Whether you are a professional photographer or an amateur snapper with ambition, it is sensible to have a portfolio of work that you can show clients, friends, and anyone else who shows an interest. These days, photography is mainly digital, so an online portfolio is the way to go, but even if you still develop your photographs the old-fashioned way, the same tips apply:
The best thing about digital photography, is that you can take hundreds of photos in a very short time. The bad thing is, that you end up with thousands. Be honest: most of your photos are not worthy of a place in a portfolio. This is not to say that they are no good, but the whole point of creating a portfolio is that you are highlighting your very best work.
The first step in creating a portfolio is to curate your work. Go through your best shots and select the ones that you think are worthy of a place in your portfolio. Don’t just rely on your own judgment, as it will almost certainly be biased. Instead, ask a selection of people to choose their favorite shots based on artistic qualities and technical ability. The photos that make the grade should tick the right boxes for everyone.
If you are a professional photographer, or you have aspirations to become one, you need to organize your photos to fit your business model. For example, a wedding photographer wouldn’t include images of edgy urban scenes, as clients are not going to be interested. Instead, he/she would make sure that there were plenty of wedding themed photos in the portfolio so potential clients know exactly what they are getting when they book the photographer.
Organize into Themes and Galleries:
Check out Virtualphotographystudio.Com to see how to organize your work into galleries. Themed galleries are very important, as they help clients and viewers find the images that they want to see.
Using our example of a wedding photographer, we might have separate galleries for couples’ shots, family portraits, and perhaps miscellaneous photos of kids, animals, and even wedding cakes. If you have several existing clients, you might choose to organize your work by the client rather than subject matter. This would be applicable to a fashion photographer. You could also organize by creative theme. For example, if you have a series of images of Tuscan villas or Canadian landscapes, add them in separate folders.
A portfolio needs to be easy to navigate. Use a main menu and sub-menus. The harder it is to find images, the more likely you are to lose a viewer.
Images should be captioned with key details such as title, the year it was taken, etc. If you have an online portfolio, images also need an image tag so that search engines can identify what they are and include them in search results.
Choose the right portfolio design. There are many themes to choose from if you decide to create an online portfolio, so select the best one for your business model and impress the socks off of potential clients!
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