Everyone has those articles of clothing that they just hate shopping for. Some find dread in having to purchase a new pair of jeans, others go ballistic over bikini shopping. And, meanwhile, there’s me – who hates, hates, HATES shopping for bras. My breasts are always something that I have been self conscious about because of their size, and it has brought upon a sense of impending doom when the time comes that I need a new bra.

Will it give me proper support?

  Will the larger bras be as pretty as the smaller ones?

Will it fit properly?

Will it give me cleavage that looks appropriate?

All of these thoughts and then some swirl around in my head when a new bra needs to be purchased. But, what if I told you that there was a brand of bras on the market that eliminates literally all of the above problems?

Allow me to introduce Upbra:

Upbra, a California brand, has dedicated over half a decade to designing the technology to bring comfort, support, and perfect cleavage to breasts of every shape and size. These bras aren’t your standard Victoria’s Secret lingerie by any means, because Upbra allows you to customize the amount of cleavage that you get without bulky padding.

Six years of research and design created Active Lift technology, which is featured in every Upbra bra. And, what is Active Lift technology, you might ask? I’m so glad you did! Check it out:

Now, where was I? Oh, yes. Active Lift technology. You might notice a few different things about the Upbra bras in comparison to your lingerie from Victoria’s Secret.

First:

My personal favorite thing about the Upbra bras are the specially formulated vinyl hearts that act as grippers from the inside of your bra. Not only do they look adorable, but they help to keep your cleavage in check all day by keeping your breasts placed inward and upward as soon as you adjust your cleavage control straps.

And, speaking of cleavage:

Perhaps the most important part of Active Lift technology are the cleavage control straps, which you can see on the bottom band of each bra. The locking system in the bra’s band are connected to platforms within the bra cups, which allow your breasts to be moved upward and inward when adjusted for perfect cleavage every time. The amount of cleavage that your bra gives is completely up to you. For a more natural look, pull and lock your straps just a little for a day on the job. But, for a night out, you can pull a lot to lock and load your girls for after work drinks!

The best part about Upbra bras, though, is that they are made with every size in mind. That’s why it was so exciting when their Miraculous Stay-Up Strapless Bra was released. I know. I initially rolled my eyes, too – because whether you have small, medium, or large breasts, it can feel nearly impossible to find a strapless bra that keeps you lifted all day. That’s why you can always see my bra straps when I’m wearing a top or dress that definitely needs a strapless bra.

So annoying, right? But you know what’s even more annoying? Wearing a strapless bra that is falling down every second of every minute of every day!!!! That’s why Upbra created their Miraculous Stay-Up Strapless Bra with a grip around the band so that you stay lifted and supported all day. No bra straps required. Check it out and see how I went from Bra Strap Betty to Strapless Sarah thanks to Upbra:

Upbra’s Miraculous Stay-Up Strapless Bra provided me with the confidence that I needed to go strap free for the first time in my life, and that is so special to me. Say goodbye to straps and hello to support all day and, dare I say, perfect cleavage too!!!

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How has a good bra changed your life? Where do you do all of your lingerie shopping? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah