Tag Archives: youtube

Building Brand Awareness With A Killer Video

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Building Brand Awareness With A Killer Video

A brand isn’t just an advert on TV or logo. It runs deeper than that, because successful brands connect with the audience on another level. Customers and consumers see the ones that they love and opt for them every single time. It’s called brand loyalty and it’s something businesses aspire to on a daily basis. So, it isn’t enough for you to aim for an audience with a novelty idea. Weird works, but it’s a short-term solution.

Long-term is where the future of the brand building is at today. Get them on the hook for the foreseeable future and the business will have a sustainable source of revenue. In a world dominated by social media and the internet, there is no better way than to create a video. Not only is it fun and engaging, but it is interactive, too, so customers feel as if they are apart of the clique.

But, before you hire a camera and develop a script, there are things to understand first, mainly, videos aren’t a sure-thing. For it to work, it has to be enjoyable, good-looking, and add value. Here are the ways to hit your brief:

Research The Audience:

It goes without saying, but videos should be marketed towards a particular demographic. In the same way you’d aim for an audience with SEO, PPC, etc., the video should hit a specific group. Remember that this is the most important part, because the research will determine the type of video that the company creates. Now, let’s move onto the issues which aren’t as obvious.

Introduce Oneself/Be The Lead Actor:

You don’t want to use the power you have and award yourself the number one position? How commendable of you; however, it’s a mistake. In the future, it’s more logical and humble to hire actors to represent the brand. Let’s face facts and admit that professionally trained thespians are better in the role. Still, it’s vital that the company and the brand introduce themselves in the very beginning. What is it? What is it looking to do? Who are the people behind the mask? These questions are important to answer as they break the ice and instill trust in equal measure. When customers can put a face to a name, they are less worried about scams and online purchases. A company profile vid is a perfect way to kick-start a corporate marketing plan whether people know who you are or are newcomers.

 

Be Dramatic:

Okay, so you’re no Ridley Scott or Steven Spielberg and the video isn’t going to be nominated for an award. Because you’re an amateur, it’s easy to take the route most traveled and neglect all of the things that go into being a director. For instance, terms such as artistic integrity aren’t on your radar. However, everyone should tap into their creative side no matter how pretentious it seems as it sets the mood. Using music is a prime indicator of tension and atmosphere because the tune builds and grips the audience. Check out The Tune Peddler for royalty-free songs as well as Incompetech. Like everything creative, a video needs a theme which runs throughout as well as a plan of attack. Over to you, Scorsese.

Answer FAQs:

Feedback is vital, as it gives you an insight into the mind of the target base. With this invaluable info, the business can tweak or develop new measures to generate leads. Asking people on the street for advice is played out and annoying, yet consumers love to post in the comments section at the end of a mini-production. Take a look at YouTube if you are a non-believer. Don’t gloss over the reviews and feedback that watchers leave, even if it’s mostly garbage. There will be things in there that are like gold dust and can help. Plus, people will ask questions. To show that you care and to interact with the audience, be sure to post a response. Something quick and simple can go a long way with viewers.

Promote Online For Free:

The video is ready and you are going to post it on the firm’s site. Great, but what’s the plan going forward? Your website or blog is simply one cog in a large machine that is the industry. To compete with rivals and increase your market share, the company has to raise awareness across the internet. A digital presence is essential, and a video is an excellent way to build on the foundations. By posting on Facebook and Instagram, and tweeting a link on Twitter, you can include all of the business’s followers. Also, by uploading to YouTube, the video may receive a chunk of the host’s traffic. One percent of a couple of billion is plenty for a small business with big ideas.

The internet is an amazing tool. Be sure to use it well while promoting your video and business!

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In A Band? Here’s How To Get Some Attention

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In A Band? Here’s How To Get Some Attention

So, you’ve started a band, wrote what you think are some pretty good songs, and practiced until you’re all really tight. You’ve been playing lots of local venues, and it’s gone down well, but you want more; you want a real music career. The first thing you’re going to have to do is get more attention for yourselves. Here are a few sensible steps you should take if you want to propel your band into the spotlight:

Create Your Own Website:

If you have a band, then you should have your own standalone website and you should absolutely take the time to update its content regularly. If you don’t do this, not only will new people not find you, but anyone who has been following you will probably start to lose interest. Your website really does need to stay fresh if you’re to attract as big an audience as possible.

