Tag Archives: brand

Dec23

TJMaxx Haul: Lucky Brand Cardigan Edition

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TJMaxx Haul: Lucky Brand Cardigan Edition

Hi! I have always loved Lucky Brand and pretty much died and went to heaven when I got to shop in one of their actual stores during a vacation to North Carolina. I am always on the lookout for their clothing and accessories at TJMaxx and I was thrilled to find the cardigan we’re going to be discussing today. The price was pretty exciting too – I got it for thirty dollars compared to its original price of one hundred and thirty! Check it out:

Many moons ago when I worked at PacSun, I had what seemed like an infinite amount of Aztec patterned oversized cardigans. I am genuinely unsure as to why I got rid of them all but here we are lol. So, when I saw this Lucky cardi during my online shopping, I just had to add it to my cart. It reminded me so much of all of the cardigans that I have loved and lost and it seemed like everything in my life was leading up to this shopping experience… Okay, that might be a little over dramatic but you know what I mean!

Until my new cardi arrived in the mail, I had no idea of its original price so you could have knocked me over with a feather when I found out. I thought that I was getting the steal of the century. Oh yeah, and it’s cute! I absolutely love its length, the drapery, and the colors reminiscent of a fall sunset. This is a cardigan perfect for curling up in front of a bonfire or just lounging about at home and I am so there for it.

Lucky Brand has always spoke to me because of how classic all of their pieces are. Everything that I own by them from clothes to jewelry is something that I can picture myself wearing now or ten years from now. Lucky combines simple and crisp silhouettes with unique touches making them the ultimate brand of wear now and later. Or, when it comes to my favorite buys from them – wear all of the time! 😀

What is one of your favorite brands? What is one of the best buys you have had at a discount store? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Dec17

Using Events As A Powerful Business Tool

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Using Events As A Powerful Business Tool

As a business owner, you always need to concern yourself with how you are going to get your brand in front of others. What can you do to stand out from the crowd and make a real impression? Events are an opportunity for brands to show themselves in the best possible light. You want to make sure that you are networking effectively and giving off the real impression of what your business is all about.

There is a lot that needs to be considered here. You need to start marketing from the office before the event takes place. You also need to think about how you are going to follow up with excellent content after the event too. Soona is a great content creation platform for visual photographs and the like, so it’s worth checking out this Soona Photography review for more information so that you can make your event a massive success.

Of course, you need to consider the room itself when branding any sort of corporate event. You will want it to have excellent styling and to represent your brand well. To do this, you will need to incorporate your corporate color and you should make sure that you have posters and other forms of advertising hanging up, as well.

In some cases, you may even use catering services to provide refreshments or a fantastic business lunch. This can work well at award shows, upscale client meetings, or even professional events such as when you bring all of the district managers together for the yearly ball. There’s nothing like food to bring people together.

You will want to consider the venue that you select for the occasion. There are a lot of quirky venues, which are different from the norm. This gives you a unique way of marketing effectively and making a lasting impression. After all, this is the sort of thing that people are going to be talking about for a long time, which is exactly what you want. Feeling overwhelmed yet? It’s understandable! There’s a lot that goes into creating a successful event. Should you need an extra hand when it comes to selecting a venue or decorating and preparing the space, it is worth looking into an event design company to assist. Then, you can focus on other priorities knowing you have a great team behind you.

In addition to the points that have been mentioned so far, think about the different ways that you can go that extra mile to make the guests feel special and hammer home the point that your business is a professional one. Little touches can go a long way in this regard, so it is something you should think about carefully. From the food you serve to the way the venue is decorated, think about what this says about your brand.

Of course, you may also want to spend a little bit of time online looking for ideas and inspiration. Social media is a great tool because you can learn about the things that people did wrong and the mistakes they made, as well as the things they got right. You can also use the likes of Pinterest and Instagram for image inspiration on how to make your venue look incredible too. Pay close attention to the lighting in your inspiration pictures and use it to your advantage. Do you want bold and bright for a business conference? Or atmospheric for a Black Tie event? Then, you can consult with a professional team for staging and lighting Hawaii (or your local area) to create your vision. The right lighting can really elevate the entire event!

Remember that a business event should have some fun involved and that means having some fun with the planning process too. If you find yourself feeling stressed, overwhelmed, or crunched for time, it might be a good time to call in an assist to ensure the event’s success. Look into a team for event production in Denver (or your local area) and make some calls to see if they can help you achieve what you can’t do alone. This could be as simple as having an A/V expert step in or as involved as restaging your chosen venue. When everyone is having a great time networking and enjoying the company, you will be so glad you got some extra help!

Planning a business event is a lot of work and you might not be interested in creating one yourself. That’s okay too! Your employees can always go on wellness retreats, team building workshops, or educational events and Q&As like those hosted by Elegance Group events. As long as your team is together, it doesn’t matter where the event takes place or who it is run by. The purpose of events is to network, learn something new, and grow together.

As you can see, there is a lot that needs to be considered when it comes to branding your business through events. We hope that the ideas we have mentioned above will be a great helping hand for you. Events can be powerful but only if you approach them correctly!

Featured Image By: Unsplash

Apr25

Building Brand Awareness With A Killer Video

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Building Brand Awareness With A Killer Video

A brand isn’t just an advert on TV or logo. It runs deeper than that, because successful brands connect with the audience on another level. Customers and consumers see the ones that they love and opt for them every single time. It’s called brand loyalty and it’s something businesses aspire to on a daily basis. So, it isn’t enough for you to aim for an audience with a novelty idea. Weird works, but it’s a short-term solution.

Long-term is where the future of the brand building is at today. Get them on the hook for the foreseeable future and the business will have a sustainable source of revenue. In a world dominated by social media and the internet, there is no better way than to create a video. Not only is it fun and engaging, but it is interactive, too, so customers feel as if they are apart of the clique.

But, before you hire professional videographers and develop a script, there are things to understand first, mainly, videos aren’t a sure-thing. For it to work, it has to be enjoyable, good-looking, and add value. Here are the ways to hit your brief:

Research The Audience:

It goes without saying, but videos should be marketed towards a particular demographic. In the same way you’d aim for an audience with SEO, PPC, etc., the video should hit a specific group. Remember that this is the most important part, because the research will determine the type of video that the company creates. Now, let’s move onto the issues which aren’t as obvious.

Introduce Oneself/Be The Lead Actor:

You don’t want to use the power you have and award yourself the number one position? How commendable of you; however, it’s a mistake. In the future, it’s more logical and humble to hire actors to represent the brand. Let’s face facts and admit that professionally trained thespians are better in the role. Still, it’s vital that the company and the brand introduce themselves in the very beginning. What is it? What is it looking to do? Who are the people behind the mask? These questions are important to answer as they break the ice and instill trust in equal measure. When customers can put a face to a name, they are less worried about scams and online purchases. A company profile vid is a perfect way to kick-start a corporate marketing plan whether people know who you are or are newcomers.

Be Dramatic:

Okay, so you’re no Ridley Scott or Steven Spielberg and the video isn’t going to be nominated for an award. Because you’re an amateur, it’s easy to take the route most traveled and neglect all of the things that go into being a director. For instance, terms such as artistic integrity aren’t on your radar. However, everyone should tap into their creative side no matter how pretentious it seems as it sets the mood. Using music is a prime indicator of tension and atmosphere because the tune builds and grips the audience. Check out The Tune Peddler for royalty-free songs as well as Incompetech. Like everything creative, a video needs a theme which runs throughout as well as a plan of attack. Over to you, Scorsese.

Answer FAQs:

Feedback is vital, as it gives you an insight into the mind of the target base. With this invaluable info, the business can tweak or develop new measures to generate leads. Asking people on the street for advice is played out and annoying, yet consumers love to post in the comments section at the end of a mini-production. Take a look at YouTube if you are a non-believer. Don’t gloss over the reviews and feedback that watchers leave, even if it’s mostly garbage. There will be things in there that are like gold dust and can help. Plus, people will ask questions. To show that you care and to interact with the audience, be sure to post a response. Something quick and simple can go a long way with viewers.

Promote Online For Free:

The video is ready and you are going to post it on the firm’s site. Great, but what’s the plan going forward? Your website or blog is simply one cog in a large machine that is the industry. To compete with rivals and increase your market share, the company has to raise awareness across the internet. A digital presence is essential, and a video is an excellent way to build on the foundations. By posting on Facebook and Instagram, and tweeting a link on Twitter, you can include all of the business’s followers. Also, by uploading to YouTube, the video may receive a chunk of the host’s traffic. One percent of a couple of billion is plenty for a small business with big ideas.

