Tag Archives: brand

Building Brand Awareness With A Killer Video

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Building Brand Awareness With A Killer Video

A brand isn’t just an advert on TV or logo. It runs deeper than that, because successful brands connect with the audience on another level. Customers and consumers see the ones that they love and opt for them every single time. It’s called brand loyalty and it’s something businesses aspire to on a daily basis. So, it isn’t enough for you to aim for an audience with a novelty idea. Weird works, but it’s a short-term solution.

Long-term is where the future of the brand building is at today. Get them on the hook for the foreseeable future and the business will have a sustainable source of revenue. In a world dominated by social media and the internet, there is no better way than to create a video. Not only is it fun and engaging, but it is interactive, too, so customers feel as if they are apart of the clique.

But, before you hire a camera and develop a script, there are things to understand first, mainly, videos aren’t a sure-thing. For it to work, it has to be enjoyable, good-looking, and add value. Here are the ways to hit your brief:

Research The Audience:

It goes without saying, but videos should be marketed towards a particular demographic. In the same way you’d aim for an audience with SEO, PPC, etc., the video should hit a specific group. Remember that this is the most important part, because the research will determine the type of video that the company creates. Now, let’s move onto the issues which aren’t as obvious.

Introduce Oneself/Be The Lead Actor:

You don’t want to use the power you have and award yourself the number one position? How commendable of you; however, it’s a mistake. In the future, it’s more logical and humble to hire actors to represent the brand. Let’s face facts and admit that professionally trained thespians are better in the role. Still, it’s vital that the company and the brand introduce themselves in the very beginning. What is it? What is it looking to do? Who are the people behind the mask? These questions are important to answer as they break the ice and instill trust in equal measure. When customers can put a face to a name, they are less worried about scams and online purchases. A company profile vid is a perfect way to kick-start a corporate marketing plan whether people know who you are or are newcomers.

 

Be Dramatic:

Okay, so you’re no Ridley Scott or Steven Spielberg and the video isn’t going to be nominated for an award. Because you’re an amateur, it’s easy to take the route most traveled and neglect all of the things that go into being a director. For instance, terms such as artistic integrity aren’t on your radar. However, everyone should tap into their creative side no matter how pretentious it seems as it sets the mood. Using music is a prime indicator of tension and atmosphere because the tune builds and grips the audience. Check out The Tune Peddler for royalty-free songs as well as Incompetech. Like everything creative, a video needs a theme which runs throughout as well as a plan of attack. Over to you, Scorsese.

Answer FAQs:

Feedback is vital, as it gives you an insight into the mind of the target base. With this invaluable info, the business can tweak or develop new measures to generate leads. Asking people on the street for advice is played out and annoying, yet consumers love to post in the comments section at the end of a mini-production. Take a look at YouTube if you are a non-believer. Don’t gloss over the reviews and feedback that watchers leave, even if it’s mostly garbage. There will be things in there that are like gold dust and can help. Plus, people will ask questions. To show that you care and to interact with the audience, be sure to post a response. Something quick and simple can go a long way with viewers.

Promote Online For Free:

The video is ready and you are going to post it on the firm’s site. Great, but what’s the plan going forward? Your website or blog is simply one cog in a large machine that is the industry. To compete with rivals and increase your market share, the company has to raise awareness across the internet. A digital presence is essential, and a video is an excellent way to build on the foundations. By posting on Facebook and Instagram, and tweeting a link on Twitter, you can include all of the business’s followers. Also, by uploading to YouTube, the video may receive a chunk of the host’s traffic. One percent of a couple of billion is plenty for a small business with big ideas.

The internet is an amazing tool. Be sure to use it well while promoting your video and business!

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Why Is Building A Strong Brand Important?

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Why Is Building A Strong Brand Important?

When it comes to branding, there are quite a few reasons why it makes sense to devote resources toward a strong portrayal of operations. Good branding will make your business more profitable, collaterally remunerating you for the cost of implementation. The following are five considerable points that can help put this reality into perspective:

  • Reputation Expansion
  • Investment
  • Conversion
  • Employee Satisfaction
  • Advertisement Stimulation

Reputation Expansion Is Facilitated Via Brand:

When you’ve got a strong brand, that’s going to give you a strong reputation. Think of common brands that you’re familiar with presently. Starbucks. McDonald’s. Nike. Apple. Windows. Google. Amazon. Each of these companies has a solid brand with recognizable logos, slogans, marketing, and products. They have solid reputations.

Your brand can be a “name-brand”, or a “household name” in terms of reputation with the right marketing, PR, and service delivery over time. Design a solid brand that is recognizable, likable, and dependable. This is one of the best ways to build reliable reputation.

A Good Brand Is More Likely To Be Invested In:

Investors are trying to grow their money. If your brand is fledgling and unknown, that doesn’t inspire confidence. You’re a lot less likely to acquire the investment you desire. One solid investor can totally overcome the cost of appropriate branding, so allocate resources toward the deliberate establishment of your brand.

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Strong Brands Convert More New Customers:

When you’re a highly visible, reputed, strong brand with investors, you’re likely to convert more new customers. They will have heard about your brand beforehand, and sometimes will simply be visiting you to see if what they’ve heard is true. A strong brand acts in a marketing capacity.

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Employees Are More Satisfied With A Trusted Brand:

When you’ve got a solid brand, those working for your company are more likely to have a respectful attitude, and consider themselves lucky to be a part of your enterprise. A solid brand actually inspires employees to deliver better work, and to themselves be more dependable. A weak brand is much less likely to inspire that kind of confidence.

Branding Stimulates Advertising:

The right kind of brand will act like an advertisement lightning rod, if you will. This is because successful branding has a definite PR/marketing element to it. You’ve got to attend social events, you’ve got to design materials with your logo and slogan prominently portrayed thereon, and you’ve got to push yourself across the worldwide web.

There are a great deal of diverse techniques characterizing today’s marketing world, and though the web, and particularly social media, is one of the best ways to advertise. However, there’s still a lot to be said for things like merchandise, baubles, trinkets; you get the idea.

If you’ve got your logo and slogan printed on a variety of free merchandise, this can organically help to spread your brand. Certainly you want to build your brand’s online reputation as securely as you build its non-digital persona; but there are things worth doing which affect the real world, and can also be quite lucrative for your business.

There are more options than you might expect out there in the mainstream, and you can even acquire branded marketing goods from non-traditional providers — the Teehive prints your logo on tablecloths, for example; as the site says: “Whether you have a design ready, an idea in mind, or have absolutely no clue what you are envisioning for your custom merchandise[,] our expert designers are here to help you every step of the way.”

A Strong Brand:

The stronger your brand, the more visible it will be. Provided your operation runs with the requisite integrity, professionalism, and output, you’re likely to see your brand attain the strength it needs to survive in a complex, transitioning, unpredictable business environment.