negative opinion, think twice. The consequences that come after may not be worth it.

Do – Have a visually appealing profile:

You need to complete your profile as required and update it frequently. Along with that, choose a theme for every one of your posts. You should also have a unique pattern that demonstrates your personality. Your personality and appearance can help you stand out among the millions of users. You can edit your photos, but don’t overdo it. You should also consider retouching jewelry to enhance the sparkle and help you demonstrate your sense of style.

Do – Post relevant content regularly:

Social networks are known to favoring active users’ accounts. Such accounts get more exposure than others. Their posts go viral and get more engagement in terms of comments, likes, and shares. While this may be tempting, resist the urge to post too much content. For some reason, some users might hate reading tens of posts from a single user in a day. It shows that you have nothing else to do even when you do.

Don’t – Spam:

Various social networks like Facebook have algorithms set up to flag spamming accounts. With all the privileges of an active account, you may not like yours to have any restrictions. Imagine being an influencer and missing out on huge deals just because you did not abide by simple rules!

Don’t – Repeatedly share posts:

Sharing a post multiple times can come off as a bit excessive. Solely focus on new content before sharing something already published again.

Don’t – Ignore your followers:

While it is humanly impossible to respond to every question and comment, try your best to respond to a few every time you log on. You may never know what you miss out on unless you spare some time and interact with your followers. Even worse off is setting up an auto-responding bot that lacks the special touch of your own personality!

Like every other activity in life, social media requires self-discipline for the best results. Most importantly, share content that you will look back and be proud of in the future.

lifewithlilred Domain Renewal!

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lifewithlilred Domain Renewal!

Hello!!! On August 21st, lifewithlilred’s domain of http://www.lifewithlilred.com has been renewed for its seventh year online. It feels like just yesterday when I started my blog and it’s hard to believe that it has already been going on for the better part of a decade. lifewithlilred originally started out as more of an online journal and ode to fashion and from such simple beginnings, I now have readers and friends in over one hundred and ninety different countries. Wow!

Since lifewithlilred’s conception, I have been writing every day. I get up early before work to get my blogging done and I can’t believe I still have stuff to talk about after all of this time! No one ever said blogging was easy and that is the truth – it takes a lot of dedication and perseverance to write Every. Single. Day. Luckily for me, such amazing friends tuning in makes this task a joy instead of a burden.

I want to thank literally everyone who has viewed lifewithlilred because all of you serve as my motivation to continue on with this blogging journey. So thank you all from the bottom of my heart and here’s to another lucky seven more years of lifewithlilred!! ❤

And, as a reminder, my blog is a safe place for everyone and if you are ever interested in guest blogging for me, then shoot me an email at: sarah.mush6794@gmail.com 🙂

3 Ways To Keep Busy During Lock Down

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3 Ways To Keep Busy During Lock Down

As the days in lock down turn into weeks and the weeks roll into months, it can become increasingly difficult to know what else to do with all of this extra time on your hands. Well, most people always wished they had more time and now that it has come, we should put it to good use. Whether it’s spending more time with the children or learning something new, it’s safe to say that this opportunity will probably never become available again. Without a firm quarantine end date in sight, check out this list of three ways to keep busy during the lock down:

Learn a New Language:

The benefits of learning a new language go beyond being able to order food while on holiday. It also comes with both personal and professional advantages. On the personal side, it strengthens your IQ, and it is also a great workout for your brain. These cognitive benefits help to ward off dementia and enable you to be more decisive and focused on the task at hand. Did you know that learning a new language also sharpens your sensory perceptions in terms of touch, hearing, sight, speech, and movement? Not many other hobbies can attest to this claim.

On the professional side of things, having bilingual skills greatly opens up your job prospects and makes you more attractive to employers. For companies, it allows for a greater ability to reach new customers in new markets worldwide. Learning a foreign language also sharpens your communication skills making you a more rounded employee.

Take Up a New Hobby:

With most people working around the clock in today’s modern societies, not much time is left for extra-curricular activities and hobbies. Yet the advantages of having hobbies are priceless. For one thing, it keeps you present in that moment. A lot of time is spent regretting the past or planning for the future that most people never truly live in the ‘now’. Hobbies can be used for stress relief as it diverts your attention to something that creates pleasure. Hobbies help you connect with people or groups with similar interests. This encourages feelings of inclusion, support, and community, which is great for your mental health.

There are many hobbies that you can consider taking up, including writing, photography, cooking, and gardening. If you think that you have green fingers, why not get out of the house and into your backyard and try to grow something a bit different than the standard household vegetables. As summer is on the way, try growing some pineberries (white strawberries) or some achocha pods. If you’re really adventurous, you could look up how to grow a luffa gourd, then have the added benefits of organic sponges for your bath or kitchen. No matter what hobby you choose to take on, it will certainly help you while away the extra time on your hands.

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Give gardening a go!

Catch Up on Family Time:

Spending more time with your family can be done in multiple ways thanks to the technological advances in video calling. If you don’t have immediate family around you, then you could link up with them via Zoom, WhatsApp, and many more similar programs. Family time is probably the most important use of our time, yet hardly any time is committed to it. Why not jump in and play some fun games online with your kids or video call your aunt or grandparents – you’ll certainly be glad you did!

Dedicating your time to worthwhile hobbies will make your quarantine much more enjoyable. Choose something you’re interested in and watch a day go by as you immerse yourself in something new!

Featured Image By: Pexels