When you’re trying to make a startup work, few elements of the process are as important as running a functional website. It’s close to impossible to have a fully offline startup these days and it’s hard to know why anyone would want to. However, if you don’t manage the website properly, you’ll be pretty close to invisible online so it’s important to devote time and effort to your digital presence.

Of course, it won’t be a shock to anyone that the website is important. There’s a wealth of tools out there that can be used to make your website stand out more, to display information about your global reach, and to showcase your business down to the finest detail. It’s easy to get bogged down in all the little tricks and gimmicks that take your website up a level. What a lot of startup entrepreneurs seem to forget is that all of this counts for very little if you don’t get the basics right. Follow the tips below to understand better what the way forward is:

Get the domain name right:

Sometimes, you can navigate to a business website without even looking it up – because you know what it’s going to be. That’s the power of having a unique name and owning the domain that attaches to it. It’s no exaggeration to suggest that it’s worth changing your business name (after all, it’s a startup) if that’s what it will take to get an appropriate URL. Bear in mind that the domain should be memorable, succinct, and clear. If it’s a really long name or there are hyphens in it, people are liable to leave it alone and look for something else. An excellent name for your business is most helpful in validating your idea, as explained by this informational StartUp Book. As your company grows, it will help the business name become synonymous with the services you are providing. Test out several different options until you have a name that you are truly happy with.

See the value of the right hosting:

Your website is your shopfront on the internet so it’s important to make sure it is in working order, that it looks right, and that downtime is kept to a minimum. Managed hosting from the likes of www.nestify.io is a worthwhile investment, because they will ensure that your site is functioning as it should, warning you of any cyberattacks, and keeping the site online. Proactive hosting like this will identify and remedy issues before you (or worse, a customer) have even noticed there’s a problem. Knowing that the hosting is handled allows you to focus on what you’re best at. The right hosting will allow your business to expand and you can also consider partnering with the best cpm ad network to bring in even more traffic.

Set out your mission statement front and center:

It’s not uncommon to see websites that feature flashy graphics, dynamic text, and all sorts of tricks. These sites can be visually impressive. Indeed, there’s nothing wrong with a bit of wizardry, but bear in mind that you need to be setting out what the website and your business is all about. For example, let’s say you run a landscaping company. As you browse different landscaping websites, you will probably notice that they have minimal flash and are more information based. You want to make sure that your website is appropriate for the field you are in so the services you provide can shine. A strong mission statement should be among the first things your potential customers see. It’s also a handy place to put some of your SEO features and keywords, which will help the search engines find you – which is what you need to grow your business.

Using SEO is just one of the many ways to help you get your business in front of the right people online. If you are unsure of different strategies to enhance your presence, it is certainly worth looking into advertising agencies to help your business blossom. You might be surprised to know that you can find agencies that specialize in your specific field. From healthcare to restaurants or even a plumber marketing agency, you can find a team well versed in your niche.

While the basics of running a successful website may seem boring, it is the best place to start. Having a strong base will provide you with opportunities for bigger and better things to come!

Featured Image By: Pixabay