Tag Archives: instagram

Building Brand Awareness With A Killer Video

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Building Brand Awareness With A Killer Video

A brand isn’t just an advert on TV or logo. It runs deeper than that, because successful brands connect with the audience on another level. Customers and consumers see the ones that they love and opt for them every single time. It’s called brand loyalty and it’s something businesses aspire to on a daily basis. So, it isn’t enough for you to aim for an audience with a novelty idea. Weird works, but it’s a short-term solution.

Long-term is where the future of the brand building is at today. Get them on the hook for the foreseeable future and the business will have a sustainable source of revenue. In a world dominated by social media and the internet, there is no better way than to create a video. Not only is it fun and engaging, but it is interactive, too, so customers feel as if they are apart of the clique.

But, before you hire a camera and develop a script, there are things to understand first, mainly, videos aren’t a sure-thing. For it to work, it has to be enjoyable, good-looking, and add value. Here are the ways to hit your brief:

Research The Audience:

It goes without saying, but videos should be marketed towards a particular demographic. In the same way you’d aim for an audience with SEO, PPC, etc., the video should hit a specific group. Remember that this is the most important part, because the research will determine the type of video that the company creates. Now, let’s move onto the issues which aren’t as obvious.

Introduce Oneself/Be The Lead Actor:

You don’t want to use the power you have and award yourself the number one position? How commendable of you; however, it’s a mistake. In the future, it’s more logical and humble to hire actors to represent the brand. Let’s face facts and admit that professionally trained thespians are better in the role. Still, it’s vital that the company and the brand introduce themselves in the very beginning. What is it? What is it looking to do? Who are the people behind the mask? These questions are important to answer as they break the ice and instill trust in equal measure. When customers can put a face to a name, they are less worried about scams and online purchases. A company profile vid is a perfect way to kick-start a corporate marketing plan whether people know who you are or are newcomers.

 

Be Dramatic:

Okay, so you’re no Ridley Scott or Steven Spielberg and the video isn’t going to be nominated for an award. Because you’re an amateur, it’s easy to take the route most traveled and neglect all of the things that go into being a director. For instance, terms such as artistic integrity aren’t on your radar. However, everyone should tap into their creative side no matter how pretentious it seems as it sets the mood. Using music is a prime indicator of tension and atmosphere because the tune builds and grips the audience. Check out The Tune Peddler for royalty-free songs as well as Incompetech. Like everything creative, a video needs a theme which runs throughout as well as a plan of attack. Over to you, Scorsese.

Answer FAQs:

Feedback is vital, as it gives you an insight into the mind of the target base. With this invaluable info, the business can tweak or develop new measures to generate leads. Asking people on the street for advice is played out and annoying, yet consumers love to post in the comments section at the end of a mini-production. Take a look at YouTube if you are a non-believer. Don’t gloss over the reviews and feedback that watchers leave, even if it’s mostly garbage. There will be things in there that are like gold dust and can help. Plus, people will ask questions. To show that you care and to interact with the audience, be sure to post a response. Something quick and simple can go a long way with viewers.

Promote Online For Free:

The video is ready and you are going to post it on the firm’s site. Great, but what’s the plan going forward? Your website or blog is simply one cog in a large machine that is the industry. To compete with rivals and increase your market share, the company has to raise awareness across the internet. A digital presence is essential, and a video is an excellent way to build on the foundations. By posting on Facebook and Instagram, and tweeting a link on Twitter, you can include all of the business’s followers. Also, by uploading to YouTube, the video may receive a chunk of the host’s traffic. One percent of a couple of billion is plenty for a small business with big ideas.

The internet is an amazing tool. Be sure to use it well while promoting your video and business!

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What It Takes To Take The Perfect Instagram Photo

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What It Takes To Take The Perfect Instagram Photo

If you’re all about spreading the love online and sharing your lifestyle with carefully chosen friends and followers, it’s likely that you’ve been trying to launch your Instagram profile already. Instagram offers a new perspective on social media content, as it’s a purely visual platform. In other words, it’s you’ve got something to share, show it instead of writing it. For anybody who believes that a picture can speak a thousand words, it’s the ideal place to build up a successful presence. Here are some tips on how to make that possible:

Social media is a platform of inspiration:

The main obstacle that you’re going to face when trying to develop your Instagram presence is yourself. Indeed, there is a constant and valuable discussion on whether social media enhances or hinders your life. The truth is somewhere in between. An engaging Instagram presence can be a form of lifestyle motivation or inspiration if the profile displays quality photos. However, you need to stay focused on your message and not lose yourself in the depth of a connection string or confuse a number of followers with your personal value.