Upload Your Music in New Places:

Chances are, you’ve already uploaded your band’s music somewhere, but if you really want to get more attention, you’re going to have to keep uploading it to as many new platforms as you can, so that it can reach as many people as possible. For example, you could upload indie music on indiesound.com or feature your band on Dozmia.com. You should also be trying to get your music onto more popular platforms such as iTunes so that you can piggyback off recommendations and perhaps pick up more listeners.

Give Radio Stations a Go:

If you’ve recorded your music to a high standard (A professionally recorded promo CD rather than a raw demo, ideally.), then sending it out to various radio stations, both local and national is a good way of potentially getting more exposure. Obviously, just sending your music is no guarantee that your band will be featured, but if it is, you could see more opportunities to play in more places open up for you and that can only be a good thing, so give it a try.

Create a YouTube Channel:

It should go without saying that if you’re looking to promote your band in 2018, you need to have your own YouTube channel because so many now famous musicians have been discovered there. While we’re on the subject of YouTube, you might also want to take the time to comment on other people’s music videos, whether they’re indie like you or major names. Don’t be spammy, but where appropriate mention your own band (perhaps on the videos of bands you sound like), and you will probably get a lot more hits.

Network with Event Organizers:

A good way to get more attention is by playing more high profile gigs, rather than just playing in local clubs and bars where everyone probably knows you already. So, take the time to reach out to event organizers and let them know you’re available. If you stay in touch and build a strong relationship with them, it could pay off big time.

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Partayyyy

 

Talk to Playlist Curators:

Playlist curators on platforms like Youtube can get millions of views, so if you come across one who you think might dig your band’s style, don’t be afraid to reach out to them and ask them if they would like to include one of your songs. You lose absolutely nothing by asking, and you could gain a lot of attention if they agree.

Start Your Own Podcast/YouTube Channel Review Site:

A strategy that can really pay off if you’re dedicated to it is to move away from relentlessly promoting your band using the hard sell and, instead, set up another platform, whether that be a podcast, YouTube channel, review blog, or anything else, where you talk about music in general. By doing this, you can make a name for yourself as someone who’s passionate/knowledgeable about music and people will start to naturally look to your band. Of course, you’ll be able to slip in the occasional plug, too!

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Flickr Image

 

Send Your CD Somewhere Unexpected:

Although you should send your CD out to various music blogs, magazines, and reviewers, you should also consider sending your disc out to more unexpected places, which are somehow related. For example, if you’ve written your album on the theme of Paris, then sending it out to someone who blogs about the city might get you more exposure than you expected. Or sending a CD on the theme of Buddhism to a publication like Tricycle could prove fruitful. Whatever it is you can think of that will give you an extra and unexpected opportunity to sell your music, do it and you might be pleasantly surprised by the results.

Spend Some Money:

If you’re a bunch of struggling musicians, it’s understandable that you might not want to spend any money on advertising, but considering the fact that you can advertise on platforms like Facebook and Dozmia for as little as ten dollars, it makes sense to give it a go. The increased exposure you’ll get from it might actually make you some money in the long-term.

Take Promo Photos:

Another area where you might want to spend a bit more money is in the promo photo department. A few great shots of your band in various poses can make all of the difference between someone giving you a chance and listening to your music, and them ignoring you completely. Now, which is your best side?

Whether you’re looking to boost your fan base by enough that you can make a little money doing what you love or you want to make it big, doing any and all of the above is a great place to start. At the very least, you will gain more attention, which is what you will need to do if you want to convince more people to give you a shot. Good luck!

Featured Image By: Flickr

Vlogger Spotlight

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Vlogger Spotlight

Hi everyone and happy Saturday! So yesterday I mentioned that lifewithlilred is a platform for all voices, which is why I thought that there was no greater time than the present to talk about my darling friend, Matthew. I admire YouTubers so much because I am such a word girl that I could never picture myself making videos and really putting myself out there. That’s why when Matthew of the YouTube channel Casually Matthew hit me up about possibly being on my page, I couldn’t say no.

