Tag Archives: marketing

Mar28

How To Nail Sustainability In Your Content Strategy

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How To Nail Sustainability In Your Content Strategy

If you want to grow your business, properly market yourself, do digital marketing the right way, and obtain more visibility, you need to do it the green way! Yes, sustainability sells. It’s the word that makes people feel good about buying shampoo, booking a hotel, or choosing one café over another. But here’s the thing that you have to keep in mind: the internet is full of brands throwing around the word “green” like confetti, and people are catching on fast.

So, how do you create content that sounds real, honest, and makes people trust you’re not just hopping on the trend? Well, it’s actually pretty easy, it’s about dropping the buzzwords and getting a little more human about it all:

Show, Don’t Tell:

People don’t just want to hear that a business cares, they want to see receipts. The behind-the-scenes stuff. The proof that there’s actual work going on, not just a photo shoot next to a tree. Content should be showing real actions. Maybe the company switched to compostable packaging. Maybe it ditched overseas suppliers to work with a local factory, instead. Perhaps the materials your company uses like newsprint paper sheets and rolls are one hundred percent recycled. Whatever it is, talking about the “how” is way more powerful than just claiming to care.

No Business is Perfect:

Trying to sound like your company has got sustainability totally sorted makes people suspicious because no business has it all figured out. Consumers love a bit of honesty. Just saying, “We’re working on reducing waste, but still figuring out how to fix our packaging” is way more trustworthy than pretending every part of the supply chain runs on magic and sunshine. People relate to the journey. Show them the progress and even the mess-ups along the way, it’s far more engaging than pretending to have everything wrapped up in a neat little eco-bow.

No to Eco-Lingo:

Terms like “carbon offsetting,” “zero-waste,” and “circular economy” get thrown around constantly. If used well, they show the brand knows its stuff. Used badly? They sound like buzzword soup. But what’s the fix? Make it understandable. No one wants to feel like they’re reading a textbook. Just explain how switching to a circular model cuts down on waste, or how “carbon neutral” actually plays out in everyday business. Ideally, just keep it real, keep it simple, and stop the eyes from glazing over as soon as they see “going green”. It can be beneficial to look into a waste management glossary since this can help a lot for double-checking that these words actually mean what the brand thinks they do.

Walk the Talk:

One of the fastest ways to lose trust is talking about recycling while throwing half the office waste straight into a landfill. The biggest brands get called out when their eco-content doesn’t match what’s happening behind closed doors. So many brands are guilty of this, way too many actually (especially anything fashion-related). Sustainability content should reflect real actions. If the business is still shipping products in mountains of plastic, maybe don’t lead with “we’re saving the planet.” Instead, focus on what’s actually happening even if the steps feel small.

Refresh the Aesthetic:

Everyone has seen it: The leafy logos, beige backgrounds, and the stock photo of someone holding dirt with a tiny plant poking out of it. It’s not that it’s bad, it’s just… tired. The best sustainability content doesn’t rely on the usual props. Instead of dressing up content with recycled paper filters, it stands out by telling great stories and sharing results. Clean visuals and bold, modern designs can still feel fresh and eco-friendly without looking like every other “green” campaign.

A green business can be a well loved business when done right and these tips are a great place to start!

Featured Image By: Pexels

Jan21

Digital Marketing Tips

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Digital Marketing Tips

The world of digital marketing is vast and, honestly, can be a bit overwhelming! Creating a healthy and successful online presence whether it be for your business or yourself takes time and work. It also takes trial and error because every online presence is different. What works for your best friend’s brand might not work for you. Thankfully, some constants in digital marketing remain despite an ever changing online world. Let’s take a look at what you can focus on in this moment to take your brand to the next level:

Patience Is a Virtue:

We all know that what we put out online whether that be through social media or your own website has the potential to go viral. Of course, going viral is an excellent goal to strive for – imagine breaking the internet with one single piece of content! Is this achievable? Sure! Many people have done it. However, your page may not be as healthy as others if you are simply focusing on a viral status. Rather than a “do it quick” mentality, take the time to truly cultivate your page and allow it to grow naturally through your content and interactions. Viral status can be short lived but a stable platform with true fans, followers, and customers lasts forever. Don’t forget the importance of that, even if it is taking longer than you would like to see growth. Good things take time!

