Having appropriate signage is an important step for your business. Effective signage can help your store’s marketing by lending to its visibility. It can also help you save money. Having proper signage will help inform customers and direct them, which you would otherwise need salespersons to do. There are various types of signage that your business will need to have. Missing some of them will create confusion and inefficiencies for your business. Here, we discuss some of the most important ones that every business should have:
Storefront or outdoor signs:
Your storefront sign is the first thing people notice about your store. It is the most important part of your business – it tells people what you are and what you sell. The exterior sign should have all of the information the customers need. It should have your brand name and your business’s logo.
A storefront sign should be clear and not confuse shoppers about what you are selling. To do this, it needs to follow certain marketing and branding rules. The colors used should be consistent with your brand and product. Everything makes a difference, including the font you use. The quality of the storefront sign is also more important than all other types of signs. Make sure that your reliable signage supplier in Manila provides you with the highest-quality material and print. Your signs should last a long time and last through the tropical climate of the Philippines.
These are signs that your business must put up in order to comply with laws and regulations. These can include things such as warnings about allergens or signs that say that there are interpreters available. These can also include those about employees having to wash hands, as well as grades and ratings if you are a restaurant. Make sure that you have the appropriate signs on display; otherwise, you can face hefty fines. Some businesses take pride in their ratings, and they may choose to frame them and make them into a part of the overall display. Just because these signs are mandatory doesn’t mean that they have to be boringly designed.
Informational and directional signs:
These are the second most common types of signs that your business will need. These include banners, advertisements, and any information about ongoing sales or policies. These signs provide direction and clarity to shoppers. Informational signs can also include things that point out where the checkout is or where the bathrooms and fitting rooms are located. The best signs are large and clear and are placed in a prominent location. If you use symbols and imagery, they should be universally understood. Moreover, they ought to be disability friendly and available in colors accessible for everyone.
These are some of the most common types of signage that your business will need to have. If you want to, you can expand your range of signs to include various merchandising items such as carpets, mats, window stickers, and other decor items. Don’t be afraid to get creative!