Matthew sent me over a video that he worked very hard on and is particularly proud of about how to create a minimalist wardrobe. And, like I said, anything video related impresses me so, of course, I was more than willing to share his video on my page! Take a look:

Thanks again to Matthew for not being shy and getting in touch! It’s always nice to gain new friends in the blogging/vlogging world! Do you prefer written words or videos? What is your advice for people just starting out in the vlogging world? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Friday Q & A

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Friday Q & A

Hi everyone and TGIF!! I have seen so many fun Q & A posts lately and I WANT IN! It’s Friday, which usually means having some fun at one point or another and I thought there’s no better place to do that than on my little ol’ blog. Not only do I think that Q & A’s are an enjoyable past time, but they are also a great way to get to know each other better so LET’S DO THIS:

Lil Red’s Q & A:

Age? I am 22 and am going to be 23 on June 7th. I am SO not excited. -_-

Favorite food? I’m all about that Taco Bell, darling. And as a vegetarian, I always get the most confused looks when I say that but you can get beans on everything there instead of meat! #protip

Last thing watched on Netflix? A movie called We Need To Talk About Kevin, which I’ve seen like a million times but I still love.

Current series I’m watching? I am keeping up with both the new seasons of Fargo and Wentworth at the moment. I would consider both of them two of my favorite shows. And I’m super looking forward to the new season of Orange Is The New Black!

Favorite candy? Anything sour.

Favorite ice cream flavor? Mint chocolate chip but only the green kind!!!!

Favorite store to shop at? TJMaxx is my number one favorite, but I also love Target, Forever 21, Urban Outfitters, and H&M.

Last movie seen in theaters? I saw Beauty & The Beast with my mom and sister for my mom’s birthday and I freaking loved it.

Last YouTube video watched? One of my ex boyfriends showed me this and it’s the first thing that I think of when I think of questions, lol.

Last song listened to? Basically an ode to my talons.

Last book read? I just finished rereading the Sandman graphic novel series by my author crush, Neil Gaiman. ❤

Alcohol of choice? MOSCATO, lol so girly.

Beverage of choice? I am a Diet Coke fiend and yes, I know it’s super bad for me!!

Weekend plans? I make it up as I go along!

So there you have it, a little Friday Q & A here on lifewithlilred! How would you answer some of my questions? What are some of your questions for me? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Preventing the Aging Process

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Preventing the Aging Process

A lot of us take our lives for granted, and before we know it we are at a stage where we are unable to do the things we once loved. Unless we keep at something, do it regularly, or at least have it on the brain for a bit, there is little chance that we can go back to it and pick it up just like that – and that goes for both physical and mental activities. It also sets a standard for our health and well-being, too; if you don’t take care of your body now, then you are setting yourself up for trouble in the long run. Not everything lasts forever, as much as we wish sometimes that it would. Our bodies change over time, and sometimes there is no stopping what age can bring us … but we can prevent it, if only for a little while with these steps:

Take Care Of Your Teeth: Our teeth don’t last forever. There probably isn’t a person on the planet over the age of 70 who hasn’t had at least one of their adult teeth fall out or had them taken out. With good care they can last longer than expected, but at some stage they will just give up the ghost. This is due to our life expectancy getting longer and longer – the lifespan of our gnashers simply hasn’t caught up yet. They’re still living around 2000 years ago, where you were lucky if you made it to 40 or 50.

There are things that you can do if you are worrying that your teeth have gone past the point of no return. Check in with your dentist for a thorough checkup and see what they recommend or do a bit of searching online for methods that you may want to consider, like dental implants – you can get the info from dental brush. It’s not too late to really start looking after your teeth, and they will always benefit from a good brush and floss. Some people are looking more towards interdental brushes instead of the traditional dental floss for a more precise and thorough clean. Getting yourself into a good routine with it is definitely the way to go to keep your pearly whites picture perfect.

Wake Up Early: Making the most of your day is something that most people can’t do if they sleep in. When you wake up early, you have the chance to use up more time in daylight and generally when the majority of those around you are more sociable; plus you have more chance to get errands done around you with the stores being open. Not everybody lives in an inner city where amenities are open 24/7 and, even if you do, it’s still a thing that you ought to try out. It is said that those who wake up early are the ones with the best sleep routines, and this counts for a lot in life. It means that your body is getting the amount of rest that it needs and waking you up at the same time every day, indicating a pattern that you’re getting used to.