Be patient and build a stunning feed:

Once you’ve got your head around the philosophical debate about social media and social value, it’s crucial to build your feed. Unless you’re especially lucky, you won’t gather a lot of attention with your first picture. Therefore you need to build your feed with 15 to 20 of your best images first. If you’re looking for a stunning visual, you may want to check this backdrop store to find the perfect backdrop for your portraits and fashion snaps. There’s nothing better to give your photos a professional finish. You will need to create a comfortable posting schedule, either weekly or twice a week, to accumulate visuals and build up a presence.

Embrace new stylish trends:

Instagram is a world of images. What this means is that only the best and most stylish images can get noticed. Don’t waste any more time and learn about the latest photo trends to create dazzling portraits. The color palette for this year gravitates around rosy, peachy, and golden tones, so make sure to update your makeup and wardrobe to create on-trend photos. If you work with a camera instead of a smartphone, you can be playful with the light presence to create a delicate mood around the main character.

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Oh snap!

Don’t click and post:

Finally, a winning Instagram presence is not measured by the number of photos you share, but by their quality. Take the time to develop your style and to find an angle you like. If, like Tilly and the Buttons, you prefer pastel colors, you need to create a decor that will reflect your palette. This can take a lot of time but, ultimately only the most stunning images get noticed. So it’s worth working on your visual personality before posting!

Becoming an Instagram sensation doesn’t happen overnight. Thankfully, it’s a fun process that enables you to define and perfect your online brand and style. You are what they see, so make every flash count!

Featured Image By: PXhere

Vampire Vixen & Clowning Around Costume Makeup

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Vampire Vixen & Clowning Around Costume Makeup

Hello! Today we are going to explore two more costume makeup looks compliments of Allison, who taught all of you on Sunday how to create a gorgeous sugar skull MOTD. Once again, be sure to follow Allison on Instagram at: allicat.mua for more of her amazing makeups like the ones seen below:

Vampire Vixen & Clowning Around Costume Makeup

*Allison mentioned in her sugar skull tutorial that all of the makeup products used in her looks can easily be duped with drug store or Halloween store cosmetics and the same rings true for both of the looks seen below. Bear in mind that these are all basic steps, and Allison encourages all of you to get as creative as you wish with her looks!

Vampire Vixen

Products Used:

Base/Face: 

  • bareMinerals Combo Control primer
  • Urban Decay Eye Primer Potion
  • Kat Von D Lock-It concealer in White Out
  • KVD Lock-It Foundation in Light 42
  • KVD Shade and Light contour palette
  • White face powder from Spirit Halloween
  • Rubies fake blood

Eyes/Lips:

  • Anastasia Beverly Hills Modern Renaissance palette
  • KVD Serpentina palette
  • KVD Ink liner in Trooper
  • IT cosmetics Superhero mascara
  • Eyelure false lashes

Step By Step:

*Note that this look can easily be a beautiful every day makeup look sans the blood!!

  1. Apply primer all over your face and eye primer, as well. Set the eye primer with flesh-colored eyeshadow.
  2. Face First: Apply under eye concealer and foundation, then set with a white finishing powder. Contour using a navy or dark, cool-toned shadow.
  3. Fill in brows if necessary.
  4. For the eyes, apply a transition and crease shade, then BLEND. Apply a black shadow as a base only on the lid and BLEND. Then, layer a burgundy shade over top and BLEND again.
  5. Apply liner, mascara, and false lashes if desired.
  6. Apply fangs and have fun with the blood!

Clowning Around

Products Used:

Base/Face:

  • bareMinerals Combo Control primer
  • Urban Decay Eye Primer Potion
  • Kat Von D Lock-It concealer in White Out
  • KVD Lock-It Foundation in Light 42
  • KVD Shade and Light contour palette
  • White face powder from Spirit Halloween

Eyes/Lips:

  • NYX white eyeshadow base
  • KVD Mi Vida Loca Remix palette
  • bareMinerals Pewter loose eyeshadow
  • Anastasia Beverly Hills Dipbrow in Dark Brown
  • KVD Everlasting liquid lipstick in Echo
  • KVD Glimmer Veil lipstick in Satellite and Rocker
  • KVD Ink liner in Trooper
  • IT Cosmetics Superhero mascara
  • Spirit Halloween blue false lashes and press-on pearls

Step By Step:

  1. Apply primer all over your face and eye primer, as well. Set eye primer with flesh-colored eyeshadow.
  2. Face First: Apply under eye concealer and foundation, then set with a white finishing powder. Contour using a navy or dark, cool-toned shadow.
  3. Fill in brows if necessary.
  4. Outline the triangle shape using the white eyeshadow base and a small, fine brush.
  5. Apply and blend out your desired eyeshadow shade along the outside and inside of the triangles.
  6. Fill in the triangles with shimmery shadow.
  7. Outline the triangles with glitter.
  8. Apply eyeliner, mascara, and false lashes if desired.
  9. Apply press-on pearls to the tips of the triangles.
  10. Apply lipstick or colored shadow for the nose.
  11. Apply lipstick and over line it to create as large and creepy of a smile as you want.

