Being a small business owner is exciting – especially during the holiday season as shoppers visit your local storefront. Your boutique is something that can always be improved to make the experience even better for your customers. Today, we are going to discuss a few ways to boost the aesthetic of your store to turn one time shoppers into repeat customers:
Utilize A Beverage Cart:
How nice would it be for customers to enjoy a hot coffee or cold soda during their shopping? A beverage cart is a simple solution that will definitely boost the experience of shopping in your store. Invest in a Keurig with a wide selection of coffee, tea, and hot chocolate pods. Or, you could have a mini fridge with water bottles and pop. Small touches like these will be much appreciated by your customers!
Everyone likes a good deal and it’s exciting to feel like you’re getting a lot of bang for your buck. You could run a once per month promotion or give a coupon for the next purchase to provide incentive for customers to keep coming back. How often do you get coupons in the mail and feel a hankering to go to a store even if you might not need anything? Chances are, you’re going to walk away with more than you bargained for because it was a great deal.
Improve The Appearance:
The appearance of your boutique is always something that can be changed up for a whole new shopping experience. Potted plants, plush rugs, unique lighting fixtures, or artwork from local artists are all good places to start. Applying ceiling tiles to your business will make a big difference for customers. The same goes for things like an awesome playlist or even a fish tank! This is your chance to get even more creative so have fun with it.
Local collaborations are a cool way to introduce new people to your store. Do you own a clothing boutique? Pair with a local jewelry maker to provide an outfit perfect with a hand crafted necklace. How about a coffee shop? Try an open mic night with local performers. Don’t forget to get in touch with bloggers and influencers! Collaborations are a win/win for everyone involved as it will get your names out there and bring in customers who might not even be aware that your storefront exists.
Local businesses are an important part of any community. Make yours one of the best with the tips above!