Golf club managers have a lot of questions about Millennials. However, we must not forget that there are still too few women in the field. According to our statistics, approximately 75% of the millions of golfers who use our software are male. This proportion is enormous! If women’s attendance equaled men’s, our bookings could increase by 47%. Golf is not a sport physically inaccessible to women so why are so few playing? Rather, the problem lies in the culture of the golf community itself and within the media. Changing your club culture is no easy task, but there are several steps you can take to gain the interest of women:
Organize camps and lessons for young women:
The earlier and the younger the players start playing, the better. Learning is through teaching and instruction. Setting up training camps for young women is the perfect way to get more girls to play golf, besides giving parents a break during summer vacation. During camp planning, take the time to find inspiring leaders. It is more motivating and interesting for young girls to refer to a female model. Your young golfers could be marked for life by the teaching of a strong and talented woman. If you have an interest in golf from a young age, then this hobby should certainly be nurtured.
Host an event to celebrate Women’s Golf Day:
If you didn’t know, Women’s Golf Day is an internationally successful initiative celebrating current and future golfers. The event is repeated every year in June. Normally, this celebration lasts about four hours and is divided into two: two hours are spent on golf and two more on networking. The first half can consist of playing a nine-hole game, taking lessons, doing practice sessions, showing new product demos, or just practicing on the driving range. After golf, participants are encouraged to socialize over a drink or a meal. In some cases, golf clubs invite speakers and promote business networking.
Golf clubs that have organized an event to celebrate Women’s Golf Day have said they have witnessed an increase in their female clientele. Some participants continued with the lessons, and others even bought an annual membership! There is certainly a shift in the sports industry when publicity is used to its advantage. The media are responsible for the success of many marketing campaigns, and with sports becoming a more intrinsic part of our lives, for fitness and pleasure, it is certainly important to look out online for all the newest news and information relating to women in the industry. It’s a great way to promote women’s sports proactively.
Sports clothing has become much more fashionable recently. We appreciate the comfort and the style of sportswear, and it has been incorporated into our everyday life. When women play golf, there is no reason to say that they can’t look dazzling in their apparel. Ladies golf clothing is now better than ever. Golf fashion is timeless, elegant, and a real must-have on the golf course.
Hit the green with more girl power than ever with the tips above!
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