Tag Archives: small business saturday

Giving A Boost To Your Boutique

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Giving A Boost To Your Boutique

Being a small business owner is exciting – especially during the holiday season as shoppers visit your local storefront. Your boutique is something that can always be improved to make the experience even better for your customers. Today, we are going to discuss a few ways to boost the aesthetic of your store to turn one time shoppers into repeat customers:

Utilize A Beverage Cart:

How nice would it be for customers to enjoy a hot coffee or cold soda during their shopping? A beverage cart is a simple solution that will definitely boost the experience of shopping in your store. Invest in a Keurig with a wide selection of coffee, tea, and hot chocolate pods. Or, you could have a mini fridge with water bottles and pop. Small touches like these will be much appreciated by your customers!

Shopping Incentives:

Everyone likes a good deal and it’s exciting to feel like you’re getting a lot of bang for your buck. You could run a once per month promotion or give a coupon for the next purchase to provide incentive for customers to keep coming back. How often do you get coupons in the mail and feel a hankering to go to a store even if you might not need anything? Chances are, you’re going to walk away with more than you bargained for because it was a great deal.

Improve The Appearance:

The appearance of your boutique is always something that can be changed up for a whole new shopping experience. Potted plants, plush rugs, unique lighting fixtures, or artwork from local artists are all good places to start. Applying ceiling tiles to your business will make a big difference for customers. The same goes for things like an awesome playlist or even a fish tank! This is your chance to get even more creative so have fun with it.

Local Collaborations:

Local collaborations are a cool way to introduce new people to your store. Do you own a clothing boutique? Pair with a local jewelry maker to provide an outfit perfect with a hand crafted necklace. How about a coffee shop? Try an open mic night with local performers. Don’t forget to get in touch with bloggers and influencers! Collaborations are a win/win for everyone involved as it will get your names out there and bring in customers who might not even be aware that your storefront exists.

Local businesses are an important part of any community. Make yours one of the best with the tips above!

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Black Friday Shopping Tips

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Black Friday Shopping Tips

Hello! Yesterday we discussed some tips and tricks to help get you prepared for Thanksgiving, which means that it’s time to talk about Black Friday shopping today. Black Friday is going to look different this year with COVID-19 still being so prevalent so it’s important to have a game plan to safely and successfully complete your shopping. Let’s get to it:

Do Your Research:

Lots of major retailers are no longer going to be open on Thanksgiving evening which I think is great. Or, some of the shops might not be open period due to COVID. When you’re planning your shopping route, make sure you consult the websites of your favorite stores to see when they are open, if at all, so you don’t end up at a store that’s closed.

Don’t forget to look into the COVID precautions of where you’re going too. They might be limiting the amount of people allowed in the store and masks could be needed for entry. Pack a couple of extra masks with you and dress in warm layers in case you have to wait outside of the store until you can go in.

Sign Up For Rewards Programs:

So many different stores have rewards programs that you can sign up for to save money and this is something that you can usually do online. If the stores you’re going to offers a rewards program, it never hurts to sign up for it. Some stores might be offering special Black Friday deals specifically for those who are part of their rewards club. This might include early or prolonged access to Black Friday deals and an extra percentage off of your purchase.

Check Out Cyber Monday:

In many cases, you don’t have to step foot in a store to get great post Thanksgiving deals. Due to COVID, many retailers are probably going to be offering the same deals online as they are in store. If you prefer to stay home and aren’t seeing any sales online on Black Friday, hold off until Cyber Monday. Monday is, traditionally, the day when you can save a bundle with your online shopping so don’t fret if you aren’t seeing what you would like to buy on promotion immediately.

Don’t Forget Small Business Saturday:

It is always important to support your local businesses, especially now more than ever. Your favorite local boutiques, eateries, and storefronts are sure to be offering great deals on Small Business Saturday. This is an amazing way to pick out unique gifts for those on your shopping list (Or yourself!) and give back to the small business owners in your area.

Safety First:

We have already discussed looking into the COVID precautions for Black Friday and now we will be talking about a different kind of safety. No matter how good the deal, nothing is worth getting into a fight over! If this should happen to you, just let it go for your safety’s sake. And, please, if you see anyone hurt or who has fallen: HELP THEM.

Whether you’re shopping Black Friday, Small Business Saturday, or Cyber Monday, use the tips above for maximum efficiency and maximum savings!

Do you participate in any of the mentioned shopping days? What is the best deal you have gotten if so? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

Monday Update: Early Christmas Shopping Edition

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Monday Update: Early Christmas Shopping Edition

Hellooo everyone and happy Monday! I hope you all had a fantastic weekend! The holidays are approaching quickly and because I’m a big fan of planning ahead, I’ve been doing a lot of my holiday shopping nice and early. I made my list of what to by and who to by for, checked it twice, and crossed off three people on my list already this past week! Let’s discuss:

Last year I did all of my shopping on Amazon and I plan on doing a vast majority of it on there again this year. However, thanks to some wonderful coupons and gift cards from Kohl’s and TJMaxx, I was able to knock out gifts for my sister and best friend. I can’t post what I got for them in case they read it, of course, but I can say that for both of them I purchased a gorgeous cloth decorative basket to fill with some of their favorite things. I’m excited to give my gifts to them because this year I went with items that I knew for a fact that both of them would love so there’s absolutely no way that they’re going to dislike anything and deem me a horrible gift giver!

It’s always fun to shop around and try something new that you think someone might like but it just causes so much anxiety! This year, I’m going for gifts that I’m 100% sure are going to be used and enjoyed by the people who I’m buying for. Believe me, the last thing that I want to do when Christmas rolls around is retreat back to the stores to return or exchange gifts that I went out on a limb to purchase with a hope that the receiver just might like it. This rings especially true for my sister, who is literally the hardest person ever to shop for! It’s not that she’s picky, she just knows what she likes and what she doesn’t so it was especially important to go with tried and true favorites for her!

I mentioned above that I did some shopping at Kohl’s and TJMaxx but I also did some purchasing at a few small businesses in Kent, as well. I think that it’s so very important to shop local when you can during the holiday season and in general so I was really pleased that I was able to find some nice presents from some fantastic little boutiques that are relatively close to me. Thanks to the fun downtown shopping area in Kent, which is close to where I coach figure skating for the Special Olympics, I was able to buy an add on to my sister’s gift basket and an amazing gift for my boyfriend. I wish that I could tell you what I got him so badly because it’s seriously the best gift ever and I got it for the best deal ever, as well – which you know is something that I always look out for! #ballinonabudget

I’m really glad that I knocked out some shopping last week because now I only have four people left to shop for and to me, that is so relieving! For these last few gifts I’ll probably stick with Amazon and other online shopping sites because I already have items from there in mind. Another big relief is that I won’t have to venture out into the craziness that is the mall or other shopping centers during the next few weeks because it’s much too overwhelming for me. When I went to Kohl’s and TJs they were both fairly crowded already but the local shops that I hit up were nice and vacant for the most part which made shopping so much more enjoyable…another benefit of shopping local!

As far as any hardcore Black Friday shopping goes this week, it’s strictly out of the question…sort of, anyways. The past two years my mom and I have went to the mall probably an hour or so before they close up for the day, and each year it’s been quite empty – so fingers crossed that it’s like that again this year for a threepeat! We go to the mall with one store to go to and one store only…The Body Shop! Each year TBS runs their three for thirty sale as well as an awesome gift for a great price that you can purchase, which is typically a cute tote filled with one hundred or more dollars worth of product. During the three for thirty sale we stock up on our more expensive necessities and end up saving a small fortune! It’s seriously the best, but if we don’t make it out to the mall this Friday then it’s okay because the deal runs throughout the entire holiday season. Our yearly tradition is fun though, so I hope that it will happen again this Black Friday!

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^^^ Lololololol, so true!

So there you have it, this week’s Monday Update: Early Christmas Shopping Edition! Who has gotten some holiday shopping done already? Who plans on going Black Friday shopping this week? I wanna hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah

My Black Friday

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My Black Friday

Hello one and all! I hope everyone had a fantastic holiday! Sorry that I’ve been MIA these past few days – I’ve been working, working, working! I had my fifth Black Friday in retail this week and it was pretty crazy. I woke up at four in the morning on Black Friday to be at Next by five thirty so we could open by six. Thank goodness for my mom who set her alarm with me at four so that I didn’t sleep through mine! She even had a pot of coffee ready for me – what a doll!!! So I got to work and right as we opened the door at six – BAM – the store was flooded with shoppers. I honestly wasn’t expecting it at all. This was my first Black Friday working outside of the mall, so I assumed that a smaller business wouldn’t have nearly as much shopping traffic…I was dead wrong. For my entire almost twelve hour shift at Next there was a constant stream of people flowing in and out of the store. It was exhausting! The day went by relatively quick though since we had a solid amount of shoppers all day. And when there wasn’t any one in the store it gave us time to straighten up all of the clothing and displays. It felt so good to be outside of the craziness that I’m sure was happening ten minutes down the street at the mall. I promised my sister that I would visit her during her very first retail Black Friday shift now that she works at The Body Shop. When I got to the mall around six o’clock in the evening it was still swarming with people. It gave me anxiety! By that time all of the stores were completely trashed, so it wasn’t even fun going into any of my favorite shopping spots. My sister looked like she was doing great though during her shift so I definitely had a proud mama moment about that!!! The best thing about my Black Friday was coming home to find a letter from my best friend Tyler who’s currently in basic training on the kitchen table…and just coming home in general! Ha! I was so happy and exhausted that I ended up crying the entire time I read the letter. They were happy tears of course! I miss him so much and hearing from him was the perfect ending to a long day. All in all it was a solid Black Friday. A different but good experience from my previous four shifts working in the mall!

Unfortunately my work weekend wasn’t quite over after my long day on Black Friday because Small Business Saturday occurred on the following day. It was only an eight hour shift yesterday but it still wore me out!! I’m pretty sure that everyone was done spending their money after Black Friday because we barely had any customers yesterday. It ended up being a very chill day but I was still tired!!! By the time I got home around nine thirty I was already fantasizing about curling up under my covers and going to bed! After about twenty hours of work in two days you better believe I slept like a rock last night! I think I got thirteen hours of sleep so I’m feeling rejuvenated, recharged, and ready to go. But in all reality I’m going to end up doing nothing today, I need some me time. My mom is going to dye my hair for me so I can get some pampering and my best friend Lea is going to swing by for an hour or so later tonight. So it should be a nice, quiet day at home.

After being at the mall on Black Friday evening I realized just how much I hate people. Lol I kid, I kid! But really, shopping becomes totally unenjoyable when you’re just being jostled around a gaggle of shoppers. I have Monday off so I plan on participating in the Cyber Monday deals to get the rest of my holiday shopping done. My online gift giving destination lately has been http://www.amazon.com. They seriously have EVERYTHING and the prices are fantastic!!! I’ve gotten about half of my holiday shopping done already so I’m really hoping I can check the last few people off of my list this Monday! If you know of any sites that are having some great Cyber Monday deals, please let me know!

How was everyone’s Thanksgiving? Did any of you guys go Black Friday shopping? What kind of deals did you get? What kind of craziness occurred where you were shopping at? I’d love to hear all about it so leave me a comment and let’s chat! Happy Sunday! -Sarah

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