The internet is an amazing tool. Be sure to use it well while promoting your video and business!

Apr18

Why Is Building A Strong Brand Important?

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Why Is Building A Strong Brand Important?

When it comes to branding, there are quite a few reasons why it makes sense to devote resources toward a strong portrayal of operations. Good branding will make your business more profitable, collaterally remunerating you for the cost of implementation. The following are five considerable points that can help put this reality into perspective:

  • Reputation Expansion
  • Investment
  • Conversion
  • Employee Satisfaction
  • Advertisement Stimulation

Reputation Expansion Is Facilitated Via Brand:

When you’ve got a strong brand, that’s going to give you a strong reputation. Think of common brands that you’re familiar with presently. Starbucks. McDonald’s. Nike. Apple. Windows. Google. Amazon. Each of these companies has a solid brand with recognizable logos, slogans, marketing, and products. They have solid reputations.

Your brand can be a “name-brand”, or a “household name” in terms of reputation with the right marketing, PR, and service delivery over time. Design a solid brand that is recognizable, likable, and dependable. This is one of the best ways to build reliable reputation.

A Good Brand Is More Likely To Be Invested In:

Investors are trying to grow their money. If your brand is fledgling and unknown, that doesn’t inspire confidence. You’re a lot less likely to acquire the investment you desire. One solid investor can totally overcome the cost of appropriate branding, so allocate resources toward the deliberate establishment of your brand. One of the best ways to do this is by utilizing a Website agency for your business website. A poorly built website is an instant turn off to investors and customers alike and can take you out of the running before you even make your pitch. Trusted website agencies will also be able to assist with SEO and digital marketing to help spread the word and get people talking, which is exactly what investors want to see.

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Strong Brands Convert More New Customers:

When you’re a highly visible, reputed, strong brand with investors, you’re likely to convert more new customers. They will have heard about your brand beforehand, and sometimes will simply be visiting you to see if what they’ve heard is true. A strong brand acts in a marketing capacity. A good place to start if you are trying to boost your customer conversion is to find the right marketing demographic. Once you establish a strong base with key demographics, you will be amazed at how your business can expand from there. Having a firm idea of your key demographics will also be most helpful in determining the format and location of your marketing content. Let’s say you are working on senior living marketing. Social media might not be the best place for this as older people don’t utilize it as much. However, a well placed ad with bold lettering in a community or church bulletin could give you far more traction.

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Employees Are More Satisfied With A Trusted Brand:

When you’ve got a solid brand, those working for your company are more likely to have a respectful attitude, and consider themselves lucky to be a part of your enterprise. A solid brand actually inspires employees to deliver better work, and to themselves be more dependable. A weak brand is much less likely to inspire that kind of confidence.

Branding Stimulates Advertising:

The right kind of brand will act like an advertisement lightning rod, if you will. This is because successful branding has a definite PR/marketing element to it. You’ve got to attend social events, you’ve got to design materials with your logo and slogan prominently portrayed thereon, and you’ve got to push yourself across the worldwide web.

There are a great deal of diverse techniques characterizing today’s marketing world, and though the web, and particularly social media, is one of the best ways to advertise. However, there’s still a lot to be said for things like merchandise, baubles, trinkets; you get the idea.

If you’ve got your logo and slogan printed on a variety of free merchandise, this can organically help to spread your brand. Certainly you want to build your brand’s online reputation as securely as you build its non-digital persona; but there are things worth doing which affect the real world, and can also be quite lucrative for your business. People wearing or using your branded products are like walking billboards for your brand. This is something that can really boost traffic and is certainly worth considering. To get started, simply enter a search for “promotional products for sale in Portland” (or your local area) and create a brand new niche in your marketing.

There are more options than you might expect out there in the mainstream, and you can even acquire branded marketing goods from non-traditional providers — the Teehive prints your logo on tablecloths, for example; as the site says: “Whether you have a design ready, an idea in mind, or have absolutely no clue what you are envisioning for your custom merchandise[,] our expert designers are here to help you every step of the way.”

A Strong Brand:

The stronger your brand, the more visible it will be. Provided your operation runs with the requisite integrity, professionalism, and output, you’re likely to see your brand attain the strength it needs to survive in a complex, transitioning, unpredictable business environment.