Creating meaningful content is the name of the game and if you are a business owner, you might not have the time or staffing to commit to this crucial aspect of marketing. If this is the case for you, patiently waiting for when you can squeeze in a few posts or run a handful of ads is not a virtue! Until you have the resources to handle your marketing in house, you might benefit from a digital marketing agency NZ (or your local area) to help you get started on the right foot. The team you choose will work with you to help bring your visions to life so you can focus on the priorities of your business.

Be Boldly You:

Let’s take a moment and think about all of the different websites and social media pages that exist. It’s too many to even put a number on! Knowing that, you must develop a marketing plan that showcases yourself and your vision. Out of all of the places on the internet, people are on your page so what makes it unique? When you can pinpoint that special something, the magic happens and your marketing can revolve around it. This could be with clever social media campaigns, a total website overhaul, or allowing your niche to branch out and cover more topics centered around your key interest. Regardless of what route you take, make one hundred percent sure you are happy with what you are putting out. What people see is their first impression of you even if they live halfway across the world and you want that impression to be a good one.

If you are creating amazing content but find that your website is lacking visual appeal, you might want to get help with its design. The appearance of your page is a direct reflection of your content and you will want it to look as high quality as what you are creating. Consider the help of Pacific IQ Shopify Marketing Services to assist with the design of your page. You will be amazed at the difference a fresh, beautifully designed layout can make!

Know Your Audience:

As your pages develop, you will be able to have a much clearer picture of where your viewers are coming from as well as their age demographic. This. Is. Huge! With this information, you can better curate your strategies to improve the experience for your current audience as well as have the insight to expand the demographic even more. For example, if your primary audience is senior citizens, the chances are high that they are only on Facebook for social media. They also might prefer email marketing like alerts and newsletters. Younger viewers are all about that in app experience with short and sweet video content, bold graphics, and eye catching statements. Your digital marketing should be all encompassing no matter the age or location of your audience so find ways to tap into each demographic with strategies that can be accessed in a variety of ways.

Know When to Get Help:

Feeling lost when it comes to SEO? Not sure where to start with building a website? This might be the perfect opportunity to explore how a marketing agency can support your efforts. The key is finding an agency that specializes in your industry – after all, a fashion website has completely different needs than a car dealership site. For instance, if you work in insurance, you could benefit from services tailored specifically to insurance broker seo. Partnering with specialists can fast-track your progress and give you the confidence to tackle more ambitious marketing goals as your business grows.

When you consult with a digital marketing agency like Dragonfly Digital Marketing, your goals for your website will be front and center. It’s a good idea to have some milestones you are hoping to achieve in mind before a consultation so the experts can put together a plan to help you meet them. Working with a marketing agency could be just what your page needs to expand your audience even further.

Digital marketing is strategic, yes, but it should be fun too. This is your chance to put your big idea front and center so develop a comprehensive plan, seek help as needed, and have a blast creating!

Dec16

The Art Of The Side Hustle

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The Art Of The Side Hustle

Hello!! I like to consider myself the Queen of the Side Hustle. For as long as I can remember, I have always been working a multitude of jobs in a variety of different fields. It keeps my life interesting and it makes the work days fun because I am almost always doing something that I enjoy. Over the years, I have accumulated several pro tips that I still utilize to this day. Let’s discuss some of them further and see where your side hustle can take you:

Patience Is A Virtue:

Good things take time and this definitely applies to your side hustle. Chances are high that you are not going to have a lucrative business over night no matter how awesome it would be! If you are chomping at the bit to quit your day job, hold off and keep doing your best. Use your downtime to really focus on your hustle and don’t make decisions for it lightly. It could end up costing you precious time and money. Slow and steady is the way to go when your hustle is growing.

Spread The Word:

Once you have a business model, website, and services that you are one thousand percent happy with, start spreading the word! The last thing you want is to start advertising if you are still working out the kinks as it can doom your business from the jump. Every customer can be a repeat customer if they are satisfied. Use social media, community bulletins, and good old fashioned word of mouth marketing. Encourage your friends and family to review and recommend you too. People are creating new businesses all of the time so adjust your marketing strategy to keep your hustle front and center. And remember, the worst someone can do is say no, so it’s always, always worth mentioning your hustle whenever and wherever you can!

