Hihihi everyone! It’s been a while since I have gotten a freebie coupon from Bath & Body Works, but it happened last week. I assumed that they had finally caught on to me never buying anything and just cashing in the coupons, but it looks like I am back in the good graces of B&BW. Since I haven’t been in in a minute to nab my freebie, I haven’t noticed that they repackaged their signature scents and I am so not a fan. Take a look:


- Picture 1: New School
- Picture 2: Old School
In my opinion, pretty packaging is a must when it comes to bath and body care goodies. Good packing should tell you everything that you need to know about a product before you even smell it. The new packaging tells the buyers nothing. If you didn’t look at the minuscule print at the bottom, you would have no way of knowing that I picked out the Pretty As A Peach lotion.
Not only did they do away with their signature scent packaging, but they also eliminated the coloring of all of the lotions, as well. I guess that’s a good thing, because they’re getting rid of any excess or unneeded ingredients – but it definitely makes for a pretty blah looking product. #notimpressed
The final surprise when I got my freebie was that B&BW increased the price of the mini products from five dolla to five dolla and fifty cents. Is that a huge increase? Not necessarily. But is a mini lotion or shower gel really worth five fifty? Definitely not. But, I got my mini lotion FO FREE so who am I to complain?! 😉
Am I super bent out of shape over this new rebranding? No, I honestly don’t care. But am I petty enough to nitpick the not so nice looking aspects of it. Hell yeah. Unappealing repackaging and a price increase is never a good look, B&BW!
How do you feel about the new Bath & Body Works packaging? Are you a fan of the new school or old school marketing? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah
I keep wanting to go to the mall and check out their stuff. It’s been at least 15 years since I last visited.
I hate the mall, though. HATE.
I guess I should take one for the team, though. 🤣
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I HATE THE MALL TOO IT’S MY LEAST FAVORITE PLACE ON PLANET EARTH!!!!!!!!!!!!!!!!!!!!!!
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agree on the not so impressed new packaging, not outstanding and cant see the label of the peach lotion. “ Super smooth” as the highlights is a big odd 🤨
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Right?? So not a fan!
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I’ve never heard of them. The old packaging has a vintage feel to them that gives it personality. The new look is so bland & makes it looks cheap. 😩
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Yessss, so not feeling it!!
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Ughh I remember back in the day (ahem high school) I adored their packaging, then they changed it and it took a long time getting use to, but I FINALLY did, now they have changed it again? WHY BBW WHY?!?! ❤
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IT LOOKS SOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO BAD!!!!!!!!!!!!!!!!!!!!!
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Oh the packaging make me sad! It’s so boring!
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