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^^^ Many thanks to Allison for creating a total of three stunning looks for lifewithlilred’s Halloween Heaven guest bloggers series. Want more? Be sure to follow Allison’s Instagram page at: allicat.mua ! What is your favorite look that Allison created? Which look do you plan on trying out this Halloween? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Sweet As Sugar Skull Costume Makeup

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Sweet As Sugar Skull Costume Makeup

Hi everyone and welcome to the first post in lifewithlilred’s Halloween Heaven guest bloggers series! This time around, I did something a bit different while on the hunt for participants for Halloween Heaven – I put my call of action on Facebook. My friends list is filled with so many talented makeup artists that it felt foolish to not try and include them, since part of the fun of Halloween is all about the costume makeup.

One of the lovely ladies who answered my cry for help is the darling Allison, who you can find at: allicat.mua on Instagram. Today, Allison is going to teach all of you how to apply a spooky beautiful sugar skull costume makeup. Then, she will be back later on in the series if you are in need of some more Halloween makeup inspiration for any upcoming parties. Take a look:

Sweet As Sugar Skull Costume Makeup

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Products Used:

Base/Face:

  • bareMinerals Combo Control primer
  • Urban Decay Eye Primer Potion
  • Kat Von D Lock-It concealer in White Out
  • KVD Lock-It Foundation in Light 42
  • White face powder from Spirit Halloween

Eyes/Lips:

  • Black face paint crayon from Spirit Hallowen
  • KVD Mi Vida Loca Remix palette
  • KVD Alchemist palette
  • Anastasia Beverly Hills Dipbrow in Dark Brown
  • KVD Everlasting liquid lipstick in Echo
  • KVD Glimmer Veil lipstick in Satellite
  • KVD Ink liner in Trooper
  • IT Cosmetics Superhero mascara
  • Press-on pearls from Spirit Halloween

Step By Step:

*Please note that these are basic steps. This look allows you to be as fun and creative as you want. There is no right or wrong. The products that I used can easily be duped with drugstore items or any traditional Halloween store cosmetics.

  1. Apply primer all over your face.
  2. Apply eye primer, as well, and then set it with a flesh-colored eyeshadow.
  3. Face First: Apply under eye concealer and foundation, then set it with a white finishing powder. Contour using a navy or dark, cool-toned eyeshadow.
  4. Using the face paint crayon, draw a circle around each eye and fill it in with the crayon or black eyeshadow.
  5. With a small brush and colored face paint or eyeshadow (You could use lip liner for this step, as well.), draw your designs. Be creative!
  6. Apply lipstick or leave it whited out. Use eyeliner to draw the lines or teeth to complete the look.

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^^^ So ghoulishly gorgeous! Major thanks again to the insanely talented Allison for sharing her skills with us. Do be sure to give her Instagram (allicat.mua) some love if you want to see more of her amazing work! What are you being for Halloween? Do you have a sugar skull makeup look to show off? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Excessive But Enriched: Having A High Quality Of Life When You’re Too Busy

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Excessive But Enriched: Having A High Quality Of Life When You’re Too Busy

Many guides are making the rounds about living life to the fullest or having that perfect work/life balance. But, the fact of the matter is, that this is incredibly difficult for the vast majority of us. Especially when you think about parents who have more than one child and have things like family commitments in addition to working, it’s bound to have a major impact. There’s a lot of stress that can make an effect on their ability to live a proper life that has meaning, aside from their children. So, how can we all live a rich and fulfilling life when we are so busy all of the time? Here’s how:

Make Health Your Top Priority:

Even though we can work excessive hours and not feel like we have time to ourselves and our loved ones, if we address the mental and physical health aspects of our lives, it means we are better equipped to deal with these overarching stresses in our lives. It is such a cliché, but you are what you eat, and also people seldom make the connection between a bad diet and low mood. It’s best to think of your body like a car, you wouldn’t put the wrong fuel in your car, so why should you put the wrong fuel in your body? You may not even realize you have an intolerance of some sort, and there are plenty of online blood tests you can order to check if there’s anything you have a deficiency in. By getting your health back on an even keel, physically and mentally, it leaves you with more energy, which leaves you better prepared to make the most of what little time you have left during your week.