Keep Your Chin Up:

It is so easy to be discouraged when your hustle isn’t taking off the way you want it to. Always keep your chin up and look on the bright side because you will never know where your hustle can take you if you throw in the towel when things are tough. Rather than get bogged down with where your business is lacking, celebrate victories instead! Every order or appointment booked is a HUGE success because people chose you instead of looking elsewhere. A small victory is better than no victory so don’t be too hard on yourself. And, when you achieve your goals, you will be thanking yourself for sticking with it.

Manage Your Time Wisely:

One job is exhausting as is so manage your time wisely when it comes to your hustle and know when to call it a day. This is honestly something that I need to remind myself constantly because there is always something to do between my various hustles. My new rule of thumb is that as soon as I get home for the day, I am done working. You deserve to relax and nothing is worth your own peace of mind. As your hustle grows, you can evaluate where you can cut back on your day job. Until then, allow yourself the rest you need because anything less can make you feel resentful of your new project.

Remember…

The whole point of a side hustle is to do something you enjoy, make a little extra scratch, and have fun. Look at this as a new adventure instead of a full fledged business because businesses are subject to fail. Adventures are just that: An adventure and you don’t know where it will take you. And, sometimes during adventures, you need to make adjustments. If your hustle isn’t doing what you want it to do, change your model up! There is no rule stating you can’t and it could make all the difference. If inspiration strikes, go for it and see where your adventure leads you next!

Your side hustle has all of the potential in the world to be successful. Enjoy the process, don’t rush it, and if at first you don’t succeed: Try and try again!

Do you have a side hustle? Whose side hustle do you love to support? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Jun9

A Guide For Building A Healthy Food Business

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A Guide For Building A Healthy Food Business

Are you someone who is passionate about healthy food and wants to turn that passion into a successful business? Starting your healthy food business or from scratch may seem daunting, especially if you don’t know where to begin. But fear not, because we have got you covered with this step-by-step guide to help you launch your healthy food business.

Starting a business requires hard work, dedication, and patience. However, once you get the ball rolling, it can be a rewarding experience that allows you to turn your passion for healthy eating into a thriving business:

Define Your Business Plan and Target Audience:

The first step in starting any business is to define your target audience and create a solid business plan. Your business plan should include a unique value proposition, your target audience, and your goals for the business. When it comes to healthy food, you need to be specific about the type of food you will offer, whether it be vegan, gluten-free, organic, or something else. Understanding your target audience will help you decide what healthy food offerings will succeed.

Creating a cohesive business plan that defines both short and long term goals is so important for achieving success. However, it can be a huge undertaking. Software programs like this ERP for the food and beverage industry can be most beneficial in helping you manage and execute your plan accordingly. Using technology like this can boost efficiency and give you the peace of mind that everything is running as it should.

Get the Equipment You Need:

The equipment you need for your healthy food business will depend on the types of food that you plan to sell. You will need essential kitchen equipment like refrigerators, ovens, stoves, and specialized equipment for processing and preparing healthy food products. Don’t forget that you will also need to be well stocked with supplies you need for cleaning too like Commercial Disinfectants, floor cleaners, and sanitizers. Make sure to research the equipment and products required for your specific food niche.

Set Up Your Business Legally:

It’s essential to set up your healthy food business legally and obtain the necessary licenses and permits. Setting up your business correctly will protect you from potential legal issues down the road and give your customers the peace of mind that your products are safe and trustworthy.

Register Your Business Name:

Once you have chosen a legal structure, your next step should be registering your business name. This process usually involves checking your desired name, filing the appropriate paperwork with your state government, and paying a registration fee. Make sure to choose a name that is unique, memorable, and easy to spell, and do a trademark search to ensure that it is not already taken. Whether you are creating a vegetarian restaurant or financing a pub, you will want a name that sticks with people so don’t be overhasty with your decision.

Obtain the Necessary Licenses and Permits:

You must obtain licenses and permits to legally operate a healthy food business. These can vary by state and locality, but they may include a food service establishment permit, a retail food store license, a seller’s permit, and a food handler’s permit. You may also need to comply with specific regulations related to food safety, nutrition labeling, and sales tax collection.