Early risers are linked with having better grades, being more productive throughout the day, and generally being happier people. If you arise before your alarm in the morning, then you have more time to organize yourself for the day and get stuff done – there is less to distract you in the early morning, especially on the biggest time-waster of social media … barely anybody else is awake to interact! It’s also linked to having a better mood, being more sociable, and sustaining a healthier diet. With all of these benefits to go hand in hand with waking up before everyone else, what’s to lose? Give it a try and see how you feel!

Be Kind: It’s hard to get yourself into a personality habit like being kind to everyone and everything around you – especially if you haven’t done it before. It’s not something that can’t be done, it’s just something that needs time and commitment so that kindness comes naturally instead of being forced. We often find it so easy to find the negatives in everything, but sometimes you just need to look for the positives. A lot of people who work with children tend to be kinder than those who are immersed in just an adult world, as the innocence of the kids passes over and you pass it on from them. It shouldn’t be this way – as in, you shouldn’t have to be kind just because you work with the youngsters of society.

In Scandinavia, the first few school years of a child’s life are not learning about the basics of math, science, and English, but teachings of how to be nice to everybody and earn respect. They have proven time and time again, country by country, that they have the happiest nation in the world. There’s definitely something to be taken from that. Spread a bit of kindness and see how far it gets you today.

Get A Good Night’s Sleep: Getting  your recommended eight hours of sleep a day can be tough in this busy world. If you have the chance to nap during the day, take it; it all adds up to your daily total. Quite a few of us have interrupted sleep, with tossing and turning throughout the night. Make your sleep routine better by taking out of your reach anything that can distract you when you wake up for those few seconds. If you have a smartphone, leave it in another room while you rest. These are the biggest distractions and the worst things that can be near us when we’re trying to catch a good night’s rest. The brightness from the screen just by checking the time is enough to wake your body up past the stage that it’s meant to be, meaning that the effects felt in the morning from your disturbance will be exaggerated just that little bit more. That’s definitely not what you want, especially if you have a busy day ahead. Respect your sleeping pattern and it’ll do absolute wonders for you.

Drink Plenty: We are meant to be drinking eight glasses of fluid every day, each containing 8 ounces. This is known as the 8×8 rule, and as long as you stick to it relatively well, there is little chance that you will become dehydrated throughout the day. Of course, you need to factor in more fluids for if you are doing strenuous activities like working out. There are certain things that you can do to push yourself along, such as setting reminders for yourself to get a glass of water, or even investing in a water bottle that will do it for you. Once your get yourself into a routine, you’ll be wondering how you ever got through the day without it; the benefits of drinking the right amount of water are that you will feel more energized, be more focused on what you are doing, and feel less bloated throughout the day. Who can say no to that? Especially the bloated part!

Eat The Right Things: We all know what a healthy diet looks like, and if we are unsure then a quick Google or visit to your local dietician can help. So why aren’t we doing it? Unfortunately, junk food is more accessible for us and generally quicker to get on demand when we are hungry. We look for the easy option. However, this doesn’t have to be the case. If you get the food ready before your week starts by meal planning, then there is less of a chance that you will be queuing up for the drive-thru when you feel a hunger pang. This will help you not only give your body the nourishment it requires, but hopefully set a precedent for those around you, too – especially those with children.

Do Yourself Up: For most, the secret of looking young is … well … looking young! Unless you invest in cosmetic procedures, there is little that can be done to stop the signs of aging apart from a good makeover. Doing yourself up every day and putting effort into your appearance is one of the few things that you can do to give yourself a confidence boost, make yourself feel great, and keep you looking more youthful. Invest in some good quality makeup and go to town on how you want to appear; there are tutorials on Youtube which are great to follow if you’re not sure where to start.

Featured Image By: Pexels

Ways To Wrap Your Mind Around New Technology

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Ways To Wrap Your Mind Around New Technology

Technology is at the center of everything. With new developments happening every day, it can sometimes feel as though gadgets are taking over. But when things are advancing so fast, how can we keep up? As soon as you get the hang of one new gizmo, there’s another one to get to grips with. There’s no denying that technology has made a lot of things easier, but what do you do when you can’t get the hang of it? There’s no stopping the pace of technology but you can at least take steps to help you get to grip with things a little faster.

