Tag Archives: customers

4 Tips To Improve Your Customer’s Experience

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4 Tips To Improve Your Customer’s Experience

The comfort of your customers matters, this also goes for your targeted customers as well. Tending to the things that will improve the overall experience of your potential customers and clients will keep people returning to your business. Returning customers will help your business boom as they are also more likely to recommend you to others. Start with the following to make working with you the best experience possible:

Know your target audience:

In any business, it’s important to pick a niche because that’s where the money is at. You need to know exactly who your target audience is. Never try to be broad when targeting your audience. If you’re trying to sell something such as a joint case, then you need to know exactly the type of customer who will buy that. You don’t want to make people, even those who are not your target, uncomfortable as this can damper your business’s reputation. Know your target demographic, understand that niches are fine, and don’t be broad.

Have a professional website:

Maybe it’s high time that your business gets a website makeover. Every few years a business should get one in order to combat looking outdated and unused. Even in web design, trends change and it can be a good thing to try out those new ideas. Getting regular updates can also help with keeping your security on your website tight. Many scammers and hackers will target unprotected and even unprofessional websites to leak data or even put up malware.

Have a professional online appearance:

Just like you’ll want to have a professional looking website, you should also look into having a professional appearance online as well. This is going to include creating a LinkedIn account for yourself and your business, and regularly being active on it. This should go for other aspects of social media as well. If you don’t already have a Facebook page for your business, you should do that. The same can be said for Instagram and Twitter.

Just make sure that you keep the appearance strictly professional. This means not picking a fight with naysayers!

Be open to customer testimonials:

Customer reviews and testimonials are how many people will base whether they’ll buy from a business or not. So just make sure that you don’t have this closed off. Everyone is entitled to their own thoughts and opinions based on their own experiences. Plus, it’s going to look suspicious if you have nothing but perfect reviews.

Help your business reach its potential with the tips above. Making sure the customer experience is excellent is the best way to start.

Featured Image By: Unsplash

Customers Refusing To Pay? Try This

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Customers Refusing To Pay? Try This

Nothing is more disconcerting than a customer who refuses to pay for quality services rendered. You’ve worked hard, but you’re not getting the reward. It can be heartbreaking. Fortunately, there are steps that you can take to ensure that you get the money you’re owed, no matter what your industry. Check out our ideas below:

Stop Working:

If a client refuses to pay you according to the schedule you initially set out, stop working immediately. Don’t continue toiling in the hope that you will eventually get paid. The reason you should stop working is because it helps you set clear boundaries. Clients who believe that you are a pushover may continue to ask you to work, even in the absence of any pay.

Leaving a project unfinished puts the client in a tricky position. They could try to find a workaround, but usually that’s not possible. It improves your bargaining position and makes it clear that their actions are unacceptable.

Charge Late Fees:

You can also try charging late fees. Late fees encourage clients to get their act together and to pay payments on time, instead of waiting for fines to accrue.

Work With An Industry-Specific Collection Service:

You can back up your efforts by working with a company that specializes in recovering payments. Many CBD firms, for example, use a cannabis collection agency since they understand how the industry works. Collection agencies reduce the hassle of collecting payments yourself. You don’t have to personally call clients and demand money (which can be emotionally draining). Instead, experts do it all for you.

Use Factoring:

You can also use a factoring model. Here, third-party companies buy your accounts receivable off of you and then pursue money collection themselves. Prices for this can be quite high. Usually, you’ll receive around seventy percent of the value of the invoice. However, at least it provides you with cash immediately, instead of having to wait for months, meaning that it is great for cash flow.

Make Contracts:

Making contracts in advance helps you to avoid late payment problems. By spelling out precisely what each party can expect, you have legal recourse should your customers fail to pay you at a later date.

Ask Why:

If customers won’t pay you, find out why by asking them. They could provide all manner of reasons – and you won’t necessarily know what they are in advance. In some cases, they might cite their own poor cash flow, in which case, debt collection might be the only option. In others, they might tell you that they’re not happy with the quality of the service. If there is a problem, try to find out specifically what it is so that you can correct it. Often, once you solve customers’ problems, they are more than willing to pay you.

Non-paying customers can be stressful. But, fortunately, you have many options. You can explore the issue more, find out what’s gone wrong, create incentives to pay on time, and even hire legal help.

Featured Image By: Unsplash