Create Your Branding Strategy:

Your branding strategy is a set of guidelines that define your brand’s personality, values, and visuals. It includes your logo, color palette, tone of voice, and tagline. Your branding strategy should be consistent across all of your marketing and advertising materials to boost brand recognition. Start by identifying your target audience, researching your competitors, and defining what sets your brand apart. This is the perfect opportunity to explore promotional products which can help spread the word and keep your business on the minds of your customers. These products could be T-shirts, water bottles, or more unique items like a magic 8 ball for my company. Try printing on a variety of different promotional items and see what is the most popular for your clientele.

Develop Your Marketing Strategy:

Your marketing strategy promotes your products and services to your target audience. With the rise of social media, visual content has become more critical than ever. That’s where commercial food photography services come in. From capturing mouth-watering images of your delectable dishes to showcasing your brand’s unique story, professional food photography can take your marketing efforts to the next level. By portraying your business in the best possible light, you can attract a loyal customer base and stand out in a crowded market.

busin2

Plan Your Advertising Strategy:

Your advertising strategy is about reaching your target audience through paid media channels like Facebook, Google Ads, and print and online publications. Choosing the proper advertising channels to effectively reach your target audience and design ads that capture their attention and resonate with their needs and wants is essential.

Starting your own healthy food business from scratch is an exciting and rewarding journey. With these steps, you’ll be on your way towards building a successful healthy food business!

Mar19

Lil Red: A Creature Of Habit

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Lil Red: A Creature Of Habit

Hello!! At the moment, I have three jobs and my life has been very busy. I work as a provider for people with special needs, create daily content for lifewithlilred and complete online work, and I just began a new marketing gig in January. At some point this year, I will cut back on my work in the field and give myself more time to not only work from home, but relax with a less demanding schedule. For now, however, I am enjoying the ride and I love seeing all of the hard work I put into lifewithlilred come into fruition in my new job.

With three jobs under my belt as well as being a very active bunny mom, I have been asked a lot since the beginning of the year how I have been managing. I am no stranger to working several jobs at once so this isn’t a brand new situation for me, but it does help a lot that Lil Red is, first and foremost, A Creature Of Habit. Because of this, my days run like a fine tuned machine and all of the following components help me to achieve this:

Sticking To A Schedule:

My schedule is the most important thing to achieve optimum success during the work week. Without it, I wouldn’t have the time to care for the bunnies in the morning, create content, and work from home before going to a client’s home. This morning routine came into place this past November when Johnny and I brought Mel and Penelope home, but it became an absolute necessity when I started my new job at the beginning of the year. Of course, waking up at five AM is not my idea of a good time in the slightest. However, if I don’t, my work day wouldn’t end until six or so in the evening and that sounds like less of a good time to me. Sticking to this schedule has lots of obvious benefits and my weekend days feel very off when I don’t have to follow through with it!

Forming Good Habits:

Prior to bringing the bunnies home, I was able to sleep in a bit later and was never too pressed if I had to hit the snooze button once, twice, or several times! As wonderful as it was to get the extra Zs, this was a habit that I needed to break for my day to run smoothly. Believe you me, I would LOVE to hit the snooze every morning and if I am extra tired, I will every now and then. But, I like being able to relax when I get home from work rather than work more. Fighting the urge to hit the snooze is definitely a habit that I am glad to have made.

Another good habit that I have formed fairly recently is establishing a meal schedule. Since my days shifted to a much earlier time and I have a lot to do, I go from hungry to hangry really quickly and that is not okay. During my mornings at home, I have penciled in time to have an actual breakfast, pack a snack or lunch for later in the day, and not be completely ravenous by dinnertime. I have come to realize how important it is to fuel my body for long work days and it has helped so much in reducing how rundown I have been feeling.

Take A Break:

Going nonstop is my forte, but it’s not a good thing to be gifted in lol. If I have the time after online work in the morning, I have given myself permission to take a break. Usually I will give my brain some breathing room by watching one episode of Assassination Classroom on Crunchyroll or reading a chapter or two in whatever book I’m working on. Because I work for myself, no one but me tells me when it’s time to rest for a bit. If I had an employee, I would most certainly allow for breaks for them, so why not me too? Even little breaks throughout the day to stretch and hydrate are helpful and it keeps me from completely crashing later. Total win/win!

Creating a schedule and habits that work for me took a decent amount of trial and error, but I am fully satisfied with the end result. I am proud of the work that I accomplish and, honestly, look forward to getting up every morning to see where the day takes me!

How important is a schedule to you? What do you like to do during break time? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Jan23

Grow Your Business With These Strategies

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Grow Your Business With These Strategies

One of the most important things for your business is to plan ahead. Planning for tomorrow, a month, or a year from now is one of the best ways to help your business grow and you will be prepared for any curveballs along the way. Keep moving things forward for your business with the tips below:

Get The Help You Need:

First, you need to make sure you have the right kind of help. This could mean from the people you’ve hired to work for you or from the services you’ve hired for each part of your business. Keep up to date with all of the departments like customer service, maintenance, accounting, etc. You also want to make sure that your IT is effective in every way, such as by using Medifit for your practice services. Once you have a better idea of how each department is functioning, you will be able to make improvements for a better customer experience. A well-rounded understanding of IT infrastructure plays a key role in ensuring that all systems operate smoothly and efficiently. For example, understanding key IT concepts like what is ASN (Autonomous System Numbers) and how it can help you optimize your network operations, especially for businesses relying on internet routing and connectivity, can provide valuable insights into improving performance and ensuring reliable communication between systems.

Try Something New:

You can’t keep doing the same things you were doing before if you want to move forward, can you? You have to make some changes and try new things, even if it’s not easy. This means that you should offer something new, like a product or service. The idea is that you want people to notice you in a good way, not just as a business lurking in the background. You will get the attention you need if you are bold, brave, and stand out from the crowd. If you can keep a positive attitude, this should give you something the others don’t have and help your business grow.

You can also experience more positive growth through maintaining good relationships with your referral and affiliate partners. Tools like Partner Relationship Management Software can help with onboarding, tracking and attribution, and payouts. This will maximize effective communication and viable business leads.

Marketing Is Key:

Marketing is the key to the success of your business. If you don’t market your business, no one will know who you are or what you can do for them. They don’t know what makes you the best or how well you do what you do. It’s up to you to tell them, and marketing is there to help you do that. Make sure you’re using various methods of marketing across a wide variety of platforms so you can achieve a greater audience reach. There are marketing agencies all over the world that can assist with expanding your reach. However, if you would like to establish a partnership close to home, simply enter a search for “PPC Agency Newcastle” (or your local area) and you could find capable professionals in your own backyard.

Marketing can often be a matter of trial and error for your business. An ad that you really like might not reflect the opinions of your customers. Try out a variety of different techniques and keep detailed notes of what is working and what isn’t so you can create content that will be successful. It can be beneficial to work with a marketing and advertising company even for just a short while to help get new campaigns established. Getting help from true marketing professionals can result in more money for your business.

Secure Contracts With Suppliers:

Securing contract deals with suppliers plays a pivotal role in the growth and success of a business. By establishing reliable partnerships, businesses gain access to a consistent supply of goods and services, enabling them to meet customer demands efficiently. These contracts ensure a steady flow of high-quality products, fostering customer satisfaction and loyalty. For example, collaborating with trusted suppliers like Quilter Select, known for their exceptional quilting materials, can elevate a quilting business to new heights. Negotiating favorable terms, such as competitive pricing and timely deliveries, empowers businesses to plan and strategize effectively, expanding their market reach and solidifying their position in the industry. In essence, securing contract deals with suppliers forms a vital foundation for sustainable business growth.

Make this new year the best ever for your business with the simple strategies above!

Featured Image By: The Coach Space

Aug5

Leverage Photography To Elevate Your Marketing Strategy

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Leverage Photography To Elevate Your Marketing Strategy

We humans adore visuals. Our brains are wired for visual perception and we desire it. Images appeal to us because we spend more of our brain’s processing capacity to vision than any other sense or skill. Images are more natural to our eyes than words. Content with pictures regularly attracts more clicks while scrolling through infinite search results. The absence of pictures in your online material frequently means that it will be disregarded. Shoppers are sixty times more likely to contact a brand with a picture in search results than without. Let’s dive into the impact of imagery and photography on your marketing campaign:

Leverage Intuition:

Humans like looking at pictures and instinctively comprehending them. We can analyze a photo in less than a tenth of a second, which is quicker than reading text. When marketing your business online, always include images that assist visitors in understanding what you’re promoting. Material with pictures receives up to 94% more views than posts without images. Search engines prefer visual information and prioritize results with large image files. A well-received appearance may compensate for poor content and enhance the viewer’s overall impression of the product.