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Working out is a great stress reliever!

Leave Work Behind When You Leave The Office:

Even the busiest CEOs who work over 70 hours a week will tell you the importance of compartmentalizing your life in this respect. It’s easy for the mental baggage we take with us after we leave the office to hang around us and loom large in our minds, even if we’re not consciously thinking about it. Have a look at the Instagram of Chris Pivik, an entrepreneur with the busiest of careers. He still manages to get out and see the world despite his career. And the entrepreneur to end all entrepreneurs, Tony Robbins, will tell you about the value of a vacation to make lasting memories with your loved ones.

It’s these things that will replenish your emotional well being and leave you with a better outlook on the world. And, granted, a lot of us don’t take many vacations due to time constraints or lack of finances, but many businesses now are hot on the notion of flexi time, and this is something that you should take advantage of. It doesn’t do anybody any favors to get engrossed in your work outside of the office, especially if you have loved ones you rarely get to see. In this instance, it may be worth looking for a different career, one that leaves you feeling more fulfilled, so when you do go home, you have the satisfaction of feeling like you have achieved something throughout the course of your day.

The way to live an enriched life is not completely about tackling your work/life balance, but in feeling that you have a sense of emotional freedom. This is the key to you living a rich life when there are so many every day world pressures to get you down.

Featured Image By: Pexels

Selfie Secrets

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Selfie Secrets
Hi everyone and TGIF! The day that selfies became a thing was the day that the internet changed forever. I bet you any money that you can’t scroll down the newsfeed of any of your preferred social media mediums without seeing at least one selfie in the process. And taking selfies? It’s a process. The selfie: AKA taking twenty minimum one hundred max pictures that, for all intensive purposes, look exactly the same yet so SO remarkably different.
Everyone has had those days when they’re really feeling themselves (ayyy!) but can’t take a good selfie to save their lives (booo!). It’s cruel and unusual and I’m just not going to stand for it. That’s why I’ve come up with a list of pro tips to keep your selfie game on point. No more bad selfie days for all!

Selfie Secrets

1) Find The Light: Okay, yeah I know I sound like Tyra Banks circa ANTM cycles 1-1 million but it’s so true. Half of the selfie struggle is finding good lighting and using it appropriately. That’s why I prefer to take a majority of my selfies outside or in a room where a lot of sunlight filters in.
So you’ve found the light – but are you really finding it? Lol, that sounds like some fake psychology mumbo jumbo but it’s a legitimate question. Finding the light isn’t just about taking a picture in good lighting. It’s more about angling your face so that the sunlight is smacking you right on your cheeks. While you’re having a selfie photo shoot, move your face in small motions until the lighting is just right (And I promise that you will know when that is.), and snap away you selfie queen.
 selfieeee
2) Chin Up: I can guarantee that a majority of the selfies that people take are deleted due to the illusion of a double chin. No one likes double chins. Okay, some people probably do. But, for the most part, a double chin is a major selfie faux pas. A killer selfie is all about the long, pretty neck, which can be easily achieved if you tilt your chin slightly upwards when you’re taking pictures. It’s going to feel unnatural, but your double chin days will be a thing of the past when you’re showing off your swan neck. Now, remember, chin up, shoulders back, and WERK. 
3) Smize: Okay, yeah I know I sound like Tyra Banks circa ANTM cycles 1-1 million but it’s so true. Dead eyes are a selfie no no. So, I want you to do an exercise with me. Go to the mirror and take a good hard look at yourself. Now, think about something happy and slightly sexy for that perfect “I have a secret” look in your eyes. A day in bed with Johnny Depp, perhaps? Hello! You should notice a visible difference in your face thanks to the newly found alertness and mischievous twinkle in your eyes. Thank you, Johnny Depp day dream!
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4) Quirky Cool: All selfies look the same. No matter who you are, from a super model to your average blogger (like me). It’s literally a picture of the camera on the flipped mode taking a shot of your mug. Cool. Now it’s up to you to make your pic unique so you don’t look like everyone else. When selfies first made their internet debut, a normal picture was just fine. But, now, standard selfies just don’t cut it anymore and absolutely nothing is worse than snapping a selfie only to have it be lost in the void of social media because it didn’t stand out.

