Hihihi everyone! It’s been a while since I have gotten a freebie coupon from Bath & Body Works, but it happened last week. I assumed that they had finally caught on to me never buying anything and just cashing in the coupons, but it looks like I am back in the good graces of B&BW. Since I haven’t been in in a minute to nab my freebie, I haven’t noticed that they repackaged their signature scents and I am so not a fan. Take a look:
- Picture 1: New School
- Picture 2: Old School
In my opinion, pretty packaging is a must when it comes to bath and body care goodies. Good packing should tell you everything that you need to know about a product before you even smell it. The new packaging tells the buyers nothing. If you didn’t look at the minuscule print at the bottom, you would have no way of knowing that I picked out the Pretty As A Peach lotion.
Not only did they do away with their signature scent packaging, but they also eliminated the coloring of all of the lotions, as well. I guess that’s a good thing, because they’re getting rid of any excess or unneeded ingredients – but it definitely makes for a pretty blah looking product. #notimpressed
The final surprise when I got my freebie was that B&BW increased the price of the mini products from five dolla to five dolla and fifty cents. Is that a huge increase? Not necessarily. But is a mini lotion or shower gel really worth five fifty? Definitely not. But, I got my mini lotion FO FREE so who am I to complain?! 😉
Am I super bent out of shape over this new rebranding? No, I honestly don’t care. But am I petty enough to nitpick the not so nice looking aspects of it. Hell yeah. Unappealing repackaging and a price increase is never a good look, B&BW!
How do you feel about the new Bath & Body Works packaging? Are you a fan of the new school or old school marketing? I want to hear from all of you, so leave me a comment and let’s chat! Much love. -Sarah