The Impact on Emotions:

Images may trigger emotions in us more than any other kind of material. These feelings are more intense than those elicited by reading a story, and individuals make strong connections between the two. When selecting pictures to accompany your web material, use images that evoke emotion. A spectacular landscape can be captivating, but one with a happy home can be moving. The image must convey the information, but it also has to fit in with the general design of your website. Your web material will be more memorable if you include images that convey emotions of love, contentedness, or liberation.

The Images Are Part of Your Assets:

Images are a vital component of the business arsenal and should be treated as such. Good pictures will help you attract consumers and help you negotiate with other products and businesses. For example, to generate inbound connections, invite social media influencers and writers to use your pictures for free in return for link traffic to a website.

Investing in your views allows you to reach across many platforms such as social media, news stories, your website, your company profile, print advertising, and more. A picture may significantly impact a news story. Many PR agencies utilize pictures as marketing material; providing great images is typical for getting companies noticed in the news.

Pictures Drive Engagement:

Pictures, in addition to capturing our attention, eliciting emotional responses, and leaving a lasting impression, possess another ability. Visuals, as every marketer is well aware, enhance engagement. People don’t only want to look at photos; they also want to share them and then see more. Material that includes images gets up to 40 percent more shares than content without pictures.

You can also use digital tools to do things like incorporate your logo into images. Do some research to determine how to make pictures transparent on photoshop, this way you can start using it for improved branding. By incorporating your logo into designs in a professional way, your audience will be more likely to see you as a trustworthy brand that cares about reputation. In recent years, we have learned that part of the judgment call process takes place in one’s visual cortex, which means that the minute consumers see your material, they are already thinking about what they will do next, whether that is sharing it on social media or responding to a Call to Action.

As we all know, engagement is everything on any platform. If you are struggling with this aspect even if you have fantastic photos, it might be a good idea to consult with a full service marketing agency. These professionals can give you insight into areas of improvement, formulate a cohesive strategy, and can use what you have as a base to take your brand to the next level.

Availability of Tools:

Images are becoming more important to marketers and academics alike, and everyone wants a piece of the action. With specialized agencies like Caravan Club that handle comprehensive production services from concept to final delivery, brands can access professional visual content more efficiently than ever before. Even technology firms are attempting to capitalize on this emerging trend by developing image-based products. The emergence of visual search engines, such as those provided by platforms like Google and Pinterest has been a significant development in recent years. The sheer increase in visual searches on Pinterest alone (from 250 million in 2017 to 600 million in 2018) demonstrates the scale of the shift that can be anticipated in the following years.

Images matter to various industries, especially those that deal with jewelry and accessories. Reliable jewelry photo retouching services are something your company can benefit from. It’s not easy to match your text with the appropriate image, but there are specific recommendations to follow to increase clicks. Remember that today’s customers are adept at evaluating ideas. These skills have been developed by assessing picture quality and distinguishing stock photos from unique brand assets resulting from their internet experience.

An image that is high-quality, uplifting, and emotional is a beautiful start, but what’s in the picture is just as essential. The image should reflect your business, purpose, and values to best enhance your customer’s experience.

Apr29

6 Tools To Create Visual Marketing Materials

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6 Tools To Create Visual Marketing Materials

Digital marketing comes in many different forms, from SEO to video marketing and social media. To promote your company online, it’s useful to use plenty of visual marketing materials. You might not have great graphic design skills or a huge budget, but with the help of these tools, you can create some excellent marketing materials:

iTonic:

iTonic Digital Marketing Agency helps create effective digital marketing campaigns for your business. This can include SEO, social media, as well as ads on other websites. iTonic does the hard work for you so your content can reach a larger audience. This is a great service to use to save you time and boost your sales.

Infogram:

Infogram is a great tool for marketers and entrepreneurs. The app allows you to create engaging visuals, using your data. The tool includes design templates, icons and images, and interactive charts. There’s also a drag and a drop interface, hundreds of maps, and reports. With the help of Infogram, you can create stunning infographics to use as marketing materials. You can use the software to publish content, customize the theme, import data, and export code.

Design Wizard:

Design Wizard is a type of image and video editing software, the app features plenty of pre-made templates, to make life easier. You can use Design Wizard to make blog images, marketing videos, or social media posts. With the help of Design Wizard, you can upload logos, fonts, and make customized color palettes. The app features a huge library of graphics, illustrations, and videos to choose from. Whether you’re looking to make content for YouTube or printed marketing materials, there are a lot of options.

Behance:

Behance is an online library where you can access illustrations and graphic designs. You can use the search function to find whichever types of images you need. Photography is great for many types of marketing materials, but if you want to shake things up a bit, illustrated images are perfect. Remember, you’ll want to stand out from the crowd. Some niche and cool-looking illustrations are the way to go!

Canva:

Canva is a fantastic design platform where you can create beautiful designs with zero experience. The app provides millions of fonts, photographs, and graphics, which you can use for marketing materials. You can use Canva to create social media posts, blog images, and more. Once you get into the swing of using Canva you’ll wonder how you lived without it!

Visme:

Visme is a tool to help you create social media posts, short videos, infographics, and more. As well as content generation features there are tools to help you publish your content. It’s simple to share Visme content on websites and social platforms. With so many options to create beautiful visuals, you’ll soon improve your marketing materials.

Depending on the type of business you run, you’ll need different visual marketing materials to suit your needs. Real estate companies might use floor plans to present properties to prospective tenants. Restaurants might use creative Instagram posts to draw in new customers. Whichever kind of business you run it’s important to establish your objectives and set marketing goals to further improve your online presence.

Featured Image By: Pexels

Sep3

Making Sure Your Business Has All The Right Signage

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Making Sure Your Business Has All The Right Signage

Having appropriate signage is an important step for your business. Effective signage can help your store’s marketing by lending to its visibility. It can also help you save money. Having proper signage will help inform customers and direct them, which you would otherwise need salespersons to do. There are various types of signage that your business will need to have. Missing some of them will create confusion and inefficiencies for your business. Here, we discuss some of the most important ones that every business should have:

Storefront or outdoor signs:

Your storefront sign is the first thing people notice about your store. It is the most important part of your business – it tells people what you are and what you sell. The exterior sign should have all of the information the customers need. It should have your brand name and your business’s logo displayed in an aesthetically pleasing way. You can work with companies that do banner printing in Edina, MN (or your local area) to create signage for your storefront that will pop to everyone passing by.

A storefront sign should be clear and not confuse shoppers about what you are selling. To do this, it needs to follow certain marketing and branding rules. The colors used should be consistent with your brand and product. Everything makes a difference, including the font you use. The quality of the storefront sign is also more important than all other types of signs. Make sure that your reliable signage supplier in Manila provides you with the highest-quality material and print. Your signs should last a long time and last through the tropical climate of the Philippines.

Compliance-related signs:

These are signs that your business must put up in order to comply with laws and regulations. These can include things such as warnings about allergens or signs that say that there are interpreters available. These can also include those about employees having to wash hands, as well as grades and ratings if you are a restaurant. Make sure that you have the appropriate signs on display; otherwise, you can face hefty fines. Some businesses take pride in their ratings, and they may choose to frame them and make them into a part of the overall display. Just because these signs are mandatory doesn’t mean that they have to be boringly designed.

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Informational and directional signs:

These are the second most common types of signs that your business will need. These include banners, advertisements, and any information about ongoing sales or policies. These signs provide direction and clarity to shoppers. Informational signs can also include things that point out where the checkout is or where the bathrooms and fitting rooms are located. The best signs are large and clear and are placed in a prominent location. If you use symbols and imagery, they should be universally understood. Moreover, they ought to be disability friendly and available in colors accessible for everyone.

These are some of the most common types of signage that your business will need to have. If you want to, you can expand your range of signs to include various merchandising items such as carpets, mats, window stickers, and other decor items. Don’t be afraid to get creative!