Nowadays, selfies are more about fashion, quirk, and unlikely scenarios. Throw on a sassy Panama hat, tilt your sunglasses down your nose, and work like your life depends on it. And, bear in mind, that cool backgrounds are a must. What makes a background cool, you might ask? It literally could be anything – you just have to sell it. Take a selfie in front of a garbage can, label it with #ME, and watch the likes pour in. Be silly, be serious, be anything that you want, but for the love of all that is holy – be DIFFERENT.

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^^^ Being on top of the world is a pretty sweet background!

5) Give Me Face: Every selfie star has those little quirks that they do when they’re taking pics. Whether it be laughing out loud or giving duck face for days, find what expression works for your face and own it. I, personally, love an angular look. When I snap pictures I bite down on my jaw to give a more defined line. I also slightly suck in my cheeks to give the illusion of cheek bones to cut glass – but shh don’t tell! It’s a selfie secret! 😉
If you’re not keen on edgy cool but love a boho glow, inhale when the camera snaps for a “you just caught me picking flowers from the forbidden garden” face. Sounds silly? It is. But once you find that little quirk that works for you, your selfie game is about to change infinitely. Now, give me face, mother!
With these pro tips compliments of Lil Red, your next selfies are going to be so Instagram worthy that you’re not even going to be able to handle it. Just imagine what your followers are going to think! I taught you how to give face, but now, let Aura Frames teach you some tech savvy ways to up your selfie game even more in this infographic. Snap some gorgeous pics and snag yourself one of Aura Frame’s Digital Picture Frames for the perfect gift for your SO/parent/sister/friend or anyone else that likes looking at you!

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What are your tips and tricks for taking the perfect selfie? What is your preferred form of social media? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Bonus Tip: Always, ALWAYS include dogs in your selfies if you can!! My featured image photo can attest to that! 😉 ❤

Creep

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Creep

Okay, let’s all be honest here. We’ve all social media creeped before. Whether it’s on your ex’s new girlfriend or one of your coworkers, social media outlets like Facebook, Instagram, and Twitter have given us free range to snoop to our heart’s content. My girlfriends and I have had many a conversation about our in depth creeping sessions and it always provides us with a laugh fest or heart wrenching girl talks about our findings. But what happens when you feel a little too creeped out by someone’s Facebook creeping?

So, on Wednesday my dad and I went to Dairy Queen to get an ice cream cake for my mom’s birthday. The same Dairy Queen that my best friend worked at well over a year ago. It’s not somewhere that I actively frequent except for the handful of times that I’ve stopped in to see her or went with her to pick up her paychecks. And by a handful of times, I mean like three. My dad and I chose the cake that we wanted and probably exchanged a total of twenty words with the employee who was helping us.

Frankly, I was not trying to socialize with anyone because I was totally bumming it that day. Leggings, hoodie, no makeup, and a beanie was my outfit of choice. All I wanted was to get the cake and go and within five minutes we were in and out. BUT, despite my disheveled outer appearance, I could feel the employee looking at me just a little too closely for my liking. Especially since I was basically in my pajamas. Whatever. We left and I didn’t think anything of it until twenty minutes ago.

Today while I was hanging out, I saw that I had a notification from Facebook messenger and it was a message request. Normally, I don’t look through those but I knew the red message circle wouldn’t disappear if I didn’t so I took a peek. And, guess who it was from? None other than the Dairy Queen employee from two days ago with a message reading “I hope you enjoyed the cake. Facebook creeping at its finest.” Ugh. What?

Don’t get me wrong. I am well aware that I am an easily recognizable person. With bright red hair, pasty pale skin, and five nose piercings it’s hard not to be. But really? You’re going to use the five words that I exchanged with you at your place of employment as an excuse to hunt me down on Facebook and shoot me a message? That’s just so unprofessional, inappropriate, and (to be frank) weird in my opinion.

Believe me. I am used to the odd messages, emails, and comments. And I get that I am recognizable enough and somewhat relevant enough on social media to get unwanted attention in my inboxes. But, I don’t know. There was something about this experience that made me feel weird because the person is in such close proximity to me and because our exchange was so incredibly brief.

I’ve never had anyone actively try and find me on social media like that and I didn’t like it. Am I looking too much into this? Probably. But I still have such an initial grimy feeling that I just had to blog it out. I am not trying to put anyone “on blast”, I’m just trying to not feel weird about this! Is it ever appropriate to try and find someone you met while on the job? How would you react to this situation? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

(And, as always, I have no rights to this video, song, or featured image photo!)