Hey! I was SO excited to receive an email from Oprah of the blog Oprah Zip Bradford letting me know that she was back to the blogosphere after a hiatus. It is always so nice to be in touch with friends new and old that I have met through lifewithlilred and Oprah and I go way back. When she asked if I was up for a collaboration, of course I said YES! We were in touch after my four year streak of daily content was announced and she thought it would be beneficial if I explained my blogging business a bit more. I am always down to help inspire and inform other writers so of course I said YES! Here is some advice from your favorite Lil Red blogger:
What do you want out of your blog?
Blogging is an interesting hobby because it could be left as something done just for funsies or as a lucrative hustle. I originally started writing just for fun and I still do. However, I was lucky enough to be linked up with publishing companies and advertisers during lifewithlilred’s early years. Every day, I write for pleasure. However, it is a source of income for me and that keeps me motivated to continue creating daily content. Even if your blog isn’t making you money right now, that’s not to say it won’t in the future. If this is something that you are interested in, then it must be taken seriously as not only an outlet for your creativity but as a potential job.
Making a schedule that works for you:
Whether you would like to publish content just for fun or as a possible source of income, I will always recommend making a schedule. Schedules are important for bloggers because it lets your readers know when to expect you and to keep checking in. When you have a publishing schedule, you can create a writing schedule that works for you. In my case, I publish daily. This means that I have to write daily or write multiple posts in one sitting to schedule ahead of time. As you can tell, I am a very schedule oriented person when it comes to my blog and it has done nothing but help me.
Reach out:
If you are hoping for more interactions, viewers, or friends in the blogosphere – reach out! There are millions of blogs out there and it’s unrealistic to think that everyone is going to find yours. Scroll through the WordPress newsfeed and see what tickles your fancy. Interact with other bloggers on their pages and send them love. Encourage collaborations, announce your blog on social media, use word of mouth marketing. In other words, draw attention to your page yourself. There is viral content being shared every second of every day and it’s easy for blogs to get lost in the crowd.
Don’t limit your content:
If you have a blog where you are writing about a specific topic with every post, that is fine. My advice would be not to limit your content, though, because this just limits yourself as a writer. lifewithlilred started out as a strictly beauty and fashion blog and I am happy that I was able to branch out as a well rounded lifestyle blogger. If I stuck with just beauty and fashion, there is no way that I could create daily content. What are offshoots of your favorite topic to write about? For example, beauty and health and wellness often go hand in hand. Once you identify more topics to write about, you are inviting even more readers with different interests to check out your page.
Go easy on yourself:
It might not seem like it, but blogging and maintaining your page is hard work. It can be disheartening when you find that your efforts are not resulting in views or a payday. Please, don’t fret! Once you start beating yourself up, it immediately sucks the joy out of writing. I always say to write for the sake of writing. Don’t do it for viewers, don’t do it for advertisers – do it because YOU love it. When you are doing something you love, it doesn’t matter if one person sees it or one hundred thousand. Do keep this in mind because I have seen many a blogger come and go in lifewithlilred’s almost ten year tenure. Don’t set yourself up to give up by making comparisons or feeling like your page isn’t good enough. You are writing and that is always enough! ❤
Thanks so much to darling Oprah for asking me to share my Ted Talk. I hope this post gave all of you some insight going forward with your own blog!
What are some of your blogging questions for me? What is the link to your blog? Share away! I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah
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