Apr18

Why Is Building A Strong Brand Important?

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Why Is Building A Strong Brand Important?

When it comes to branding, there are quite a few reasons why it makes sense to devote resources toward a strong portrayal of operations. Good branding will make your business more profitable, collaterally remunerating you for the cost of implementation. The following are five considerable points that can help put this reality into perspective:

  • Reputation Expansion
  • Investment
  • Conversion
  • Employee Satisfaction
  • Advertisement Stimulation

Reputation Expansion Is Facilitated Via Brand:

When you’ve got a strong brand, that’s going to give you a strong reputation. Think of common brands that you’re familiar with presently. Starbucks. McDonald’s. Nike. Apple. Windows. Google. Amazon. Each of these companies has a solid brand with recognizable logos, slogans, marketing, and products. They have solid reputations.

Your brand can be a “name-brand”, or a “household name” in terms of reputation with the right marketing, PR, and service delivery over time. Design a solid brand that is recognizable, likable, and dependable. This is one of the best ways to build reliable reputation.

A Good Brand Is More Likely To Be Invested In:

Investors are trying to grow their money. If your brand is fledgling and unknown, that doesn’t inspire confidence. You’re a lot less likely to acquire the investment you desire. One solid investor can totally overcome the cost of appropriate branding, so allocate resources toward the deliberate establishment of your brand. One of the best ways to do this is by utilizing a Website agency for your business website. A poorly built website is an instant turn off to investors and customers alike and can take you out of the running before you even make your pitch. Trusted website agencies will also be able to assist with SEO and digital marketing to help spread the word and get people talking, which is exactly what investors want to see.

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Strong Brands Convert More New Customers:

When you’re a highly visible, reputed, strong brand with investors, you’re likely to convert more new customers. They will have heard about your brand beforehand, and sometimes will simply be visiting you to see if what they’ve heard is true. A strong brand acts in a marketing capacity. A good place to start if you are trying to boost your customer conversion is to find the right marketing demographic. Once you establish a strong base with key demographics, you will be amazed at how your business can expand from there. Having a firm idea of your key demographics will also be most helpful in determining the format and location of your marketing content. Let’s say you are working on senior living marketing. Social media might not be the best place for this as older people don’t utilize it as much. However, a well placed ad with bold lettering in a community or church bulletin could give you far more traction.

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Employees Are More Satisfied With A Trusted Brand:

When you’ve got a solid brand, those working for your company are more likely to have a respectful attitude, and consider themselves lucky to be a part of your enterprise. A solid brand actually inspires employees to deliver better work, and to themselves be more dependable. A weak brand is much less likely to inspire that kind of confidence.

Branding Stimulates Advertising:

The right kind of brand will act like an advertisement lightning rod, if you will. This is because successful branding has a definite PR/marketing element to it. You’ve got to attend social events, you’ve got to design materials with your logo and slogan prominently portrayed thereon, and you’ve got to push yourself across the worldwide web.

There are a great deal of diverse techniques characterizing today’s marketing world, and though the web, and particularly social media, is one of the best ways to advertise. However, there’s still a lot to be said for things like merchandise, baubles, trinkets; you get the idea.

If you’ve got your logo and slogan printed on a variety of free merchandise, this can organically help to spread your brand. Certainly you want to build your brand’s online reputation as securely as you build its non-digital persona; but there are things worth doing which affect the real world, and can also be quite lucrative for your business. People wearing or using your branded products are like walking billboards for your brand. This is something that can really boost traffic and is certainly worth considering. To get started, simply enter a search for “promotional products for sale in Portland” (or your local area) and create a brand new niche in your marketing.

There are more options than you might expect out there in the mainstream, and you can even acquire branded marketing goods from non-traditional providers — the Teehive prints your logo on tablecloths, for example; as the site says: “Whether you have a design ready, an idea in mind, or have absolutely no clue what you are envisioning for your custom merchandise[,] our expert designers are here to help you every step of the way.”

A Strong Brand:

The stronger your brand, the more visible it will be. Provided your operation runs with the requisite integrity, professionalism, and output, you’re likely to see your brand attain the strength it needs to survive in a complex, transitioning, unpredictable business environment.