Tag Archives: promotions

10 Ideas To Kick-Start Your Business For Summer

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10 Ideas To Kick-Start Your Business For Summer

If you’re someone that tends to notice a bit of a change in your business at different times of the year, then you’ll often need to get creative with your company strategy. Many businesses experience seasonal fluctuations in sales or even their company culture and employee engagement. And, if you’re one of them, you’re going to want to pick up some tips and tricks on how to cope with them, because even the most successful businesses are faced with challenging times. However, the trick isn’t centered around how or when they happen, but how you react and get things back on track. Summer is coming up and it’s time to really work on your business ideas to support the season. But what can you do? Some of the following:

Aim To Go Viral:

Let’s kick off with something that you really want to try and do – and that’s to go viral. It’s safe to assume that you’re going to be on social media, and you probably have some campaigns up your sleeve for summer, too. But if you really want to kick-start your business, you’re going to want to reach a massive audience and get a lot more traction with your posts. Make sure that you keep those tactics in mind when you’re planning out the execution of your campaigns.

Host An Event:

If there’s one thing that we all love during the summer, it’s a good old-fashioned event. And it’s great to have an excuse to throw a big party. You’ve got plenty of time to get planning, so think about inviting your customers, the media, or influential people. When you host an event, you’re not only going to get people talking about your business at the event itself, but you’ll also get the additional coverage on social media which can give you a boost, too.

Launch A New Service:

You may not be able to launch an entirely new product in a few short months, but you could up your game when it comes to services. Whether you want to offer a personal shopping service online or create a VIP delivery option, it is a great way to shake things up and see a spike in your sales.

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Get to planning!

Bring In More Video:

If you’re not someone that tends to use a lot of video in your marketing campaigns or even internally in your business, then this could be something that you change. But don’t worry, you don’t have to be a professional videographer to make this happen. In fact, it’s probably good that you don’t attempt it yourself, because when you bring in the right company, such as www.lifetime-media.com, the quality will be better. Whether you are doing internal videos or promotional material, the use of video is going to give you an exciting new dimension to play around with.

Work With Influencers:

Influencers have an ever-increasing presence in the lives of consumers. These are the men and women that your consumers follow and look to for advice. So, of course, choosing to team up with them to promote your business or to support a launch that you have coming up is going to be a good idea. Make sure that you create a strong strategy for this as www.foundr.com talks through. That way, you’ll be sure to choose the right influencers and be able to get the best results.

Collaborate With Another Company:

You could also think about collaborating with another brand. This isn’t going to be one of your direct competitors, but you could definitely look to work with a company that has a similar audience to you, but perhaps in a different industry. That way, when you launch a product or host an event together, you’re going to be targeting the same consumers, but you’ll also get double the exposure by tapping into their engaged audience, too.

Create Limited Edition Packaging:

Everyone gets excited when the word limited edition gets thrown around. Again, creating a new product might not be manageable for you, but you might be able to launch some spring or summer themed packaging to impress your customers this season.

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Unsplash Image

Run A Competition:

Customers always love an exciting competition. So take a look at the best ways to run a successful contest, make some plans, and launch one or two over the summer just for fun!

Start A New Series:

We’ve mentioned your social promotions a few times now, but for a very good reason. It’s very likely that you tend to stick to the same kinds of promotions and the same types of posts. So if you really want to shake things up for summer, then you’re going to want to launch something new. A series is a great idea for this. Whether it’s a range of interviews, thoughts from your teams, or posts based on a set topic, this can be a really interesting way to engage your audience online.

Launch A Flash Sale:

Finally, you could think about launching a flash sale. And no, you don’t have to overdo the discounts here. If you want to drum up some excitement, you could hide codes around the website or send out gifts with purchases. Either way, timed promotions like this can often give your sales a boost when you need it the most.

Summer is just around the corner, so get to planning something exciting and new and watch your business bloom.