Instructional Videos: Presumably, the computer is one thing you are comfortable with. You found this blog post, after all! It may seem crazy to use one form of technology to help with another, but it’s a good tip. A computer can help you with an abundance of things. There is a wealth of information on the internet so it would be silly not to use it. Watching videos is a fantastic way to get the hang of new technology. There are videos on just about anything. Whether you’re struggling with a phone, a camera, or a microphone, there’s sure to be a video showing you how to use it. These videos are fantastic because they’re easy to follow and you can see the steps to take. You don’t have to worry about understanding instructions when you can watch (and rewatch!) somebody show you how.

Product Reviews: If you’re struggling with knowing which product is the right match, reviews could be a great help. It’s worth checking out thesmartcave. They have some fantastic product reviews that are sure to help you navigate the technological minefield. From phones to thermostats, they’ve got you covered. Reviews are excellent at laying out in simple terms what features a product has to offer. You don’t want all the fancy lingo and sales pitches. You just want an easy to understand lowdown of what a product can do! That’s exactly what reviews offer you.

Ask The Kids: This might sound strange, but it works! Kids are growing up in this technological age where there’s a new gadget for them to play with every week. And what’s more, they’re picking them all up extremely quickly. Kids approach technology in an entirely fearless way. Even better, they are fantastic at using it. If there’s something you’re struggling with and you know some technically minded kids, then don’t be afraid to ask for their help. A kid who started using a smartphone before they started walking will be able to set up your new Sat Nav with ease.

The trick is not to let technology overwhelm you. Even if the instruction manual makes no sense, don’t let yourself get disheartened. There is always an easier way. Use old technology to help you understand new technology. Alternatively, use those who have grown up using these confusing gadgets. Either way, persevere. With a little effort, you’ll be a technological whizz in no time!

Featured Image By: Pixabay

Got The X Factor? Tips On How To Break Into The Music Industry

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Got The X Factor? Tips On How To Break Into The Music Industry

Got The X Factor? Tips On How To Break Into The Music Industry:

Love it or loathe it, The X Factor is back on our TV screens, which means just one thing; it’s the first signs of winter! Well, actually it means a few other things too. Namely, some great talent mixed with some dodgy talent. And the raging debate of whether The X Factor is a credible show to be on if you’re serious about singing. Whichever side of the fence you sit on, if you read entertainment news, it’s going to be hard to escape The X Factor for the next couple of months. So, if you are interested in a professional music career, I’ve compiled a list of tips to help you on your way to getting a break. And better still, none of them include having to sing in front of Simon Cowell.

Know The Business: In the old days, you could just be a talented singer or musician and if you got on a record label, the company would do the rest for you. Since LP’s went out the window and new technology took over, this just isn’t the case anymore. These days you have to prove yourself as an artist before a record label will consider signing you. This means getting to know the business inside and out. Set up your own gigs at local venues, write your own songs, promote yourself, and prove that you can produce an income from your music.

Create An Online Presence: One affordable way of marketing yourself and your music is to create an online presence. You can do this through YouTube or by setting up your own website. It is a crowded market, so you’ll also have to use social media, paid advertising, and SEO to make an impact. The best way to do this is to set up a professional website. There are many software packages out there that will enable you to do this in a relatively cheap way that still maintains a sleek and skilled look. 

Record and Create Your Own CD’s: If you’re performing in local pubs and venues, you will want to sell some of your merch. This is a great marketing opportunity. Invest in some time in a recording studio and you’re already setting yourself apart from the competition. Companies such as Nationwide Disc allow you to create stylish sleeves, wallets, and digipacks which will give you the competitive edge. These are ideal for handing out as promotions and selling at gigs. Investing in a professional photographer for a couple of hours will guarantee you get some stylish shots that you can use as artwork for your covers.

Get Your Music On Spotify: You don’t have to be a signed musician to get your music on Spotify. In fact, they really like independent artists. Spotify has over 60 million active monthly users so it’s one of the best marketing tools that you can implement. You can employ the services of a music distribution company to help get your music on Spotify, Amazon, and iTunes. If you are serious about becoming an artist, you’ll need to put in a lot of hard work. You’ll also need to be motivated and dedicated, not just to your talent but to the extra promotions that goes into making your music heard across the globe.

Where are all of my songbirds at? Feel free to provide the links to your work and Youtube channels in the comment section below! Much love. -Sarah

Featured Image Provided By: Unsplash.com