Featured Image By: Unsplash

Birthday Freebies

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Birthday Freebies

Hellooo everyone and happy Tuesday! Okay, so for those of you who don’t know, my 23rd birthday is tomorrow! Yikes. I can’t say that I’m thrilled about this but, I have to say, I am hyped about the plethora of freebies that I have received so far for my big day. As you guys know, your girl is constantly ballin on a budget so whether it be a free travel sized lotion to a percentage off a purchase, I’m all about that sale bout that sale SO FRUGAL (Sung to the tune of All About That Bass. Thank you, thank you I’ll be here all week.) ANYWAYS, take a look at my Birthday Freebies so far and let’s discuss:

  • One free small smoothie from Robek’s
  • One free beverage of any size from Dunkin’ Donuts
  • A ten dollar gift card from Victoria’s Secret for being an Angel Card holder
  • One free burrito from Moe’s
  • One free beverage of any size from Starbucks

Ayyyy! So, obviously I’m getting the birthday hookup and I freaking love it. There is nothing better than going out for a coffee or for dinner with friends and not having to pay a dime for it. Thanks to apps and rewards programs, getting extra bang for your buck on your birthday has never been easier. The beauty of some of these rewards is that I never even go to these places anymore, but because my account is open, I still get to reap the birthday benefits.

Like Moe’s and Dunkin’? Literally haven’t been to either in close to a year. BUT I have the Moe’s app and the Dunkin’ rewards program card (which works like a gift card but I haven’t uploaded money on it for years), so my birthday is in their registry. And Robek’s? It’s a rarity that I go there, but I have the app so my smoothie will be on them for my next visit! Of course, ten dollars at Victoria’s Secret doesn’t get you very far, but still. That’s a free panty or lip gloss and we all know by now how much I love free.

Being a savvy shopper whether that be with restaurants, coffee shops, or clothing stores is all about playing along with their promotions. Sign up for the emails, let their app take up a bit of extra space on your devices, give the loyalty program a try, apply for the credit card if you shop there frequently enough. Before you answer with a solid “no” to the salesperson telling you about these things, hear them out. You’ll be glad you did once you score some free birthday swag.

So there you have it, my Birthday Freebies (so far!)! What other restaurants/stores offer freebies on birthdays? What restaurants/stores offer the best every day promotions? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

The Body Shop Black Friday Disappointment

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The Body Shop Black Friday Disappointment

Helloooo everyone and happy Black Friday! I hope all of you had a wonderful Thanksgiving doing whatever it is that you do. As I mentioned in a previous post, my mom and I love hitting up The Body Shop on Black Friday but unfortunately due to a raise in their prices, we’ll be staying home today. Let’s discuss:

For forever and always, The Body Shop has run their “3 for 30” deal but this year the price got jacked up to “3 for 36”. Not only did the promotion increase in price but so did the gift that you can purchase if you participate in the 3 for 36 deal. Instead of the usual $25 gift bag filled with product that you can buy, it is now $35. This increase in prices equals sixteen extra dollars that you will be spending at TBS if you decide to shop their sales.

Now, “sixteen extra dollars? That isn’t bad,” you might think and I guess maybe it isn’t. BUT STILL! For years and years I’ve looked forward to shopping the 3 for 30 deal so this raise in prices seems cruel and unusual. Have they not heard of the motto “if it isn’t broken then don’t fix it”? The 3 for 30 promo always seemed too good to be true and now it is just a figment of my imagination. Shameful.

In all reality, the deal is okay if you’re buying more expensive items BUT I’M STILL BITTER!! Their Black Friday promotion for 2015 is definitely not worth venturing out to the mall for. In my opinion, I’ll be better off shopping their deals online when they are running one of their beautiful “50% off site wide” promotions. I plan on waiting until the holiday season is over for a promo like that to happen so I can stock up on all of my necessities as opposed to doing so today.

shame

^^^ This basically sums up my feelings about the Black Friday promotion price increase. I’m boycotting!!

Please tell me that I’m not the only one who feels pissy about The Body Shop’s new Black Friday deal. PLEASE?! Who is going out shopping today? What store has the best deals? I wanna hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah